On the Blog

What Type of Facebook Video Ad Should You Invest In? [DATA & CALCULATOR]

Twenty years ago, only the biggest and most well-funded businesses could afford to run video ads on TV, but today, any company can get a video ad on Facebook or YouTube. However, not all videos are created equal. When you don’t have the deep pockets of a giant company like Chevrolet or Budweiser, creating a $1,000,000 video ad […]

by Aden Andrus

What Facebook Spaces Means for the Future of Marketing

Let’s face facts, Facebook plays a role in almost every aspect of our lives—personal and business. Plenty of businesses use private Facebook groups to communicate, for example, and some people prefer Messenger to texting. These days, you can even order a pizza or an Uber ride through the messenger app with just a few clicks. Even […]

by Jacob Baadsgaard

Should I Use Automated Twitter Messages?

If you’re anything like me, it probably bugs you when you follow someone on Twitter and they immediately respond: “Thanks for the follow! Let’s connect on Facebook (link), LinkedIn (link), and my email newsletter (link)! Can’t wait to get to know you!” My first thought is always “isn’t it enough that I just followed you on […]

by Ana Gotter

The Dentist’s Ultimate Guide to Local Facebook Advertising

Let’s be honest, local Facebook advertising is hard for most dentists. Unfortunately, there’s a reason for that. If you’re a dentist trying to advertise on Facebook, most of the “best practices” taught by the leaders in digital marketing won’t work for you. The sad fact of the matter is, much of the content you read online […]

by Ed Challinor

Simon Sinek’s Golden Circle: How To Apply It To Your Website

Chances are you’ve heard of Simon Sinek’s Ted Talk Start With Why. In it, he talks about the Golden Circle and presenting yourself with Why, How, and What. Just in case you haven’t (or you forgot), here’s the video: In this video, Simon talks about how no one will really care about what it is you […]

by Brad Witbeck

How to Sell More with Pinterest’s Promoted Pins

Ever thought about trying Pinterest’s Promoted Pins? Most business’s haven’t, which is a real shame. While Pinterest isn’t quite as big as other social media platforms like Facebook or Twitter, it holds a lot of sway over the users it does have—especially when it comes to selling. In fact, we’ve had a lot of clients who […]

by Ana Gotter

Negative Keywords: The Kind of Negativity You DO Need

Negative keywords probably aren’t one of the first things you think of when you think about running an AdWords campaign. In fact, there are probably few things you think of less often than negative keywords. But, that doesn’t mean that negative keywords aren’t important. Negative keywords are frequently mentioned in articles about improving AdWords performance, […]

by Brad Witbeck

How to Reach Local Customers with Instagram Ads

Ever wonder, Is there a way to use Instagram ads to bring in local customers to my brick-and-mortar location? More and more, people are shopping online. Big businesses like Amazon and Walmart have made it incredibly easy to shop online and offer delivery times that can make it hard to compete as a brick-and-mortar business. However, […]

by Jacob Baadsgaard

A 6 Step Checklist For Creating Viral Video Ads

Many companies think they can’t afford to hire professionals to make their video ads for them. It’s too much of a hassle and there’s no guarantee of a return on investment. They’ll hire an intern to do it for them and then they are sadly disappointed when their ads don’t go viral. Unfortunately, creating a viral […]

by Kent Lloyd

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