On the Blog

AdWords Guide: 8 of the Best Free AdWords Tutorials Around

Knowledge is power. This is an overused, common cliché, but that’s probably because it is so true. Knowledge absolutely is power and when you’re in the marketing world, knowledge also directly translates into more revenue earned. Fortunately, that knowledge isn’t nearly as expensive as it used to be. The internet has made sure of that […]

by Ana Gotter

Money Can Buy You Love: Using Paid Social Media to Grow Your Business

The Beatles once said, “Cos I don’t care too much for money, and money can’t buy me love…” In theory, that’s cute. But when it comes to marketing on social media, to feel the love, you gotta buy the love! Here’s a “tough love” stat for you: Only about 4% of your Facebook followers are seeing your […]

by Cydney Hatch

Facebook Ads Guide for Beginners: How to Rock Your First Campaign

Facebook Ads is an exceptional platform, but a lot of small businesses and brands find it to be intimidating. I don’t blame them. The first time I looked at Power Editor, I wondered what the heck I’d gotten myself into! At first, the more research I did, the more I felt overwhelmed by the platform. […]

by Ana Gotter

Choosing the Right Facebook Ad Types for Your Business

So you’re considering marketing on Facebook… You’ve made a Facebook page for your business, written a few posts, and gotten some likes, but you’re ready for your page to be more than an excuse to be on social media during work hours. Your new objective is simple—start making money on Facebook—but accomplishing it can seem […]

by Jacob Baadsgaard

Google SERP 101: How to Get Your Website on the First Page

If you Google “running shoes”, brands like Nike and Adidas will almost always be the first to pop up. And if you search for a dining room table, big name brands like Havertys will dominate over the local carpenter who crafts furniture masterpieces from scratch. It is, without a doubt, much easier for the larger […]

by Ana Gotter

Spread the Love: Reaching Customers On Valentine’s Day

Love and consumerism: It’s a match made in marketing heaven. As Valentine’s Day is the first opportunity for holiday online marketing, how can you make the most of the reaching your target audience? I think we have all felt the sheer panic of forgetting a holiday is around the corner. Actually, more than 50% of adults celebrate this […]

by Cydney Hatch

Google AdWords Made Easy: The Essential Guide to Using Google Ads

Google AdWords is the king of digital marketing platforms. Don’t believe me? How about a little social proof? Of every $3 spent on online advertising, $1 is spent on Google AdWords. Why? Well, it’s simple. Businesses grow when they use Google AdWords. For example, our first client here at Disruptive grew from 25 employees to […]

by Aden Andrus

Getting to Know Your Gclid: It’s Not as Awkward as It Sounds…

Sometimes, I think developers get a kick out of slipping vague innuendo into technical terms. Just think about it: RAM…penetration testing…XML…software-as-a-service…trojan horse… But in my opinion, one of the most awkward terms ever has to be the abbreviation for Google click identification: the Gclid… Hey! Get your mind out of the gutter! It’s not what you […]

by Cydney Hatch

Instagram Advertising: An In-Depth Guide to Running Ads on Instagram

Instagram advertising is often seen as a “third wheel” when it comes to online advertising. At this point, most businesses are advertising on Google and Facebook (or have at least thought about advertising on these platforms), but not nearly as many companies are taking advantage of Instagram advertising. This is a real shame, because advertising […]

by Aden Andrus

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