On the Blog

Boomers – 4 Stats That Will Have You Reconsidering Paid Search

It Might Be Time To Revisit (Or Visit) Paid Search Remember the days when you couldn’t skip a T.V. commercial? Better yet, remember when you listened to the radio specifically for the commercials? There was no other way to get critical information on how to use that secret decoder ring! Times are moving fast and interruptive forms of […]

by Preston Andrew

Something Doesn’t Add Up….Ineligible Clicks in AdWords

Calculating important metrics might seem a little off, but don’t panic. (image source) How is it that simple math doesn’t always work when calculating conversion rate or cost per conversions in AdWords? In order to calculate the click conversion rate, you would divide the converted clicks column by the number of eligible clicks (which isn’t […]

by Stephanie Christensen

Get That Junk Out Of Your (Landing Page’s) Trunk

The Black Eyed Peas said it best: “What you gon’ do with all that junk? All that junk inside that trunk?” While I don’t have the evidence on me to back it up, I’m pretty sure (97%) that they were talking about some glaring problems with your landing pages. There are many things that can […]

by Andrew Maliwauki

We’ve Made It To The Top – 97th Floor

I’ve had a lot of respect for SEO/Content Marketing company 97th Floor long before having a personal relationship with them. In Utah, there isn’t a shortage of SEO firms. With that competition comes all sorts of reputation issues, the occasional poaching of employees and everyone having their own critical opinions. Amongst the whirlwind of chatter […]

by Preston Andrew

3 Quick Tips to Get Your Banner Ad Clicked (With Examples)

This picture is brought to you by the letter T, for Terror. (image source) I will admit, I wasn’t always a banner ad, girl. I spread the gospel of Adblock far and wide amongst my friend and clueless parents alike. Why would I want something interrupting the article I was reading or plastered all over the […]

by Allison Otting

State of the PPC Union: July 2014 (Dynamic Sitelinks and More)

By no stretch of the imagination could anyone ever label me a genius. I’m really not that smart. In fact, I’ve done a lot of really dumb things my life so far. In high school I was voted most likely to do this: [image_with_animation animation=”Fade In” image_url=”https://wp.disruptiveadvertising.com/wp-content/uploads/2014/07/burn-yoself.gif” delay=””] [/image_with_animation] (image source) Luckily, because of the good […]

by Andrew Warren

A 7 Step Guide to Creating an Awesome Landing Page

(Image Source) My job requires me to create A LOT of landing pages. Sounds fun, right? Right! Maybe you haven’t had as much fun with your own landing pages, or maybe you are a beginner just looking for somewhere to start. Well look no further! Using my own experiences, I have put together this easy […]

by Sarah Rodriguez

3 Reasons Why A/B Testing is a Must for Conversion Rate Optimization

The most interesting man in the world A/B tests…(image source) A/B testing is your friend. Companies have products and services. People need products and services. Companies need money to survive. People have money. I love fresh banana and chocolate protein milk shakes. Five of these things I just mentioned go very well together…but man I love bananas! […]

by John Thuet

You Did What? Common PPC Mistakes

(image source) No matter how many times a result has been tested, questioned, and tested again, someone will eventually come in all hyped on a “great new idea” of a test they can perform in their PPC strategy. After weeks of performing a test already tested, the answer is the same; though that test can […]

by Evan Reyne

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