On the Blog

How to Build Successful B2B Facebook Campaigns

Let’s face it, building a profitable Facebook campaign is hard. Building a profitable B2B Facebook campaign is even harder. Fortunately, after building countless B2B Facebook campaigns, I’ve figured out what it takes to create and manage a profitable B2B Facebook campaign. It’s not easy, but the results are definitely worth it. Setting Up Your B2B […]

by Glen Petersen

The 4 Facebook Custom Audiences You Didn’t Know You Could Target

It’s no secret that Facebook’s custom audiences are an exceptionally valuable feature that give businesses powerful retargeting abilities. Most businesses are familiar with the most common types of custom audiences, like custom audiences created from a subscriber email list or those created automatically from the pixel tracking traffic on your site. While these are the […]

by Jacob Baadsgaard

How to Run Quora Ads: Everything Businesses Need to Know

When it comes to digital advertising, Quora might not be the first advertising platform you think of. In fact, you might not even have been aware that you can run ads on Quora (or even heard of the site). Basically, Quora is the grown-up, serious version of Yahoo Answers. Questions on Quora are more interesting […]

by Ana Gotter

The Business Owner’s Guide to Launching on Social Media

When you’re launching a new business, you already have a lot on your plate. With everything from getting your phone lines turned on to making sure your payment system is working properly, there’s a lot to keep track of. One of the essential tasks that sometimes end up falling to the side is social media. […]

by Jacob Baadsgaard

Storytelling: The Key to Effective Advertising

Most people put a high priority on being logical about the decisions they make. However, unless you’re actually a computer, the simple fact of the matter is: every human decision is influenced by emotion. This is why stories sell. Stories communicate messages in highly specific and emotionally impactful ways. They’re memorable, and they give us something […]

by Ana Gotter

How B2B Businesses Can Attract More Clients on LinkedIn

Most B2B businesses would be tripping over themselves to get to a Rolodex of contact information for potential clients. Many of these same businesses completely forget about LinkedIn, which is one of the best (and most readily accessible) Rolodexes out there. Through LinkedIn, you can view someone’s employer, job position, and experience. You can easily […]

by Jacob Baadsgaard

An In-Depth Guide to Higher Education PPC Advertising

These days, getting into higher education PPC advertising can be a bit of a nightmare. The cost-per-click is astronomical and the competition is incredibly fierce. In the cut-throat world of higher education PPC advertising, it can be tempting to simply give up and focus instead on other outreach channels. But, the thing is, there’s a […]

by Aden Andrus

The 6 Best Competitor Research Tools You Should Be Using

Understanding your competition is almost as important as understanding your audience and keeping an eye on what your competitors are doing should be a priority for businesses of all sizes. Competitor research can help you identify new needs or trends in your industry, borrow some new strategies and find ways to set yourself apart. Competitor […]

by Jacob Baadsgaard

A Quick Guide to LinkedIn Ads for B2B Businesses

Most social ad platforms (like Facebook Ads) can work fantastically for B2B businesses but often work better for B2C businesses. Others really only work for B2C businesses, like Pinterest’s Promoted Pins. LinkedIn Ads, however, is the only platform that is most effective for B2B businesses and it’s chronically underused. In this post, we’re going to go over […]

by Ana Gotter

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