On the Blog

Online Advertising: A Crash Course in Marketing Your Business Online

If you’re reading this article, it means you use the internet. And, if you use the internet then it’s almost certain that you have been exposed to online advertising. But where do these ads come from? How are they so personalized? How do they work and how can they work for you? Let me explain. […]

by Jacob Baadsgaard

YouTube Advertising: An In-Depth Guide to Advertising on YouTube

Good video ad content is an integral part of modern marketing. However, without an excellent YouTube advertising strategy, you’ll struggle to get the results you want from your video campaigns. While YouTube ads are run through Google AdWords, they are very different from standard paid search or display advertising. To make your YouTube ad campaigns […]

by Aden Andrus

PPC Ads: Pay Your Way to the Top!

Ever meet someone who’s desperate for attention? They’ll do almost anything to get people to pay attention to them—some of them will even buy their friends, if that’s what it takes! Wanting a little extra love is normal, whether it’s in personal relationships or online marketing. When it comes to online marketing, however, there’s an […]

by Cydney Hatch

Getting Started with Paid Social Advertising: A Beginner’s Guide

These days, it’s pretty hard to ignore paid social media advertising. 3.2 billion people use the internet worldwide. Of these, two-and-a-half billion are social media users, with Facebook alone having over 1.9 billion unique users per month. With statistics like these, any online marketing strategy needs to include social media. If you’re a social media […]

by Jacob Baadsgaard

Don’t Suffer From Marketing FOMO: Understanding PPC and CPC

CPC, SEM, ROI, CTA, PPC… all of these marketing acronyms make anyone new to paid search advertising want to “LOL” and “TTYL” because there are so many to get straight! It can be confusing as to which is what! I mean, just look at all the marketing acronyms you have to juggle! Share this Image On […]

by Cydney Hatch

Understanding Internet Advertising: The Basics

Internet advertising has been around since 1994, but things have changed quite a bit in the last quarter century. Just take a look at the the first banner ad! Ta-Da! No, this was not designed in Kid Pix or Microsoft paint. Back in 1994, the internet was a bit more simple. It was with this […]

by Cydney Hatch

How to Use Marketing Analytics to Optimize Your Site

Ever wonder how people got to your site and what they do on your site? Marketing analytics are a great way to answer these questions and many more. Fortunately, to set up and use marketing analytics, you don’t have to have a degree in statistics or even an on-staff web developer. Google Analytics is a […]

by Jacob Baadsgaard

9 of the Best Ecommerce Sites You Need to See

The first time I went to build my own site, I thought that the technical side of things would be the hardest part. I genuinely believed that picking out a domain and a web host and trying to choose a content management solution (CMS) was going to be the end of me. It turns out […]

by Ana Gotter

The Complete Guide to Google AdWords Conversion Tracking

Pop quiz: When it comes to AdWords conversion tracking, is it enough to just track how many clicks your ad is getting? Got your answer in? If your answer was “no,” you’re correct. Clicks only tell you how many people clicked on your ad, not how many people acted on it once they were on […]

by Jacob Baadsgaard

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