On the Blog

What Chickens Taught Me About A/B Testing

Early this Spring, some friends and I bought six little chicks. Cute, adorable little chicks. If you’ve ever raised chickens, you know that roosters are kind of like teenage boys: loud, obnoxious and harass the females. Roosters are illegal in my city, so my friends and I knew that we didn’t want a rooster. We […]

by Allison Otting

How to Use Price Point Testing to Get the Most Out of Your PPC Campaigns

If you’ve ever run a paid search campaign through Google AdWords, Bing Ads, or any other platform, you know there are dozens of levers you can pull that can affect campaign performance. Broadly speaking, the types of changes you can make fall into two broad categories: Increasing or decreasing raw traffic: Includes adjusting bids and […]

by Casey Walrath

How I Saved $50,000 a Month of Ad Spend in 15 Minutes

One of my favorite parts of PPC management is auditing potential client accounts. While Disruptive is big enough now that my team handles most of the audits these days, I still get a bit of the thrill of the hunt from auditing the occasional campaign myself. Over the years, I’ve personally audited hundreds of accounts. […]

by Jacob Baadsgaard

The Complete Guide to PPC Audits

PPC audits are all about opportunity. Yep, you heard me right. While the word “audit” typically merits comparisons to medieval torture, PPC audits are all about discovering unrealized opportunities. Let’s face it, no matter how good you are at PPC, there’s always something you could be doing better. PPC audits help you find that something. […]

by Jacob Baadsgaard

3 Tricks to Becoming a PPC Rockstar

I’ll admit it, when I first started at Disruptive Advertising, I had little-to-no idea how to improve a conversion rate for a client—let alone what the heck CPC even meant. I was hired as a graphic designer and—being fresh out of school—I was ready to design! However, I’ve since learned a ton about how to not only […]

by Andrew Maliwauki

6 Tips to Keep Your Design Team Productive

Want to learn more about your company? Watch what they do during their breaks. At Disruptive Advertising, there are a few different patterns of behavior. The account managers are competitive and play ping pong and wiffle ball to show each other who’s boss. The sales guys are pretty busy, but when they’ve got a second […]

by Allison Otting

Why Your Quality Score Matters More to Google Than It Does to You

What does your company need most? It’s an important question, one most companies should contemplate on a regular basis. There are a million possible answers to this question, ranging from increased sales to lower overhead to less drama at work. At Disruptive Advertising, this is one of the first things we try to determine for […]

by Aden Andrus

How to Hire a PPC Ninja: 9 Ways to Spot a PPC Expert

Looking for an expert PPC agency to manage your accounts? Picking one isn’t easy. There are dozens, if not hundreds of self-proclaimed “PPC experts” out there—how do you choose who to trust with your money? What you want is a PPC ninja, not just someone with bo staff skills. Here are 9 ways to tell if […]

by Aden Andrus

Why, How, What, In That Order: Using The Golden Circle To Improve Your Business & Yourself

I was recently re-introduced to this video, and it has changed my life. The Golden Circle of Common vs. Inspired Marketing and Leadership Simon Sinek, an extremely popular speaker and thought leader, has a special take on motivation and driving behaviors. In this TED talk, he talks about how inspired leaders and companies see tremendous […]

by Stirling Ruuth

1 2 3147 148 149161 162 163