On the Blog

Don’t Suffer From Marketing FOMO: Understanding PPC and CPC

CPC, SEM, ROI, CTA, PPC… all of these marketing acronyms make anyone new to paid search advertising want to “LOL” and “TTYL” because there are so many to get straight! It can be confusing as to which is what! I mean, just look at all the marketing acronyms you have to juggle! Share this Image On […]

by Cydney Hatch

Understanding Internet Advertising: The Basics

Internet advertising has been around since 1994, but things have changed quite a bit in the last quarter century. Just take a look at the the first banner ad! Ta-Da! No, this was not designed in Kid Pix or Microsoft paint. Back in 1994, the internet was a bit more simple. It was with this […]

by Cydney Hatch

How to Use Marketing Analytics to Optimize Your Site

Ever wonder how people got to your site and what they do on your site? Marketing analytics are a great way to answer these questions and many more. Fortunately, to set up and use marketing analytics, you don’t have to have a degree in statistics or even an on-staff web developer. Google Analytics is a […]

by Jacob Baadsgaard

9 of the Best Ecommerce Sites You Need to See

The first time I went to build my own site, I thought that the technical side of things would be the hardest part. I genuinely believed that picking out a domain and a web host and trying to choose a content management solution (CMS) was going to be the end of me. It turns out […]

by Ana Gotter

The Complete Guide to Google AdWords Conversion Tracking

Pop quiz: When it comes to AdWords conversion tracking, is it enough to just track how many clicks your ad is getting? Got your answer in? If your answer was “no,” you’re correct. Clicks only tell you how many people clicked on your ad, not how many people acted on it once they were on […]

by Jacob Baadsgaard

Size Matters: Picking the Right Facebook Image Ads

If there is one thing I’ve learned in life, it’s that size matters. Whether its a coveted cake slice, height for riding a roller coaster, or buying clothing there is no getting around it! Size matters in many of our daily decisions! But why and how does Facebook image ad size matter? Simply put, picking […]

by Cydney Hatch

Facebook Ad Optimization: 6 Easy Tricks to Try

Facebook advertising can be expensive. There’s no arguing that. Even if you do it well and your campaigns are putting you in the positive, Facebook campaigns cost money and they can drain your ad budget quickly. As it turns out, good Facebook ad optimization doesn’t just help you get more clicks and conversions—it helps you […]

by Ana Gotter

Paid Search: The Digital “King of the Hill”

As a kid, you might have played the game “king of the hill” where the objective was to stay on top of “the hill” or designated space as the “king.” Other players might push and attempt to knock the current king off and take their place, becoming the new king. Sound familiar? With that said, […]

by Cydney Hatch

Facebook Ad Size and Specs Made Easy (What You Need to Know)

If you’re advertising on Facebook (and you should be), you know how many different ad types Facebook has to offer. Unfortunately, with all of those different ad types, it can be hard to keep track of which Facebook ad size and specification goes with which ad. Well, let’s keep things simple and start with what […]

by Aden Andrus

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