On the Blog

The Ad Rank Formula Revealed

Win all the PPC Prizes By Knowing the Ad Rank formula. We thought jockeying for position would end in high school. Then we found out that high school never ends (Thanks Bowling For Soup). The ad rank formula is Google’s way of making advertisers jockey for ad position. But I’m going to tell you the secret to […]

by Jenny Hatch

Setting Up Bing Conversion Tracking with the Universal Event Tag

If you’ve been doing Paid Search advertising using the Bing Ads platform, you’ve probably gotten an email recently about upcoming changes to Bing Ads conversion tracking. As of July 2015, Bing Ads will no longer support or allow you to edit conversion goals created with Bing Campaign Analytics. I’m here to help you understand what’s changing […]

by Casey Walrath

7 Common AdWords Mistakes

Follow These Guidelines and You Won’t Get Lost AdWords mistakes…we all make them. My position at Disruptive allows me the opportunity to audit accounts and see where we can put together strategy to improve things for potential clients. Every week I find myself auditing several AdWords accounts and almost without fail there are few major oversights that […]

by John Thuet

Getting Adwords to Work in a Low Traffic Industry

Fuel up and get some results for your low-traffic PPC accounts. If you’re a PPC advertiser, you know that one of the biggest struggles can be working in a very low-traffic industry. It’s hard to get the results that you need when the search volume behind your keywords just isn’t there. Fortunately, there are some things you can do to help […]

by Megan Fields

My AdWords Account is Suspended: What Do I Do?

Get Your AdWords Account Out of Suspension Jail! The online advertising world is enormous, and advertisers are always trying to stay ahead of the competition. Google, of course has to make sure companies follow its advertising policies, which can lead to conflicts and misunderstandings between Google and advertisers sometimes. We often get inquiries about lifting suspended AdWords accounts, and […]

by Adam Kaiser

Goodbye Destination URLs, Hello Upgraded Final URLs!

Now you can change your destination URL without blowing up the whole ad We’ve all been there: a destination URL’s tracking parameters are no longer accurate and we need to change it but we don’t want to sacrifice data, positioning, click through rate, etc. we’ve spent time collecting. But it’s the only choice if you need to change […]

by Jenny Hatch

How to Get Your AdWords Ad Showing on the First Page

If You’re Not On Page 1, You’re Basically Invisible. Why is it that important for you to be on the first page of Google’s results? According to Marta Kagan over at Hubspot, “75% of internet users never scroll past the first page of search results.” That’s a lot of potential traffic you could be missing if your ad […]

by Blake Larson

8 Things to Look For In a PPC Agency

How to Hire a PPC Agency You Actually Enjoy Working With If you’re finding it difficult to manage your own PPC campaigns and are considering using an agency to do it, chances are you’ll find the latter task just as daunting. So before you go with the first company you talk to, or talk to 100 […]

by Daryl Klingaman

It’s Good to Be #1.4: Getting a Better Ad Position

Become the Champion of PPC (BYO Trophy) It’s good to be #1 (in PPC). Here are three ways to make it happen and the mega-benefits that will follow. If you’re running a paid search campaign and hoping for an increase in conversions, this post is for you. It will take you six minutes to read and could […]

by Craig Wakefield

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