On the Blog

5 Things You Should Know About Google Shopping Campaigns

Is your shopping cart greased up for speed? If you or one of your clients is an ecommerce shop and you’re using AdWords to promote your business (I hope you are), then you should definitely be using Google Shopping Campaigns. If you don’t know what Google shopping campaigns look like, type in any tangible good […]

by Andrew Warren

Advertising Is Changing – Are You Staying Up To Speed?

Is your advertising as old as a cuckoo clock? Dylan said it best when he sang, “The Times They are a-Changin’”. The narrative at the time was about racism, poverty and social change. Every so often a generation reflects on where they historically stand and on important social issues. Hopefully, someone is there to capture the […]

by Preston Andrew

5 Essential Elements of Landing Page Design You Need To Be Using

Want to turn your landing page idea into a bright one? Remember these 5 things… When it comes to landing page design, you may not always know where to start, especially if the page is centered around a product or industry that you’re not very familiar with. By knowing and understanding the basic elements and […]

by Andrew Maliwauki

6 Easy Tips To Become AdWords Certified

Oh the places you’ll go with your new AdWords cap! So you decided to, are being forced to, or contemplating taking the necessary steps to become AdWords certified. Kudos to you. It’s not the easiest feat in the world. The internet is full of great study sources for the AdWords tests. Use them well, and passing […]

by Jenny Hatch

The Secret Sweetness to the AdWords Attribution Model

Trick or treat. Either you know what’s causing conversions or you don’t. The AdWords attribution model within PPC as a whole is a hot topic nowadays. The reason why attribution modeling is so key for today’s marketer, is that it shows a more complete picture of what causes your conversions. To date, many of us […]

by Allison Otting

7 Marketing Tactics to Avoid and Why

You have so many marketing tools available, but which ones should you avoid? There’s a shift happening in online marketing these days, maybe you’ve noticed. There are distinct differences in the effectiveness of two very different marketing methods. So why waste your time with one that isn’t as effective? I’m talking about interruptive vs. intent based marketing. […]

by Preston Andrew

Should You Use a Landing Page Redesign, or Iteration?

Rebuild from scratch or make small tweaks? This will tell you! There are a lot of rules in the world of split-testing. Conversion rate optimization is a practice that is sometimes filled with contradictory data and things that have a million exceptions. There are a few best practices that we can rely on, though. We’re […]

by Allison Otting

5 Reasons to Use Dynamic Keyword Insertion for Your Ads

Get more clicks with these fancy tricks! Dynamic Keyword Insertion. What the heck does that even mean? I’ll bet your face is looking a little bit like this right now: If this was your reaction, don’t worry. You’re not alone! That’s exactly how I felt when I first heard the term. But really, it’s quite […]

by Megan Fields

The Reasons Why You Should Use Ad Group Negatives

Put a stop to your internal competition with ad group negatives. By now you you have most likely seen the lists of 75 negative keywords you should add to every campaign. You know, to weed out showing up for irrelevant searches. If you haven’t seen them, you should probably take a thirty second break to […]

by Jenny Hatch

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