On the Blog

Use These RLSA Best Practices Today

How good are your yo-y.., I mean, RLSA skills? If you haven’t heard of RLSA (Remarketing List For Search Ads) already or you’re just not sure how to use it, then let me help show you what it RLSA is, what the benefits are from it, and how to set it up. We’re going to […]

by Blake Larson

Make Your Landing Pages Do These 3 Things

Extra Extra! Here are some ways to get your headlines to kick some serious butt! What comes to mind when you think of great landing page headlines? For me, I recall that old segment Jay Leno used to do on the Tonight Show, where one-by-one, he’d show the camera a stack of newspaper article headlines carefully […]

by Becky Lindstone

7 Post Conversion Marketing Tactics You Need To Try

You got them to do something! Hooray! But what if you could do more? By show of hands how many of you are guilty of just dumping your new customer, the one you just spent anywhere from $1 to $1000 to get, onto a poorly designed, barely grateful Thank You page? I hope none of […]

by Stirling Ruuth

6 Clever Ways To Use Flexible Bid Strategies

Bend or twist, these flexible bid strategies can help reach your PPC goals, fast! Flexible bid strategies automatically set bids to optimize your performance goals across specific campaigns, ad groups, and keywords. This puts Google in the driver seat over your PPC bid management (which can be a good and bad thing). Flexible bid strategies […]

by Brandt Whiting

Did You Know Those Testimonials Are Hurting Your Conversion Rates?

Could your landing page testimonials be what’s holding you back? Does your landing page have trust issues? Maybe your offer sounds too good to be true (“eat this genetically-engineered mutant strawberry and never forget anything ever again!”) or you have a brand new e-commerce product that needs some customer reviews. Whatever the service or focus […]

by Andrew Maliwauki

Why You Shouldn’t Use Dynamic Landing Pages For PPC

It seems like dynamic landing pages are all the rage in the conversion rate optimization field nowadays. So wait, am I really recommending that you not use them!? Well, you’ll have to read this post to understand where I’m coming from, but first I want to make sure you know exactly what dynamic landing pages are, […]

by Andrew Warren

Making The Most Of The AdWords Dimensions Tab

The AdWords Dimensions Tab can help bring your PPC optimization out of this world AdWords, like most Google products and services, has many facets that are designed to help you get a better look into your data to make educated decisions. Sometimes to dive deeper, you may need to know a thing or two about […]

by John Thuet

20 AdWords Audit Things to Look for in an AdWords Account

Sit back and relax. This 20 point AdWords Audit checklist will have you getting results in no time So you’re either about to perform an AdWords audit on your own or someone else’s account, or maybe you’re looking for things to ask when asking someone else to do an AdWords audit on your account. Confused? […]

by Jenny Hatch

3 Quick Tests to Ensure Your Landing Page is Crystal Clear

Does your landing page pass this 3 step check up? (image source) It all starts with a goal. Your company wants to sell their new fanny pack. Convenient, functional and stylish: this bag has it all. Rather than making the terrible mistake of sending all your traffic to your website, you start building a landing […]

by Allison Otting

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