On the Blog

7 Law Firm Marketing Ideas that Can Improve Your Online Presence Fast

Law firms and lawyers sometimes fall into the trap of believing that their skill set and reputation alone is enough to keep a steady stream of clients coming through their doors. That may be true, but in many cases, the law firm’s business and profit can be improved with a solid online presence. Strong marketing […]

by Ana Gotter

Be in the Know: 2018 Social Media Statistics You Should Know

Social media marketing is not a random whirlwind of people coming and going without a trace—remarking alone is a testament of that! Ha! Actually, social media marketing is a highly tracked place full of analytics, statistics, behaviors and trends! Everything on the internet is tracked from optimal times of engagement, likes and reactions, click through rates, […]

by Cydney Hatch

Don’t Throw a Social Hail Mary: Create “WOW” Instagram Captions

I am not a sports fan normally, but when it comes to social media marketing, I quite frequently use the term “Hail Mary.” A “Hail Mary” or a “Shot Play” is a very long forward pass in American football made in last minute desperation for play success. For example, these are some of the best “Hail […]

by Cydney Hatch

SEO, PPC or Both? Finding What’s Right For You

I’m not sure how long you’ve been in the business world, but chances are if it’s been awhile then you are familiar with the ins and outs of traditional outbound marketing. Traditional methods include print advertisements, television ads, cold calls and mailed reminders and primarily focus on exposing your business to attract new customers. These […]

by Kelly Shelton

Why Lawyers Should Use Social Media

When it comes to digital advertising, many law firms overlook the importance of social media. It makes sense, lawyers are supposed to be the consummate professionals, not cat-video posting socialites. But, in today’s social media-fixated world, law firms can’t afford to lose their “appeal” in this critical marketing space. Get it? A peel? Appeal? Okay, […]

by Cydney Hatch

How to Use Live Video Marketing to Drive Sales

Talking in front of a camera, how awkward can it be, right? Whether it’s worrying about the ten extra pounds the camera adds to not knowing what to say in front of a bunch of people, live video marketing is scary for a lot of people. #TheStruggleisReal. Sometimes talking to a camera is very uncomfortable […]

by Cydney Hatch

How to Make a Video Ad Campaign from Only One Video

There’s a lot that goes into planning just one video ad. From creative conceptualization, to scripting, shooting and editing it can turn into hundreds of hours of work very quickly. But, what if I told you that there could be an easy way for you to turn your one video ad into an entire campaign? […]

by Kent Lloyd

When is the Right Time to Post on Social Media?

As new businesses embark on the daunting journey into the world of social media, many will ask, “when is the right time to post on social media?” (because who doesn’t want to get the most bang for their buck?) The answer: it depends. Many marketers want the one “secret” formula to making their business an […]

by Cydney Hatch

A Beginner’s Guide to Making Money with Google Ads

Welcome to online marketing, my friend! You’ve got a vision and you’ve got a product. Your mom says it’s “special” and your grandma bought three boxes! Now you’re ready to take it to the world! But how does the new guy get noticed? You set up a website, but when you search for yourself on […]

by Jacob Baadsgaard

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