On the Blog

Balancing Big and Small: An eCommerce Case Study

When it comes to conversion rate optimization, it can be easy to get locked into one of two schools of thought. On the one hand, there’s a temptation to make big changes until something sticks. Big changes can produce big results, which is usually what most businesses are after. Plus, big changes make it look like […]

by Aden Andrus

Snap, Crackle, Pop: How to Use Snapchat Ads for Your Business

When it comes to social media, these days, Snapchat seems to totter on the edge of disaster, with everyone wondering if Instagram Stories will actually knock Snapchat into irrelevance. Could that happen? Maybe. But it hasn’t happened yet, and Snapchat still has enough active users that it’s still an extremely valuable marketing platform. That includes […]

by Jacob Baadsgaard

The Ultimate Guide to Retargeting Ads

What is retargeting? How can you use retargeting (aka, remarketing) to get more out of your advertising budget? Don’t worry, you’ve come to the right place. In this in-depth article, we’ll answer all of those questions (and many, many more). We’ll cover the rationale behind retargeting, which remarketing platforms you should consider using and how to […]

by Aden Andrus

Get Your Head Out of the Sand! Why You Need Video Advertising

Businesses are like ostriches. When scary or risky things are going on around them, instead of taking action, they’ll stick their heads in the sand in order to ride out the storm. Unfortunately, this is the worst possible decision to make. Why? Because where there are risks there are rewards. Nowhere is this more true […]

by Kent Lloyd

What Type of Facebook Video Ad Should You Invest In? [DATA & CALCULATOR]

Twenty years ago, only the biggest and most well-funded businesses could afford to run video ads on TV, but today, any company can get a video ad on Facebook or YouTube. However, not all videos are created equal. When you don’t have the deep pockets of a giant company like Chevrolet or Budweiser, creating a $1,000,000 video ad […]

by Aden Andrus

What Facebook Spaces Means for the Future of Marketing

Let’s face facts, Facebook plays a role in almost every aspect of our lives—personal and business. Plenty of businesses use private Facebook groups to communicate, for example, and some people prefer Messenger to texting. These days, you can even order a pizza or an Uber ride through the messenger app with just a few clicks. Even […]

by Jacob Baadsgaard

Should I Use Automated Twitter Messages?

If you’re anything like me, it probably bugs you when you follow someone on Twitter and they immediately respond: “Thanks for the follow! Let’s connect on Facebook (link), LinkedIn (link), and my email newsletter (link)! Can’t wait to get to know you!” My first thought is always “isn’t it enough that I just followed you on […]

by Ana Gotter

The Dentist’s Ultimate Guide to Local Facebook Advertising

Let’s be honest, local Facebook advertising is hard for most dentists. Unfortunately, there’s a reason for that. If you’re a dentist trying to advertise on Facebook, most of the “best practices” taught by the leaders in digital marketing won’t work for you. The sad fact of the matter is, much of the content you read online […]

by Ed Challinor

Simon Sinek’s Golden Circle: How To Apply It To Your Website

Chances are you’ve heard of Simon Sinek’s Ted Talk Start With Why. In it, he talks about the Golden Circle and presenting yourself with Why, How, and What. Just in case you haven’t (or you forgot), here’s the video: In this video, Simon talks about how no one will really care about what it is you […]

by Brad Witbeck

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