On the Blog

How PPC Advertising is Like Building a Car

I am currently in the process of restoring a 1963 Volkswagen Beetle, so I thought it would be useful to compare building a car to building a great pay per click campaign. When building a car, you start with raw elements and refine them into formed parts. Our office in Provo, Utah is not very […]

by Stirling Ruuth

How to Lose a Client in 10 Days

An expert analysis on exactly what not to do I’ve been here at Disruptive Advertising since its humble beginnings. There have been a lot of triumphs and Instagrammable moments, but there have also been some bitter and harsh mistakes. Every growing company has its mishaps, and we’re lucky that we’ve got a great team that […]

by Allison Otting

Setting PPC Campaign Management Milestones

Aiming High, Staying On Target, and Other Archery Metaphors! Do you ever feel like a plastic bag? Drifting through the wind, wanting to start again? I’m gonna have to agree with my girl Katy Perry here for a second. Sometimes it’s hard to not feel this way. Especially when you’re working in an AdWords account that needs […]

by Megan Fields

Beyond PPC Account Management: Becoming a PPC Strategist

Why you need a Strategist, with a capital S. At Disruptive Advertising, we don’t want to manage your pay per click accounts. In fact, PPC account management is overrated. That doesn’t sound like a great sales pitch, does it? Let me explain. PPC platforms like AdWords, Bing Ads, Facebook, etc are complicated. For most companies using […]

by Casey Walrath

Standard vs Accelerated Ad Delivery in Adwords

When to slow it down…and when to punch it. When you have a Google AdWords campaign with “All Features” enabled, you have a choice of how your ads are delivered, Standard and Accelerated, which determine how often your ad is shown and how quickly your budget is used. The standard delivery method, which is the […]

by Jenny Hatch

How to Build an Effective Mobile Landing Page in 5 Steps

We love flip phones, but smartphones are probably here to stay, so… Mobile users have increased dramatically over the last few years. More and more people are searching, browsing, and buying exclusively on mobile devices. Despite this spike in mobile usage, many landing pages are still not being optimized for mobile use. Sometimes converting a […]

by Sarah Rodriguez

Why I Work at Disruptive Advertising

An Insider’s Account of Literally the Coolest Company Ever. Let’s go back in time just over a year ago when I was traveling the world with a friend of mine. I believe I was pulling a mosquito net over my bed just outside of Kruger National Park in South Africa when I opened up an email […]

by Brandt Whiting

4 Things That Will Make You A More Successful Marketer in 2015

Step 1: Read this post I was recently asked, “If you could speak with Evan 2013, what would you tell him are the most important areas he needs to explore in order to grow into Evan 2015?” My internal conversation between me in 2015 and 2013 went a little something like this: “Evan, grow up. You’re […]

by Evan Reyne

Twitter Advertising Best Practices: 5 Things You Should Avoid

Tweet your way to fame and fortune, or at least a positive ROI You’ve probably tried your hand in AdWords, Bing and maybe even dabbled in Facebook advertising. All are great platforms and I’d suggest using them depending on your business, budget, and marketing needs. But what about Twitter advertising? Are you missing out on […]

by John Thuet

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