On the Blog

5 PPC Marketing Lessons From Willy Wonka

You too can dance your way out of poverty with some PPC marketing. Willy Wonka and the Chocolate Factory was the original Hunger Games. Kids were stretched out with taffy machines, dropped down chutes into furnaces, and turned into blueberries. At one point Charlie and his grandpa are almost chopped up into little pieces by a […]

by Allison Otting

Google PLA Campaigns See The End of The Road

Featured Image Source Google PLA campaigns are due to ride off into the sunset at the end of August according to Google. Before you start singing Boyz II Men “It’s So Hard To Say Goodbye” just wait a second. This is a good thing and setting up the new Google Shopping campaign type is really […]

by Stirling Ruuth

3 Things That Can SHUT DOWN Your PPC Campaign

Shh. Can you hear the sirens? (image source) We spend a lot of time telling you about these “crimes” that you’re committing on your landing pages and AdWords accounts, but the worst that’s going to usually happen is you waste ad-spend or you have a terrible conversion rate. What if your mistake got your campaigns shut […]

by Allison Otting

Best PPC Practices For Service Related Industries

If you’re running PPC ads in the service industry (plumbers, locksmith, home security) then you know how competitive it can be. Allow me to give you some quick tips to help you improve the overall performance of the campaigns. Give it a Local Touch This can take some restructuring of your campaigns, but it’s a […]

by Blake Larson

Three Important “C-Rate” Metrics

(Image Source) One of my favorite things about working in pay-per-click advertising is the metrics. No, seriously! As nerdy as that sounds, I love being able to look at the hard numbers to see how we’re doing and where we can improve. By analyzing various rate metrics, we can evaluate how we’re doing over time, […]

by Becky Lindstone

Boomers – 4 Stats That Will Have You Reconsidering Paid Search

It Might Be Time To Revisit (Or Visit) Paid Search Remember the days when you couldn’t skip a T.V. commercial? Better yet, remember when you listened to the radio specifically for the commercials? There was no other way to get critical information on how to use that secret decoder ring! Times are moving fast and interruptive forms of […]

by Preston Andrew

Something Doesn’t Add Up….Ineligible Clicks in AdWords

Calculating important metrics might seem a little off, but don’t panic. (image source) How is it that simple math doesn’t always work when calculating conversion rate or cost per conversions in AdWords? In order to calculate the click conversion rate, you would divide the converted clicks column by the number of eligible clicks (which isn’t […]

by Stephanie Christensen

Get That Junk Out Of Your (Landing Page’s) Trunk

The Black Eyed Peas said it best: “What you gon’ do with all that junk? All that junk inside that trunk?” While I don’t have the evidence on me to back it up, I’m pretty sure (97%) that they were talking about some glaring problems with your landing pages. There are many things that can […]

by Andrew Maliwauki

We’ve Made It To The Top – 97th Floor

I’ve had a lot of respect for SEO/Content Marketing company 97th Floor long before having a personal relationship with them. In Utah, there isn’t a shortage of SEO firms. With that competition comes all sorts of reputation issues, the occasional poaching of employees and everyone having their own critical opinions. Amongst the whirlwind of chatter […]

by Preston Andrew

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