On the Blog

6 Easy Tips To Become AdWords Certified

Oh the places you’ll go with your new AdWords cap! So you decided to, are being forced to, or contemplating taking the necessary steps to become AdWords certified. Kudos to you. It’s not the easiest feat in the world. The internet is full of great study sources for the AdWords tests. Use them well, and passing […]

by Jenny Hatch

The Secret Sweetness to the AdWords Attribution Model

Trick or treat. Either you know what’s causing conversions or you don’t. The AdWords attribution model within PPC as a whole is a hot topic nowadays. The reason why attribution modeling is so key for today’s marketer, is that it shows a more complete picture of what causes your conversions. To date, many of us […]

by Allison Otting

7 Marketing Tactics to Avoid and Why

You have so many marketing tools available, but which ones should you avoid? There’s a shift happening in online marketing these days, maybe you’ve noticed. There are distinct differences in the effectiveness of two very different marketing methods. So why waste your time with one that isn’t as effective? I’m talking about interruptive vs. intent based marketing. […]

by Preston Andrew

Should You Use a Landing Page Redesign, or Iteration?

Rebuild from scratch or make small tweaks? This will tell you! There are a lot of rules in the world of split-testing. Conversion rate optimization is a practice that is sometimes filled with contradictory data and things that have a million exceptions. There are a few best practices that we can rely on, though. We’re […]

by Allison Otting

5 Reasons to Use Dynamic Keyword Insertion for Your Ads

Get more clicks with these fancy tricks! Dynamic Keyword Insertion. What the heck does that even mean? I’ll bet your face is looking a little bit like this right now: If this was your reaction, don’t worry. You’re not alone! That’s exactly how I felt when I first heard the term. But really, it’s quite […]

by Megan Fields

The Reasons Why You Should Use Ad Group Negatives

Put a stop to your internal competition with ad group negatives. By now you you have most likely seen the lists of 75 negative keywords you should add to every campaign. You know, to weed out showing up for irrelevant searches. If you haven’t seen them, you should probably take a thirty second break to […]

by Jenny Hatch

How to Create an AdWords Campaign Built for Success

Building things is a lot easier when you know what to do! Who doesn’t love creating new AdWords campaigns? If you don’t like it now, it will certainly be your favorite thing after you read this. Creating a new AdWords campaign no longer needs to take hours or days to get ready. I’ll show you how to build […]

by Blake Larson

Why You Should Optimize for Profit Instead of CPA, CPL, ROI, or ROAS

Mo money, mo problems? Not for the profit driven marketer. Let’s start with a quiz. Look at the following AdWords campaign results and consider which of the two advertisers is doing better: Is it advertiser A? What about advertiser B? At first glance, some would say advertiser A seems to be performing better because a […]

by Evan Reyne

The Do’s and Don’ts of Callout Extensions

Bring your campaigns out of the 20th century. Learn how callout extensions improve performance! Just as there are good ways to handle babies and not-so-good ways to handle babies, there are certain things you should make sure you do with Callout Extensions in AdWords and also a few things you should avoid. If you’re a little late to […]

by John Thuet

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