On the Blog

3 Tricks to Becoming a PPC Rockstar

I’ll admit it, when I first started at Disruptive Advertising, I had little-to-no idea how to improve a conversion rate for a client—let alone what the heck CPC even meant. I was hired as a graphic designer and—being fresh out of school—I was ready to design! However, I’ve since learned a ton about how to not only […]

by Andrew Maliwauki

6 Tips to Keep Your Design Team Productive

Want to learn more about your company? Watch what they do during their breaks. At Disruptive Advertising, there are a few different patterns of behavior. The account managers are competitive and play ping pong and wiffle ball to show each other who’s boss. The sales guys are pretty busy, but when they’ve got a second […]

by Allison Otting

Why Your Quality Score Matters More to Google Than It Does to You

What does your company need most? It’s an important question, one most companies should contemplate on a regular basis. There are a million possible answers to this question, ranging from increased sales to lower overhead to less drama at work. At Disruptive Advertising, this is one of the first things we try to determine for […]

by Aden Andrus

How to Hire a PPC Ninja: 9 Ways to Spot a PPC Expert

Looking for an expert PPC agency to manage your accounts? Picking one isn’t easy. There are dozens, if not hundreds of self-proclaimed “PPC experts” out there—how do you choose who to trust with your money? What you want is a PPC ninja, not just someone with bo staff skills. Here are 9 ways to tell if […]

by Aden Andrus

Why, How, What, In That Order: Using The Golden Circle To Improve Your Business & Yourself

I was recently re-introduced to this video, and it has changed my life. The Golden Circle of Common vs. Inspired Marketing and Leadership Simon Sinek, an extremely popular speaker and thought leader, has a special take on motivation and driving behaviors. In this TED talk, he talks about how inspired leaders and companies see tremendous […]

by Stirling Ruuth

PPC vs SEO: 5 Things To Consider

Over the years, one of the questions I’ve heard most often from marketers and business owners is “Would PPC or SEO be better for my business?” It’s a valid question. While both strategies can provide great ROI, picking the wrong tactic can burn thousands of dollars and set your marketing strategy back by months. Since […]

by Aden Andrus

How I Used a Lightbox Pop-Up To Increase Conversion Rates by 20%

If you aren’t testing—you aren’t trying. When it comes to online advertising, testing is a must and you can learn from the results no matter the outcome. A large part of our success here at Disruptive Advertising comes from our approach to split testing landing pages to increase conversion rates as part of a broader […]

by Adam Kaiser

Yesaholics Anonymous: On the Road to Recovery

Hi, my name is Jacob. I’m a yesaholic. As of today, though, it’s been 21 days since I last said “yes” to anyone… Okay, so that last part isn’t exactly true, but I am one of the millions of Americans who suffer from this condition. Let’s take a look at how yesaholism is defined: Now, […]

by Jacob Baadsgaard

AdWords Hack: Custom Columns

I don’t know about you, but finding the hidden tabs on my plastic wrap or aluminum foil dispensers has literally saved me minutes of frustration throughout my life. (Image Source) I’m prepared to bet that AdWord’s new custom columns will save you not just minutes, but hours of data mining for your key metrics as part […]

by John Thuet

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