On the Blog

We’ve Made It To The Top – 97th Floor

I’ve had a lot of respect for SEO/Content Marketing company 97th Floor long before having a personal relationship with them. In Utah, there isn’t a shortage of SEO firms. With that competition comes all sorts of reputation issues, the occasional poaching of employees and everyone having their own critical opinions. Amongst the whirlwind of chatter […]

by Preston Andrew

3 Quick Tips to Get Your Banner Ad Clicked (With Examples)

This picture is brought to you by the letter T, for Terror. (image source) I will admit, I wasn’t always a banner ad, girl. I spread the gospel of Adblock far and wide amongst my friend and clueless parents alike. Why would I want something interrupting the article I was reading or plastered all over the […]

by Allison Otting

State of the PPC Union: July 2014 (Dynamic Sitelinks and More)

By no stretch of the imagination could anyone ever label me a genius. I’m really not that smart. In fact, I’ve done a lot of really dumb things my life so far. In high school I was voted most likely to do this: [image_with_animation animation=”Fade In” image_url=”https://wp.disruptiveadvertising.com/wp-content/uploads/2014/07/burn-yoself.gif” delay=””] [/image_with_animation] (image source) Luckily, because of the good […]

by Andrew Warren

A 7 Step Guide to Creating an Awesome Landing Page

(Image Source) My job requires me to create A LOT of landing pages. Sounds fun, right? Right! Maybe you haven’t had as much fun with your own landing pages, or maybe you are a beginner just looking for somewhere to start. Well look no further! Using my own experiences, I have put together this easy […]

by Sarah Rodriguez

3 Reasons Why A/B Testing is a Must for Conversion Rate Optimization

The most interesting man in the world A/B tests…(image source) A/B testing is your friend. Companies have products and services. People need products and services. Companies need money to survive. People have money. I love fresh banana and chocolate protein milk shakes. Five of these things I just mentioned go very well together…but man I love bananas! […]

by John Thuet

You Did What? Common PPC Mistakes

(image source) No matter how many times a result has been tested, questioned, and tested again, someone will eventually come in all hyped on a “great new idea” of a test they can perform in their PPC strategy. After weeks of performing a test already tested, the answer is the same; though that test can […]

by Evan Reyne

Yes to the Ware – 3 Ways to Improve Efficiency

We all waste time during the work day, some of that is by human nature and other times by deficiency in processes. At Disruptive Advertising we are always looking for ways to improve on both fronts. This is where YesWare comes into play, if you don’t know now ya know! We are happy to be the […]

by Preston Andrew

A Call-to-Action for Better CTAs

Do your customers know where to go? (image source) I’m super paranoid about running rampant through stranger’s houses. There are some people that will just walk into someone else’s home and just wander and open doors and snoop through closets and dressers (what is wrong with you?!). I just can’t do it to the point […]

by Allison Otting

Disruptive Advertising and Chief MO

Every so often you run into groups that you just know it was meant to be. That’s how we feel about our friends at Chief MO. Chief is a Marketing Strategy Firm based in American Fork, Utah. Their focus is the development of a marketing plan and pairing that plan with the right marketing subject […]

by Preston Andrew

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