On the Blog

Why Your Website Isn’t Converting the Way You Want It To

So, you’re driving traffic to your website. More than that, you’re actually driving the right sort of traffic to your site. For all intents and purposes, you’re running a brilliant marketing campaign. Problem is, your traffic isn’t turning into sales. You’ve tried tweaking everything from an advertising standpoint—changing ad copy and keywords, setting up remarketing […]

by Jacob Baadsgaard

Get More Out of AdWords with the New Report Editor

AdWords recently started rolling out their Report Editor. Within the next few months, it will be a main tab in everyone’s AdWords account (look for it between the Campaigns and Opportunities tab). The Report Editor is an easy, visual way to explore and present account data both online and via downloadable reports. The interface is […]

by Jenny Hatch

How to Setup Transaction-Specific eCommerce Conversion Tracking

Conversion tracking is important for eCommerce businesses. No shocker there, I think most great eCommerce business managers would agree that accurate revenue tracking and attribution are a critical part of eCommerce success. That being said, it never ceases to amaze me just how many eCommerce businesses aren’t accurately tracking their revenue in AdWords. After working with a […]

by Andrew Warren

How to Spice Up Your Love Life With AdWords

Romance is a lot like marketing. You put yourself out there and hope your offering catches the interest of your target audience. This is true even after the initial courtship phase. If you stop wooing (also known as advertising in the business world), the romance dies. Even if brand loyalty keeps your significant other hanging around for a while, the […]

by Jacob Baadsgaard

How Much Content Does Your Landing Page Really Need?

Arguably the biggest difference between a company’s website versus their landing page is purpose. In the world of digital marketing and PPC advertising, it’s crucial to know when to use which in order to get the best quality leads driving your business. Since targeted landing pages tend to be best for online marketing, it’s important […]

by Andrew Maliwauki

5 Places You’re Forgetting to Put a Call to Action

The other day I was trying to help my brother set up the domain “otti.ng” (yes, I know you’re jealous that our last name is a complete URL) and as he was trying to link it to his blog, he came across this page with a big green button: As he clicked it he told […]

by Allison Otting

Which Type of Landing Page is Best For Your Business?

Landing pages are a vital part of online advertising, so it’s important to use the right type of landing page for the job. Figuring out which type of landing page is the right fit for your website, however, can be a bit challenging. There are a lot of different types of landing pages and each […]

by Sarah Rodriguez

Get More Conversions By Shortening Your Form

When I’m out shopping and standing at the checkout line, do you know what’s annoying? Well, aside from being stuck behind a hardcore coupon-clipper, it’s being asked to give my name or phone number for some rewards program, survey, or rebate. Why should I hand out my personal contact information just because I bought a bluetooth […]

by Casey Walrath

4 Ways to Get More Out of Your Hero Shot

Have you ever met someone and couldn’t stop looking at their face? Whether it was because they had the face of an angel or there was a bit of mustard above their mouth, the face is the first thing we look at and usually the first thing we remember about someone. In fact, we’re hardwired to see faces, even […]

by Allison Otting

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