On the Blog

Bizarre Ways You Can Increase Your Click Through Rate

We as digital marketers often times find that our ads just run a stale course to flatlining and eventual death. We split test ads until we get statistical validity, but sometimes it never comes or it takes a really long time to see any difference between the two ads you are testing. What do you […]

by Stirling Ruuth

8 Must Use Social Proof Tactics

Teaser Alert! Get excited, yes it’s okay. You love cookies and we are about to give you a delicious one. You are going to be served a whole plate of pocial proof knowledge. If your eyes pop out of your head we won’t judge you. By now you’re probably familiar with the concept of social proof or otherwise termed influence […]

by Preston Andrew

Get that Click Through Rate….Go Get It!

Get in there…go get it! What if 75% of your ads could have a higher click through rate? Now that probably is unlikely, however let’s go over some tips that can improve your click through rate today! What is window shopping? Picture you are walking into your local mall and every store front looks exactly […]

by Stephanie Christensen

3 Simple PPC Account Manager Practices to Make Clients Happy

Some love it and some dread it. For many it comes naturally and for others it feels awkwardly forced. But for almost all of those fulfilling work on their clients PPC accounts, they also are the one speaking directly with the client. In this blog post, I hope to give you some extra help and […]

by Blake Larson

Let’s Get Certified, AdWords Certified!

Let’s. Get. Certified… Certified! (image source) There’s a lot to know about pay-per-click advertising online, and for those that are new to the industry, it can be a little daunting. Yet, we find ourselves in a digital world where not getting your business online can prove costly. Luckily, Google has given us AdWords, a powerful marketing tool that […]

by Becky Lindstone

How to Convince Your Boss That You Need a Landing Page

Imagine that you’re going to party. It’s being thrown by someone you know from work, so you figure that you’ll make an appearance and then head back home. Unfortunately, you seem to have gotten the wrong information and when you knock on the door, you’re about 30 minutes early. Your co-worker says, “Oh! You’re early. […]

by Allison Otting

4 AdWords Do’s & Don’ts to be Awesome!

Want to improve your AdWords campaigns? Try these 4 tips. 1 – Test, Test, and Test Again Test everything from keyword bids, to landing pages, to beneficial calls to action. Test and measure. The information that you can derive from testing activities is priceless in that you can learn a lot about user behaviors on landing […]

by Stirling Ruuth

Three PPC Tips For Beginners

Every day it seems another advertising agency is sprouting and trying to get picked for their piece of the PPC pie. More and more individuals are joining the ranks and advertising online. I remember when I was one of those individuals, new to the industry without much of a clue. Looking back, there are a few things […]

by Evan Reyne

Why ROI Focused PPC Management Is Important

I hope you enjoyed the slide deck as much as I enjoyed putting it together. We all have the same amount of time to work with to be successful in our careers, relationships, and life. Those that truly accomplish great things learn how to focus their time on their Wildly Important Goals (WIGS – acronym […]

by Jacob Baadsgaard

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