On the Blog

The Power of Law Firm Internet Marketing

“The power of the lawyer is in the uncertainty of the law.” – Jeremy Bentham You know, you and I are not that different… lawyers and marketers… because just as law is uncertain, so is internet marketing. We are the controllers and appliers of the principles, skills and knowledge to make something uncertain work for […]

by Cydney Hatch

How to Create a Killer Law Firm Landing Page

Most law firms have the home pages of their websites fully decked out with high resolution images, great copy, intuitive designs, and strong CTAs. They put all this time and energy onto their home pages, but they ignore other crucial landing pages that could be one of the first touch points for other users. Landing […]

by Ana Gotter

How Social Media Engagement Rewrites the Rules for Marketing

Social media—or, more precisely, the way that people engage with businesses on social media—has rapidly rewritten the rules for online marketing. Before the internet existed, you put ads for a product on the radio, in the paper, and on TV—because that’s where people went for information and entertainment. Today isn’t really that different. If you […]

by Kelly Shelton

7 Law Firm Marketing Ideas that Can Improve Your Online Presence Fast

Law firms and lawyers sometimes fall into the trap of believing that their skill set and reputation alone is enough to keep a steady stream of clients coming through their doors. That may be true, but in many cases, the law firm’s business and profit can be improved with a solid online presence. Strong marketing […]

by Ana Gotter

Be in the Know: 2018 Social Media Statistics You Should Know

Social media marketing is not a random whirlwind of people coming and going without a trace—remarking alone is a testament of that! Ha! Actually, social media marketing is a highly tracked place full of analytics, statistics, behaviors and trends! Everything on the internet is tracked from optimal times of engagement, likes and reactions, click through rates, […]

by Cydney Hatch

Don’t Throw a Social Hail Mary: Create “WOW” Instagram Captions

I am not a sports fan normally, but when it comes to social media marketing, I quite frequently use the term “Hail Mary.” A “Hail Mary” or a “Shot Play” is a very long forward pass in American football made in last minute desperation for play success. For example, these are some of the best “Hail […]

by Cydney Hatch

SEO, PPC or Both? Finding What’s Right For You

I’m not sure how long you’ve been in the business world, but chances are if it’s been awhile then you are familiar with the ins and outs of traditional outbound marketing. Traditional methods include print advertisements, television ads, cold calls and mailed reminders and primarily focus on exposing your business to attract new customers. These […]

by Kelly Shelton

Why Lawyers Should Use Social Media

When it comes to digital advertising, many law firms overlook the importance of social media. It makes sense, lawyers are supposed to be the consummate professionals, not cat-video posting socialites. But, in today’s social media-fixated world, law firms can’t afford to lose their “appeal” in this critical marketing space. Get it? A peel? Appeal? Okay, […]

by Cydney Hatch

How to Use Live Video Marketing to Drive Sales

Talking in front of a camera, how awkward can it be, right? Whether it’s worrying about the ten extra pounds the camera adds to not knowing what to say in front of a bunch of people, live video marketing is scary for a lot of people. #TheStruggleisReal. Sometimes talking to a camera is very uncomfortable […]

by Cydney Hatch

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