On the Blog

7 Factors You Need to Create Great Website Content Readers Will Love

If you Google pretty much any phrase in the world right now, a seemingly endless number of highly relevant search results that will pop up immediately. Millions of articles and blog posts are ready to answer any question you could ever imagine having. This is great for readers, but it’s not always great for businesses […]

by Ana Gotter

Comparing Ecommerce Platforms: Which One is Right for You?

Ecommerce is the fastest growing retail market in the US. In fact, roughly 15% of US retail sales took place online in 2017! As you can probably imagine, a lot of people are excited to get in on the action, but running an effective ecommerce business (or branch of your business) isn’t as simple as […]

by Aden Andrus

Dayparting for PPC campaigns: What it is and when to use It

Everyone knows that time of day matters in advertising. For example, we all know the importance of trying to post social media content at the right times of day. Doing so can put your content in front of your target audiences at the times when they’re most active on each platform, which can get more […]

by Ana Gotter

What is Cost-Per-Action? Putting CPA to Work for You

Cost-per-action (CPA) advertising isn’t the most common form of online advertising, but it can be a great way to grow your business. In this article, we’ll take a look at what cost-per-action advertising is, how to use it and what you can do to make the most of your own CPA campaigns. What is Cost-Per-Action […]

by Aden Andrus

How to Optimize Your Facebook Video Ads

For many people, making their own video ad is the hard part. The truth is, though, that making the video is only one piece of the puzzle. A video without the right kind of optimization will get you lack luster results. In this article, I will walk you through how to run and optimize your […]

by Kent Lloyd

How to Create a Promotional Video that Delivers Results

Videos are so eye-catching that it is anticipated that 80% of all online traffic will be from video by 2019. That’s less than a year away. Are you creating the kind of promotional video ads your business needs to succeed? When you combine the targeting power of online advertising and video ads, what you get […]

by Kent Lloyd

Social Media Marketing 101: The Ultimate Beginner’s Guide

If you had to guess how much time the average person spends on social media, how long do you think it would be? Go ahead, guess! Did you guess an hour and forty minutes? Because if you did, you are correct. Social media usage makes up about 28% of the time we spend the internet, which is […]

by Ana Gotter

How to Get More Clicks with Dynamic Keyword Insertion

There are a ton of different strategies you can use to get more clicks and conversions from your paid search campaigns, but there’s one that should always be your top priority: make your ads as relevant as possible to your target audience. Well-written copy and great offers matter, but at the end of the day, […]

by Ana Gotter

Single Keyword Ad Groups (SKAGs): The Secret to Paid Search Success?

If you’re like most paid search marketers, your keyword lists are probably pretty intricate. You try to cover every term that we can think of that our audience might be using to search for products like yours in every ad group, attempting to make your campaigns both highly targeted and wide-reaching at the same time. But […]

by Jacob Baadsgaard

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