On the Blog

6 AdWords Display Network Tips You Need To Try

Take advantage of visuals with these AdWords display network tips The Google Display Network allows you to place your ads on various sites across the internet such as blogs, news sites, or any other targeted placements that allow advertising so that you can reach more potential customers. If done the right way, the Google Display […]

by Megan Fields

4 Ways You Can Avoid an AdWords Suspension

Don’t get slapped by the AdWords Suspension robot. Give your visitors true value and flourish. When it comes to AdWords, there are a lot of things you have to be careful with. The bulk of all advertisers will be just fine, but there are companies who try to run legitimate businesses in industries that are more heavily […]

by Casey Walrath

The Legal PPC Landing Page Battle – With Critiques

Are you making these crucial mistakes on your legal ppc landing page? As a lawyer, you have to carefully sort through your information and present it in an effective way. A legal case outcome can dramatically change if poorly executed. Even with incriminating evidence and enlightening info, presentation is everything. The same is true for […]

by Sarah Rodriguez

Use These RLSA Best Practices Today

How good are your yo-y.., I mean, RLSA skills? If you haven’t heard of RLSA (Remarketing List For Search Ads) already or you’re just not sure how to use it, then let me help show you what it RLSA is, what the benefits are from it, and how to set it up. We’re going to […]

by Blake Larson

Make Your Landing Pages Do These 3 Things

Extra Extra! Here are some ways to get your headlines to kick some serious butt! What comes to mind when you think of great landing page headlines? For me, I recall that old segment Jay Leno used to do on the Tonight Show, where one-by-one, he’d show the camera a stack of newspaper article headlines carefully […]

by Becky Lindstone

7 Post Conversion Marketing Tactics You Need To Try

You got them to do something! Hooray! But what if you could do more? By show of hands how many of you are guilty of just dumping your new customer, the one you just spent anywhere from $1 to $1000 to get, onto a poorly designed, barely grateful Thank You page? I hope none of […]

by Stirling Ruuth

6 Clever Ways To Use Flexible Bid Strategies

Bend or twist, these flexible bid strategies can help reach your PPC goals, fast! Flexible bid strategies automatically set bids to optimize your performance goals across specific campaigns, ad groups, and keywords. This puts Google in the driver seat over your PPC bid management (which can be a good and bad thing). Flexible bid strategies […]

by Brandt Whiting

Did You Know Those Testimonials Are Hurting Your Conversion Rates?

Could your landing page testimonials be what’s holding you back? Does your landing page have trust issues? Maybe your offer sounds too good to be true (“eat this genetically-engineered mutant strawberry and never forget anything ever again!”) or you have a brand new e-commerce product that needs some customer reviews. Whatever the service or focus […]

by Andrew Maliwauki

Why You Shouldn’t Use Dynamic Landing Pages For PPC

It seems like dynamic landing pages are all the rage in the conversion rate optimization field nowadays. So wait, am I really recommending that you not use them!? Well, you’ll have to read this post to understand where I’m coming from, but first I want to make sure you know exactly what dynamic landing pages are, […]

by Andrew Warren

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