On the Blog

8 Concrete Ways to Actually Get More Done During the Work Day

Productivity is important to everyone, but it’s especially important when your income is immediately and directly impacted by how much you get done in a single day. There’s plenty of articles out there promising methods to increase productivity, with tips like “focus on your tasks,” but they often lack actual tactics for how to actually […]

by Ana Gotter

Why Isn’t Your Google Shopping Campaign Working?

On the surface, setting up a Google Shopping Campaign looks simple. You hook up your feed, segment your products, set your bids, maybe even tack on a promotional message and then sit back and watch the money roll in. No problem, right? Unfortunately, for a lot of companies the process doesn’t work out quite that […]

by Andrew Warren

How to Fire a Client Without Burning the Bridge

Have you ever had that client that makes you groan a little bit every single time you see your name pop up in your email inbox? You know the one I’m talking about. Anyone that works one-on-one with repeat clients knows exactly what I’m talking about. It goes against almost everything we’ve learned to let […]

by Ana Gotter

You Should Really Be Doing Video Advertising

Would you use the Pony Express rather than sending an email? I mean, if you’re that hipster, I won’t stop you, but nowadays, email is a much more efficient method of getting your message across. When you need to do something, you want to use the most efficient method possible, right? That’s why escalators even […]

by Brad Witbeck

Beating Goliath: How to Compete with the Big Dogs in Your Industry

Marketing a business—especially a smaller business—can often feel like a David and Goliath scenario. Your competition is bigger, better funded and branded…how do you compete with that? While it’s true that a well-established company has a lot of advantages over a startup, do you remember the old joke about David and Goliath? Why was Goliath […]

by Aden Andrus

The Ultimate Guide to Keyword Research Using the Keyword Planner

When it comes to paid search advertising, your campaigns are only as good as the keywords they’re built on. Fortunately, with the Google Keyword Planner, you aren’t stuck picking keywords out of a hat. Instead, you can use the data in the Keyword Planner to make the kind of intelligent, informed decisions that will deliver the […]

by Aden Andrus

Achieving “Wow”: How to Influence, Gain Trust, and Succeed in Business

When people consider what makes a business successful, “who you know” is often the common denominator. In our global economy with social media at everyone’s fingertips, the ability to know people can exceed anyone’s wildest expectations. Knowing is also a relative thing, because what you see on social media can be extremely superficial. With the […]

by Adam Torkildson

Video Remarketing Ads: Why You Should Be Using Them

Why use video advertising? The answer is simple, most people enjoy watching a short video rather than reading a normal text ad. Simple enough, right? Yes, but not so fast. Of course, it costs more to create a video ad than to create a text ad and the execution and strategy behind a high quality video […]

by Landon Hedin

How to Write Incredible Facebook Ad Copy in 7 Steps

There’s a lot that goes into a single Facebook Ad campaign. You have to choose your audience, an objective, ad formats and images. These factors easily claim all of the focus for most marketers running campaigns. While every part of your Facebook Ad matters, too many marketers and businesses end up neglecting their Facebook Ad […]

by Ana Gotter

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