On the Blog

The Do’s and Don’ts of Callout Extensions

Bring your campaigns out of the 20th century. Learn how callout extensions improve performance! Just as there are good ways to handle babies and not-so-good ways to handle babies, there are certain things you should make sure you do with Callout Extensions in AdWords and also a few things you should avoid. If you’re a little late to […]

by John Thuet

Why You Should Use The Keyword Opportunities Tool

New keyword opportunities are just within reach! Keyword research is something we all have to do within the world of Google AdWords. This can sometimes be very time consuming, dull, tedious (and whatever other sluggish word you can think of), sorta like when you’re looking for that song on YouTube, but all you find are live […]

by Brandt Whiting

3 Effective PPC Changes That Will Lift Your PPC Performance

Don’t let vampire keywords drain the life out of your PPC account! Effective PPC account management, like a lot of things, is really about intelligent time management. Whether you’re running your own company’s account or multiple accounts for an agency, there’s never enough time to accomplish everything you could possibly do to optimize an account. Because […]

by Casey Walrath

27 Sweet Ways to Get More Traffic from AdWords

What if you got candy instead of more traffic from AdWords? How sweet would that be?! Have you ever set a goal where you focus so hard on the end result that you never really knew what to do in the first place? I’ve had the redundant goal of gaining more muscle by lifting weights with a number […]

by Johnathan Dane

5 PPC Marketing Lessons From Willy Wonka

You too can dance your way out of poverty with some PPC marketing. Willy Wonka and the Chocolate Factory was the original Hunger Games. Kids were stretched out with taffy machines, dropped down chutes into furnaces, and turned into blueberries. At one point Charlie and his grandpa are almost chopped up into little pieces by a […]

by Allison Otting

Google PLA Campaigns See The End of The Road

Featured Image Source Google PLA campaigns are due to ride off into the sunset at the end of August according to Google. Before you start singing Boyz II Men “It’s So Hard To Say Goodbye” just wait a second. This is a good thing and setting up the new Google Shopping campaign type is really […]

by Stirling Ruuth

3 Things That Can SHUT DOWN Your PPC Campaign

Shh. Can you hear the sirens? (image source) We spend a lot of time telling you about these “crimes” that you’re committing on your landing pages and AdWords accounts, but the worst that’s going to usually happen is you waste ad-spend or you have a terrible conversion rate. What if your mistake got your campaigns shut […]

by Allison Otting

Best PPC Practices For Service Related Industries

If you’re running PPC ads in the service industry (plumbers, locksmith, home security) then you know how competitive it can be. Allow me to give you some quick tips to help you improve the overall performance of the campaigns. Give it a Local Touch This can take some restructuring of your campaigns, but it’s a […]

by Blake Larson

Three Important “C-Rate” Metrics

(Image Source) One of my favorite things about working in pay-per-click advertising is the metrics. No, seriously! As nerdy as that sounds, I love being able to look at the hard numbers to see how we’re doing and where we can improve. By analyzing various rate metrics, we can evaluate how we’re doing over time, […]

by Becky Lindstone

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