On the Blog

Best PPC Practices For Service Related Industries

If you’re running PPC ads in the service industry (plumbers, locksmith, home security) then you know how competitive it can be. Allow me to give you some quick tips to help you improve the overall performance of the campaigns. Give it a Local Touch This can take some restructuring of your campaigns, but it’s a […]

by Blake Larson

Three Important “C-Rate” Metrics

(Image Source) One of my favorite things about working in pay-per-click advertising is the metrics. No, seriously! As nerdy as that sounds, I love being able to look at the hard numbers to see how we’re doing and where we can improve. By analyzing various rate metrics, we can evaluate how we’re doing over time, […]

by Becky Lindstone

Boomers – 4 Stats That Will Have You Reconsidering Paid Search

It Might Be Time To Revisit (Or Visit) Paid Search Remember the days when you couldn’t skip a T.V. commercial? Better yet, remember when you listened to the radio specifically for the commercials? There was no other way to get critical information on how to use that secret decoder ring! Times are moving fast and interruptive forms of […]

by Preston Andrew

Something Doesn’t Add Up….Ineligible Clicks in AdWords

Calculating important metrics might seem a little off, but don’t panic. (image source) How is it that simple math doesn’t always work when calculating conversion rate or cost per conversions in AdWords? In order to calculate the click conversion rate, you would divide the converted clicks column by the number of eligible clicks (which isn’t […]

by Stephanie Christensen

Get That Junk Out Of Your (Landing Page’s) Trunk

The Black Eyed Peas said it best: “What you gon’ do with all that junk? All that junk inside that trunk?” While I don’t have the evidence on me to back it up, I’m pretty sure (97%) that they were talking about some glaring problems with your landing pages. There are many things that can […]

by Andrew Maliwauki

We’ve Made It To The Top – 97th Floor

I’ve had a lot of respect for SEO/Content Marketing company 97th Floor long before having a personal relationship with them. In Utah, there isn’t a shortage of SEO firms. With that competition comes all sorts of reputation issues, the occasional poaching of employees and everyone having their own critical opinions. Amongst the whirlwind of chatter […]

by Preston Andrew

3 Quick Tips to Get Your Banner Ad Clicked (With Examples)

This picture is brought to you by the letter T, for Terror. (image source) I will admit, I wasn’t always a banner ad, girl. I spread the gospel of Adblock far and wide amongst my friend and clueless parents alike. Why would I want something interrupting the article I was reading or plastered all over the […]

by Allison Otting

State of the PPC Union: July 2014 (Dynamic Sitelinks and More)

By no stretch of the imagination could anyone ever label me a genius. I’m really not that smart. In fact, I’ve done a lot of really dumb things my life so far. In high school I was voted most likely to do this: [image_with_animation animation=”Fade In” image_url=”https://wp.disruptiveadvertising.com/wp-content/uploads/2014/07/burn-yoself.gif” delay=””] [/image_with_animation] (image source) Luckily, because of the good […]

by Andrew Warren

A 7 Step Guide to Creating an Awesome Landing Page

(Image Source) My job requires me to create A LOT of landing pages. Sounds fun, right? Right! Maybe you haven’t had as much fun with your own landing pages, or maybe you are a beginner just looking for somewhere to start. Well look no further! Using my own experiences, I have put together this easy […]

by Sarah Rodriguez

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