On the Blog

4 Ways Your AdWords Campaigns are Killing Your Company

Over the last 2 years, we’ve audited more than 2,000 AdWords accounts at Disruptive. After that many audits, one fact has become painfully clear: AdWords is a great way to lose money. Don’t get me wrong, AdWords can do incredible things for your company. I’ve helped clients grow from 25 employees to 250 employees with AdWords. Done […]

by Jacob Baadsgaard

How to Write a Great Landing Page Headline

When it comes to designing landing pages, first impressions are everything. The use of imagery, color and interesting copy all help create a page that converts and draws viewers in from the second it loads on their screen. In this article I’ll be going over helpful tips for writing convincing and persuasive headlines as well […]

by Andrew Maliwauki

Why Your PPC Agency Should Be Doing Landing Pages

As I’ve written before, good landing pages are essential to a well-run pay per click marketing campaign. When it comes to highly targeted paid search traffic, your website homepage usually isn’t going to be as effective as effective as a single-purpose landing page. The reason is, your website is catering to all kinds of users: […]

by Allison Otting

5 Easy Unbounce Codes to Upgrade Your Landing Page

At Disruptive Advertising, we love using Unbounce to create fabulous landing pages. The right landing page can make a huge difference to your conversion rate and Unbounce is a fantastic platform for creating, testing and managing your landing pages. Recently, we’ve covered a lot of different ways to create better looking and converting landing pages, such as: […]

by Sarah Rodriguez

The Secret to Great Facebook Advertising

Facebook has become a part of our everyday life. We have grown accustomed to updating our status, reporting on our current location and uploading wonderful photos of what we are eating. With 1.44 billion active users and counting, Facebook advertising presents a huge opportunity for marketers to market their products or services. However, marketing to a […]

by Manny Lopez

Happy Clients and Happy People: Dealing with Problems the Right Way

I’d like you to raise your hand if you’ve haven’t ever had to deal with a situation where someone you worked with—a client, a vendor, a customer—was unhappy. If your hand is up, please leave a comment telling me about this magical job of yours. For the rest of us, you know that dealing with an […]

by Casey Walrath

Message Match: The Good, the Bad and the Ugly

If there’s one thing that anyone has learned from their time in online advertising, it’s that conversion rate optimization is a tricky and sometimes unpredictable thing. I’m sure you’ve heard the claims before: “increase conversions by 250% guaranteed!” or “5 tricks to instantly get you 100 quality leads a day!” Well, after trying out a […]

by Andrew Maliwauki

The 7 Deadly Sins of AdWords Management Agencies

Let’s face it—winning on AdWords is no easy task. Between picking the right keywords, setting up bids, maximizing impression share, writing ad copy, optimizing landing pages and everything in between, there are a lot of ways to waste a campaign’s potential. It’s no surprise that an industry this complex has its fair share of specialists. […]

by Jacob Baadsgaard

4 Key Differences Between Homepages and Landing Pages

You hear the term “landing page” often, especially when delving into digital marketing. But what is a landing page and how is it different from your company’s current site? Working in the CRO industry, I get this question a lot. Although landing pages might seem almost identical to a regular homepage, there are some key […]

by Sarah Rodriguez

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