On the Blog

2 Questions to Ask Before Designing Your Next Landing Page

Landing pages are a great way to get better results from your online marketing campaigns. Your audience is looking for something specific and a custom landing page gives them exactly what they are looking for. But why, then, if landing pages are such a great idea, do so many companies still send their PPC traffic […]

by Aden Andrus

5 Ways to Be a More Productive Marketer

Ever feel like there’s not enough time to get everything done on your online marketing task list? Don’t worry, you’re not alone. According to a recent poll by Workfront and Harris, 90% of marketers work on evenings and weekends. In fact, 60% of marketers delay going to the bathroom to meet their deadlines…and they do it […]

by Jeff Allan

Switching Online Marketing Agencies – Your Guide to a Seamless (and Painless) Transition

Let’s face it, ending any relationship is difficult and awkward. Changing online marketing agencies isn’t any different. After all, you’ve probably had a relationship with your current agency for quite a while. You’ve probably shared hopes, dreams, plans and frustrations. You’ve tried to make things work, but ultimately, the magic wasn’t there. It’s time to […]

by Jacob Baadsgaard

Do I Really Need A Landing Page?

Landing pages are a lot of work. As a guy who builds landing pages all day…every day, I get it. Creating a landing page is not easy. As a result, I often get asked during kickoff or strategy meetings with clients, “Do we really need a landing page for this particular campaign?” Let me put […]

by Manny Lopez

Are Your Customers Getting Lost in Your Landing Page Links?

It takes a lot of work to get the right traffic onto your landing page—once they’re there, you want to keep them there! Unfortunately, this is easier said than done. There are a lot of reasons why people do or don’t convert on your landing page, but one of biggest reasons people leave your page is […]

by Aden Andrus

PPC vs CRO: Where Should You Spend Your Time?

As online advertising has become increasingly competitive, advertisers have become increasingly interested in optimization. It makes sense, the more optimized your advertising campaigns are, the more value you can get out of your advertising budget. As a result, A/B testing and conversion rate optimization (CRO)—the science of getting more conversions ut of your existing traffic—have become incredibly hot topics […]

by Aden Andrus

Micro-Moments: Are You There When Your Customers Need You Most?

When you have a question and need answers, where do you look first? Maybe you’re traveling and need a quick bite to eat. Do you pull over and ask someone? Drive around until you see a billboard? Or do you whip out your phone and ask Google? Perhaps you’re repainting your walls and need suggestions on […]

by Aden Andrus

How to Capitalize on the Upcoming Google Maps Update

Do you remember Google’s April Fools Day prank in 2015? It allowed users to play Pacman in Google Maps. A year later, Google has another exciting Google Maps update. Unfortunately, this one doesn’t involve retro video games. However, this change is here to stay—ads on Google Maps. Yes, Google has allowed PPC advertising on their […]

by Jenny Hatch

How to Effectively Use Social Proof to Market Your Product

Whether we realize it or not, we spend our whole lives gambling. We gamble with our money. We gamble with our time. We gamble with our relationships. We gamble with what we eat, drink, buy, wear… We gamble on everything. The simple fact of the matter is that we don’t know how any given decision […]

by Aden Andrus

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