On the Blog

Should You Use a Landing Page Redesign, or Iteration?

Rebuild from scratch or make small tweaks? This will tell you! There are a lot of rules in the world of split-testing. Conversion rate optimization is a practice that is sometimes filled with contradictory data and things that have a million exceptions. There are a few best practices that we can rely on, though. We’re […]

by Allison Otting

5 Reasons to Use Dynamic Keyword Insertion for Your Ads

Get more clicks with these fancy tricks! Dynamic Keyword Insertion. What the heck does that even mean? I’ll bet your face is looking a little bit like this right now: If this was your reaction, don’t worry. You’re not alone! That’s exactly how I felt when I first heard the term. But really, it’s quite […]

by Megan Fields

The Reasons Why You Should Use Ad Group Negatives

Put a stop to your internal competition with ad group negatives. By now you you have most likely seen the lists of 75 negative keywords you should add to every campaign. You know, to weed out showing up for irrelevant searches. If you haven’t seen them, you should probably take a thirty second break to […]

by Jenny Hatch

How to Create an AdWords Campaign Built for Success

Building things is a lot easier when you know what to do! Who doesn’t love creating new AdWords campaigns? If you don’t like it now, it will certainly be your favorite thing after you read this. Creating a new AdWords campaign no longer needs to take hours or days to get ready. I’ll show you how to build […]

by Blake Larson

Why You Should Optimize for Profit Instead of CPA, CPL, ROI, or ROAS

Mo money, mo problems? Not for the profit driven marketer. Let’s start with a quiz. Look at the following AdWords campaign results and consider which of the two advertisers is doing better: Is it advertiser A? What about advertiser B? At first glance, some would say advertiser A seems to be performing better because a […]

by Evan Reyne

The Do’s and Don’ts of Callout Extensions

Bring your campaigns out of the 20th century. Learn how callout extensions improve performance! Just as there are good ways to handle babies and not-so-good ways to handle babies, there are certain things you should make sure you do with Callout Extensions in AdWords and also a few things you should avoid. If you’re a little late to […]

by John Thuet

Why You Should Use The Keyword Opportunities Tool

New keyword opportunities are just within reach! Keyword research is something we all have to do within the world of Google AdWords. This can sometimes be very time consuming, dull, tedious (and whatever other sluggish word you can think of), sorta like when you’re looking for that song on YouTube, but all you find are live […]

by Brandt Whiting

3 Effective PPC Changes That Will Lift Your PPC Performance

Don’t let vampire keywords drain the life out of your PPC account! Effective PPC account management, like a lot of things, is really about intelligent time management. Whether you’re running your own company’s account or multiple accounts for an agency, there’s never enough time to accomplish everything you could possibly do to optimize an account. Because […]

by Casey Walrath

27 Sweet Ways to Get More Traffic from AdWords

What if you got candy instead of more traffic from AdWords? How sweet would that be?! Have you ever set a goal where you focus so hard on the end result that you never really knew what to do in the first place? I’ve had the redundant goal of gaining more muscle by lifting weights with a number […]

by Johnathan Dane

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