On the Blog

Power of the People: How to Market Your Law Firm

Power of the people (for your firm)! Every legal marketing campaign starts with the people—your target audience. No clients = no business. For many attorneys, they might not know who these “people” are and what their needs are. The six core human needs are certainty, variety, significance, love and connection, growth and contribution. Significance, growth […]

by Cydney Hatch

AdWords for Law Firms: 9 Foolproof Strategies

People rarely search on Google for legal-related terms unless they’re actively in the research stage and looking for a firm to hire. AdWords can help you intercept these customers, putting your ad immediately in front of relevant users who are searching for firms just like yours. AdWords for law firms and attorneys can look a […]

by Ana Gotter

Attorney Internet Marketing: 6 Tactics to Try

When you’re building up your law firm, there’s a lot of things to consider on the marketing side of things. So many different tasks fall under the single umbrella of “attorney internet marketing.” You have to choose which would be most beneficial for you, and which you’d be able to maintain. While each law firm […]

by Ana Gotter

Designing Attractive Animated Banner Ads in 2018

Banner ads are still an important part of a marketing strategy in 2018. It has been like this for more than two decades and there’s no indication that the trend will suffer significant changes in the future. What’s important here is that banners convert. They can help you increase awareness, generate more leads or convert […]

by Robert Katai

Facebook Marketing for Lawyers: A Simple Guide

When Facebook first rolled out, the only brands that stood a chance to get those much-coveted likes were brands like Reeses or Nike. As “things you can like” turned into Facebook Pages, however, that changed. Now, businesses in both B2B and B2C industries can dominate on Facebook, even in some fields that aren’t quite as […]

by Ana Gotter

Online Marketing for Law Firms…Elle Woods Style: Be Legally Likeable!

Online marketing for law firms…In a world of pant suits, litigation and liability, briefcases, client meetings and numerous hours of research how can you possibly make time to effectively market your firm successfully? For many, online marketing for law firmscan be intimidating. Let’s be honest, social media, online advertising and legal marketing require a lot […]

by Cydney Hatch

The Power of Law Firm Internet Marketing

“The power of the lawyer is in the uncertainty of the law.” – Jeremy Bentham You know, you and I are not that different… lawyers and marketers… because just as law is uncertain, so is internet marketing. We are the controllers and appliers of the principles, skills and knowledge to make something uncertain work for […]

by Cydney Hatch

How to Create a Killer Law Firm Landing Page

Most law firms have the home pages of their websites fully decked out with high resolution images, great copy, intuitive designs, and strong CTAs. They put all this time and energy onto their home pages, but they ignore other crucial landing pages that could be one of the first touch points for other users. Landing […]

by Ana Gotter

How Social Media Engagement Rewrites the Rules for Marketing

Social media—or, more precisely, the way that people engage with businesses on social media—has rapidly rewritten the rules for online marketing. Before the internet existed, you put ads for a product on the radio, in the paper, and on TV—because that’s where people went for information and entertainment. Today isn’t really that different. If you […]

by Kelly Shelton

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