On the Blog

Google SERP 101: How to Get Your Website on the First Page

If you Google “running shoes”, brands like Nike and Adidas will almost always be the first to pop up. And if you search for a dining room table, big name brands like Havertys will dominate over the local carpenter who crafts furniture masterpieces from scratch. It is, without a doubt, much easier for the larger […]

by Ana Gotter

Spread the Love: Reaching Customers On Valentine’s Day

Love and consumerism: It’s a match made in marketing heaven. As Valentine’s Day is the first opportunity for holiday online marketing, how can you make the most of the reaching your target audience? I think we have all felt the sheer panic of forgetting a holiday is around the corner. Actually, more than 50% of adults celebrate this […]

by Cydney Hatch

Google AdWords Made Easy: The Essential Guide to Using Google Ads

Google AdWords is the king of digital marketing platforms. Don’t believe me? How about a little social proof? Of every $3 spent on online advertising, $1 is spent on Google AdWords. Why? Well, it’s simple. Businesses grow when they use Google AdWords. For example, our first client here at Disruptive grew from 25 employees to […]

by Aden Andrus

Getting to Know Your Gclid: It’s Not as Awkward as It Sounds…

Sometimes, I think developers get a kick out of slipping vague innuendo into technical terms. Just think about it: RAM…penetration testing…XML…software-as-a-service…trojan horse… But in my opinion, one of the most awkward terms ever has to be the abbreviation for Google click identification: the Gclid… Hey! Get your mind out of the gutter! It’s not what you […]

by Cydney Hatch

Instagram Advertising: An In-Depth Guide to Running Ads on Instagram

Instagram advertising is often seen as a “third wheel” when it comes to online advertising. At this point, most businesses are advertising on Google and Facebook (or have at least thought about advertising on these platforms), but not nearly as many companies are taking advantage of Instagram advertising. This is a real shame, because advertising […]

by Aden Andrus

4 Easy Ways to Improve Your Ad Ranking Overnight

Paid search advertising is great because you can pay to rank well on the search engine results pages (SERPs) for your target keywords. But, it can be frustrating when you’re spending a lot of money on campaigns and your ad ranking isn’t what you want it to be. Want that top spot? We can help […]

by Jacob Baadsgaard

Facebook Marketing: A Practical Guide to Getting Started on Facebook

Facebook marketing. Everyone says you should be doing it, but knowing you should be marketing your business online and actually doing it effectively are two very different things. Setting up a business page, running ads, putting together posting schedules, creating great content…where do you even begin? The good news is, in this post, we’re going to […]

by Aden Andrus

How to Set Up and Run Successful Instagram Video Ads

Let’s be honest, we all scroll through hours and streams of Instagram content daily. With 500 million daily users, Instagram video ads are a great way to get in front of potential customers. In this article, we are going to talk about how to harness the power of Instagram and how Instagram video ads can help you […]

by Cydney Hatch

How to Use Lookalike Audiences to Generate High-Quality Leads

Facebook‘s custom audiences allow for incredible flexibility in targeting customers at almost stages of the digital sales funnel to show ad campaigns to users who are already familiar with our brand. They’re often made up to high-value audiences, which are made up of users who have taken some sort of action with your brand in […]

by Jacob Baadsgaard

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