On the Blog

Boost Your Amazon Advertising with Historical Data: A Step-By-Guide for Seasonal Campaigns

Amazon advertising for your storefront is MOST effective when you utilize historical data. This approach maintains visibility for your evergreen products and optimizes your reach during peak seasons. Sound overwhelming? Don’t worry: here’s a structured method to use data from past campaigns to enhance performance: Comprehensive Data Analysis Examining key performance indicators (KPIs) such as […]

by Brad Hunt

The Truth About Selling On Amazon: Find the Right Strategy for You

Think selling on Amazon is your fast track to a payday, thanks to TikTok? Think again. The reality is a little more complex than ecommerce influencers. Building a successful Amazon business takes not just hard work and investment, but a clear understanding of what it means to sell and succeed on Amazon. From private labeling […]

by Sammy Simon

Creating A Stellar Amazon Listing: A Guide for Sellers

When you last shopped on Amazon, what factors influenced your purchase decision? Did you compare similar products? What features of the product listing convinced you to buy? As a seller, stepping into your customer’s shoes is crucial when crafting an effective Amazon listing. Understanding how to position your product and persuade potential buyers is key […]

by Jesse Cosper

Maximizing Your Amazon Ad Strategy with Auto Campaigns

Many Amazon sellers overlook the potential of auto campaigns within their advertising accounts. Having worked with hundreds of seller accounts, we’ve observed that those who effectively utilize auto campaigns often achieve notable success. Why Include Auto-Targeting Campaigns in Your Advertising Strategy? Keyword and Product Target Mining While many sellers focus on exact, phrase, and broad […]

by Brad Hunt

Hacking Amazon Ads: Make Your Dollar Go Farther with Cost-Effective Campaigns

Navigating the world of Amazon advertising can often feel like a puzzle. As an Amazon marketing expert, I’ve observed a common scenario: advertisers frequently find that their broad match keywords often yield a lower Advertising Cost of Sale (ACOS) compared to exact match keywords. Similarly, your automatic campaigns targeting the same keywords as exact match […]

by Brad Hunt

TACOS is Your Key to Unlocking Amazon Success

I’m not talking about taco stand tacos… In a previous article, I discussed the necessity of understanding your COGS inside and out if you plan to sell on Amazon. Today, I’m going to explore one of the reasons for that and a very common mistake I see a lot of sellers and advertisers make as […]

by Brad Hunt

Heads Up: Your Amazon vCPM Campaigns Are Over-inflating Your Ad Performance

If you’re using vCPM Campaigns on Amazon, chances are your ads aren’t doing as well as you think they are. If you don’t want to see overinflated sales data in your advertising console, this article will help! The Problem The main issue with vCPM campaigns is that they overinflate your attributed revenue, making it look […]

by Sammy Simon

How to Choose a Digital Marketing Agency That Will Deliver Results

You’ve probably read hundreds of articles on how to pick a digital marketing agency, but how many of those posts have actually helped YOUR business? If you’re tired of meeting with agencies that promise you the world and fail to deliver results, it’s probably because everything you’ve learned about how to choose a digital marketing […]

by Joseph Jones

The 8 Top Misconceptions of SEO | The Shocking Truth

Many brands across the country struggle to grasp the concept of SEO, but it’s not for a lack of trying. SEO can already be a complex marketing strategy to understand if you’re not a marketer specializing in it, and it can be made even more difficult with the hundreds of SEO myths floating about on […]

by Joseph Jones

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