On the Blog

The Complete Guide to Google AdWords Conversion Tracking

Pop quiz: When it comes to AdWords conversion tracking, is it enough to just track how many clicks your ad is getting? Got your answer in? If your answer was “no,” you’re correct. Clicks only tell you how many people clicked on your ad, not how many people acted on it once they were on […]

by Jacob Baadsgaard

Size Matters: Picking the Right Facebook Image Ads

If there is one thing I’ve learned in life, it’s that size matters. Whether its a coveted cake slice, height for riding a roller coaster, or buying clothing there is no getting around it! Size matters in many of our daily decisions! But why and how does Facebook image ad size matter? Simply put, picking […]

by Cydney Hatch

Facebook Ad Optimization: 6 Easy Tricks to Try

Facebook advertising can be expensive. There’s no arguing that. Even if you do it well and your campaigns are putting you in the positive, Facebook campaigns cost money and they can drain your ad budget quickly. As it turns out, good Facebook ad optimization doesn’t just help you get more clicks and conversions—it helps you […]

by Ana Gotter

Paid Search: The Digital “King of the Hill”

As a kid, you might have played the game “king of the hill” where the objective was to stay on top of “the hill” or designated space as the “king.” Other players might push and attempt to knock the current king off and take their place, becoming the new king. Sound familiar? With that said, […]

by Cydney Hatch

Facebook Ad Size and Specs Made Easy (What You Need to Know)

If you’re advertising on Facebook (and you should be), you know how many different ad types Facebook has to offer. Unfortunately, with all of those different ad types, it can be hard to keep track of which Facebook ad size and specification goes with which ad. Well, let’s keep things simple and start with what […]

by Aden Andrus

How to Create a Powerful Facebook Campaign: 6 Strategies to Try

A good Facebook campaign can be used to accomplish almost every marketing goal you have, including introducing your brand to new audience members and driving in-store traffic with one-per-customer coupons. It’s an exceptional system that feels like a blank canvas, waiting for you to do anything you’d like with it. But that’s also part of […]

by Ana Gotter

AdWords Guide: 8 of the Best Free AdWords Tutorials Around

Knowledge is power. This is an overused, common cliché, but that’s probably because it is so true. Knowledge absolutely is power and when you’re in the marketing world, knowledge also directly translates into more revenue earned. Fortunately, that knowledge isn’t nearly as expensive as it used to be. The internet has made sure of that […]

by Ana Gotter

Money Can Buy You Love: Using Paid Social Media to Grow Your Business

The Beatles once said, “Cos I don’t care too much for money, and money can’t buy me love…” In theory, that’s cute. But when it comes to marketing on social media, to feel the love, you gotta buy the love! Here’s a “tough love” stat for you: Only about 4% of your Facebook followers are seeing your […]

by Cydney Hatch

Facebook Ads Guide for Beginners: How to Rock Your First Campaign

Facebook Ads is an exceptional platform, but a lot of small businesses and brands find it to be intimidating. I don’t blame them. The first time I looked at Power Editor, I wondered what the heck I’d gotten myself into! At first, the more research I did, the more I felt overwhelmed by the platform. […]

by Ana Gotter

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