On the Blog

Beating Goliath: How to Compete with the Big Dogs in Your Industry

Marketing a business—especially a smaller business—can often feel like a David and Goliath scenario. Your competition is bigger, better funded and branded…how do you compete with that? While it’s true that a well-established company has a lot of advantages over a startup, do you remember the old joke about David and Goliath? Why was Goliath […]

by Aden Andrus

The Ultimate Guide to Keyword Research Using the Keyword Planner

When it comes to paid search advertising, your campaigns are only as good as the keywords they’re built on. Fortunately, with the Google Keyword Planner, you aren’t stuck picking keywords out of a hat. Instead, you can use the data in the Keyword Planner to make the kind of intelligent, informed decisions that will deliver the […]

by Aden Andrus

Achieving “Wow”: How to Influence, Gain Trust, and Succeed in Business

When people consider what makes a business successful, “who you know” is often the common denominator. In our global economy with social media at everyone’s fingertips, the ability to know people can exceed anyone’s wildest expectations. Knowing is also a relative thing, because what you see on social media can be extremely superficial. With the […]

by Adam Torkildson

Video Remarketing Ads: Why You Should Be Using Them

Why use video advertising? The answer is simple, most people enjoy watching a short video rather than reading a normal text ad. Simple enough, right? Yes, but not so fast. Of course, it costs more to create a video ad than to create a text ad and the execution and strategy behind a high quality video […]

by Landon Hedin

How to Write Incredible Facebook Ad Copy in 7 Steps

There’s a lot that goes into a single Facebook Ad campaign. You have to choose your audience, an objective, ad formats and images. These factors easily claim all of the focus for most marketers running campaigns. While every part of your Facebook Ad matters, too many marketers and businesses end up neglecting their Facebook Ad […]

by Ana Gotter

Balancing Big and Small: An eCommerce Case Study

When it comes to conversion rate optimization, it can be easy to get locked into one of two schools of thought. On the one hand, there’s a temptation to make big changes until something sticks. Big changes can produce big results, which is usually what most businesses are after. Plus, big changes make it look like […]

by Aden Andrus

Snap, Crackle, Pop: How to Use Snapchat Ads for Your Business

When it comes to social media, these days, Snapchat seems to totter on the edge of disaster, with everyone wondering if Instagram Stories will actually knock Snapchat into irrelevance. Could that happen? Maybe. But it hasn’t happened yet, and Snapchat still has enough active users that it’s still an extremely valuable marketing platform. That includes […]

by Jacob Baadsgaard

The Ultimate Guide to Retargeting Ads

What is retargeting? How can you use retargeting (aka, remarketing) to get more out of your advertising budget? Don’t worry, you’ve come to the right place. In this in-depth article, we’ll answer all of those questions (and many, many more). We’ll cover the rationale behind retargeting, which remarketing platforms you should consider using and how to […]

by Aden Andrus

Get Your Head Out of the Sand! Why You Need Video Advertising

Businesses are like ostriches. When scary or risky things are going on around them, instead of taking action, they’ll stick their heads in the sand in order to ride out the storm. Unfortunately, this is the worst possible decision to make. Why? Because where there are risks there are rewards. Nowhere is this more true […]

by Kent Lloyd

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