On the Blog

3 Steps to Help You Choose the Right Websites

Don’t make the mistake of putting your ad up on the wrong website (image source) Display ads created…check. Display campaign set up…check. Display Network Placements…you’re lost. How are you going to figure out what websites you’re going to use to get in front of your target audience? Here are 3 ways to discover the right […]

by John Thuet

How to Use Negative Keyword Lists Correctly

Whether you’ve been naughty or nice, it’s never to late to improve (image source) How to Use Negative Keyword Lists Correctly With the not so new feature of creating universal/generic keyword lists in Google AdWords, it makes adding these types of keywords quick and easy to add and apply to your account. Whether your site […]

by Stirling Ruuth

3 Steps to Fix A High CTR But Low Conversion Rate

Fact: This guy can’t fix your problem with a high CTR but low conversion rate…only you can. (image source) Your click-through rate (CTR) rocks. Well, at least you think it does. You see the numbers going up and your wallet getting thinner…but you aren’t converting. What’s up with that? Here are 3 steps to fix […]

by John Thuet

Become an Expert in Exact Match Keywords

If you’ve used Google AdWords or Microsoft Bing Ads, by now you’ve probably encountered the concept of keyword match types. In this post, I’ll explain a little more what you can do with one of these match types, and how to use them most effectively. There are four major keyword match types: broad match, broad […]

by Casey Walrath

Did You Choose the Wrong Ad Rotation Setting?

Don’t worry, success is just around the corner. (image source) Experts have issues. Even the best PPC know-it-alls will argue on which setting will help your ads perform better. If you want a topic that us ad nerds can’t seem to agree upon, bring up the subject of which Ad Rotation setting is better. Let’s […]

by John Thuet

4 Reasons You Have Low Click Through Rates

We’ll deal with low swoosh-through rates another day (image source) You’ve created a brand new, super-spiffy campaign to sell your amazing new widget, but after a few weeks you notice that people don’t seem to be clicking on your ads as often as you think they should. Your widget might be the best thing in the […]

by Casey Walrath

6 Killer PPC Branding Tactics Even Freddy Krueger Loves!

Don’t be scared. PPC is easier than you think. It kind of goes without saying that your brand can be your best asset. Below is a short but brutally effective list of pay-per-click (PPC) branding tactics you can use to build your brand no matter how small or enormous your business is. Bid On Your Own Brand […]

by Stirling Ruuth

New AdWords Shopping Campaigns, Now More Transparent

Your Google shopping experience just got that much more exciting (image source) Product listing ads (PLA) have always been a pain in the yoohoo. You had to link your Google Merchant Center account with your AdWords account and then spend a good amount of time in Excel to improve your product feed. Well, things just […]

by Johnathan Dane

AdWords Video Extensions: Why They’ll Rock Your World

Who says videos are only for YouTube? AdWords video extensions will rock your search ads (image source) One of the more exciting and new AdWords improvements is coming our way and they’re called AdWords video extensions. AdWords video extensions will allow you to add a YouTube video to your search ads that appear on Google.com, […]

by Johnathan Dane

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