On the Blog

PPC vs CRO: Where Should You Spend Your Time?

As online advertising has become increasingly competitive, advertisers have become increasingly interested in optimization. It makes sense, the more optimized your advertising campaigns are, the more value you can get out of your advertising budget. As a result, A/B testing and conversion rate optimization (CRO)—the science of getting more conversions ut of your existing traffic—have become incredibly hot topics […]

by Aden Andrus

Micro-Moments: Are You There When Your Customers Need You Most?

When you have a question and need answers, where do you look first? Maybe you’re traveling and need a quick bite to eat. Do you pull over and ask someone? Drive around until you see a billboard? Or do you whip out your phone and ask Google? Perhaps you’re repainting your walls and need suggestions on […]

by Aden Andrus

How to Capitalize on the Upcoming Google Maps Update

Do you remember Google’s April Fools Day prank in 2015? It allowed users to play Pacman in Google Maps. A year later, Google has another exciting Google Maps update. Unfortunately, this one doesn’t involve retro video games. However, this change is here to stay—ads on Google Maps. Yes, Google has allowed PPC advertising on their […]

by Jenny Hatch

How to Effectively Use Social Proof to Market Your Product

Whether we realize it or not, we spend our whole lives gambling. We gamble with our money. We gamble with our time. We gamble with our relationships. We gamble with what we eat, drink, buy, wear… We gamble on everything. The simple fact of the matter is that we don’t know how any given decision […]

by Aden Andrus

Does Your PPC Contribution Margin Justify Your Ad Spend?

Contribution margin is a key part of every business decision. Regardless of how big or small your business is, every investment needs to produce profitable dividends. To put it simply, you need to make more than you spend. PPC advertising is no different. Managing an effective PPC account takes time and money, both of which come […]

by Jacob Baadsgaard

Google’s Expanded Text Ads: Is Bigger Really Better?

It’s official, Google has launched Expanded Text Ads. In an effort to better meet the needs of today’s mobile-first advertising market, Google has moved from the single-headline, double-description format to a double-headline, single-description arrangement. That means you can change your ads from this: To this: Obviously, this shift is also accompanied by a massive increase (47%) in […]

by Aden Andrus

How Will Twitter’s New Character Rules Affect Your Advertising?

A little over a week ago, Twitter leaked to Bloomberg that it would no longer count media attachments and @usernames (in responses) against the 140-character limit for tweets. Well, it’s now been confirmed. Over the next few months, Twitter will eliminate the character tax for media attachments. If you play it right, this change has the potential to improve […]

by Aden Andrus

What to Expect From a Great AdWords Review

Anyone who’s spent time managing a Google AdWords account knows that sometimes you need to step back and evaluate your performance. Whether you do it yourself or enlist the help of a third-party pay-per-click agency, the goal is to look for ways to cut inefficiencies and improve ROI. For this post I want to offer […]

by Casey Walrath

Should You Use PPC Management Software?

With all of the time and tedium associated with managing a profitable PPC account, it’s no surprise that many people consider using PPC management software to streamline things. Unfortunately, PPC management software isn’t the right choice for many businesses. Yes, software can simplify your life, but only if you have the right combination of factors in […]

by Jacob Baadsgaard

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