On the Blog

Storytelling: The Key to Effective Advertising

Most people put a high priority on being logical about the decisions they make. However, unless you’re actually a computer, the simple fact of the matter is: every human decision is influenced by emotion. This is why stories sell. Stories communicate messages in highly specific and emotionally impactful ways. They’re memorable, and they give us something […]

by Ana Gotter

How B2B Businesses Can Attract More Clients on LinkedIn

Most B2B businesses would be tripping over themselves to get to a Rolodex of contact information for potential clients. Many of these same businesses completely forget about LinkedIn, which is one of the best (and most readily accessible) Rolodexes out there. Through LinkedIn, you can view someone’s employer, job position, and experience. You can easily […]

by Jacob Baadsgaard

An In-Depth Guide to Higher Education PPC Advertising

These days, getting into higher education PPC advertising can be a bit of a nightmare. The cost-per-click is astronomical and the competition is incredibly fierce. In the cut-throat world of higher education PPC advertising, it can be tempting to simply give up and focus instead on other outreach channels. But, the thing is, there’s a […]

by Aden Andrus

The 6 Best Competitor Research Tools You Should Be Using

Understanding your competition is almost as important as understanding your audience and keeping an eye on what your competitors are doing should be a priority for businesses of all sizes. Competitor research can help you identify new needs or trends in your industry, borrow some new strategies and find ways to set yourself apart. Competitor […]

by Jacob Baadsgaard

A Quick Guide to LinkedIn Ads for B2B Businesses

Most social ad platforms (like Facebook Ads) can work fantastically for B2B businesses but often work better for B2C businesses. Others really only work for B2C businesses, like Pinterest’s Promoted Pins. LinkedIn Ads, however, is the only platform that is most effective for B2B businesses and it’s chronically underused. In this post, we’re going to go over […]

by Ana Gotter

7 Website Copywriting Mistakes Keeping You From Getting Clients

If you ask any business owner right now if they want more clients, the answer would almost always be a resounding yes. One of the most important tasks all businesses have is finding new ways to increase the number of clients they’re signing on. Your website’s copy should be one of the best tools in […]

by Jacob Baadsgaard

8 Concrete Ways to Actually Get More Done During the Work Day

Productivity is important to everyone, but it’s especially important when your income is immediately and directly impacted by how much you get done in a single day. There’s plenty of articles out there promising methods to increase productivity, with tips like “focus on your tasks,” but they often lack actual tactics for how to actually […]

by Ana Gotter

Why Isn’t Your Google Shopping Campaign Working?

On the surface, setting up a Google Shopping Campaign looks simple. You hook up your feed, segment your products, set your bids, maybe even tack on a promotional message and then sit back and watch the money roll in. No problem, right? Unfortunately, for a lot of companies the process doesn’t work out quite that […]

by Andrew Warren

How to Fire a Client Without Burning the Bridge

Have you ever had that client that makes you groan a little bit every single time you see your name pop up in your email inbox? You know the one I’m talking about. Anyone that works one-on-one with repeat clients knows exactly what I’m talking about. It goes against almost everything we’ve learned to let […]

by Ana Gotter

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