On the Blog

Estimated Conversions: May the Data Be Ever in Your Favor

Logo from the Pratt Institute. It’s a new year, and I’m sure you are probably looking forward to the many shiny new resolutions that you’re going to not complete … but one thing us PPC Marketers are always excited about are any updates that Google AdWords will come out with. One such update that graced […]

by John Thuet

How to Use Shared Campaign Budget in AdWords

Why and How to use a “Shared Campaign” budget in AdWords You have a budget and you want to spread your budget to the campaigns that will yield the best conversions and ROI, but you may not know which campaign will perform the best. Using shared campaign budget in AdWords is ideal if you don’t […]

by Stephanie Christensen

The Secret Life of PPC Marketers

For this post, I thought I would take a quick break from marketing strategy and tactics to give a glimpse of what it is like to be a PPC Marketer. Dreaming Big We dream big, as ppc marketers. We are always pushing ideas to the limits and coming up with new creative ways to improve […]

by Stirling Ruuth

3 Steps to Help You Choose the Right Websites

Don’t make the mistake of putting your ad up on the wrong website (image source) Display ads created…check. Display campaign set up…check. Display Network Placements…you’re lost. How are you going to figure out what websites you’re going to use to get in front of your target audience? Here are 3 ways to discover the right […]

by John Thuet

How to Use Negative Keyword Lists Correctly

Whether you’ve been naughty or nice, it’s never to late to improve (image source) How to Use Negative Keyword Lists Correctly With the not so new feature of creating universal/generic keyword lists in Google AdWords, it makes adding these types of keywords quick and easy to add and apply to your account. Whether your site […]

by Stirling Ruuth

3 Steps to Fix A High CTR But Low Conversion Rate

Fact: This guy can’t fix your problem with a high CTR but low conversion rate…only you can. (image source) Your click-through rate (CTR) rocks. Well, at least you think it does. You see the numbers going up and your wallet getting thinner…but you aren’t converting. What’s up with that? Here are 3 steps to fix […]

by John Thuet

Become an Expert in Exact Match Keywords

If you’ve used Google AdWords or Microsoft Bing Ads, by now you’ve probably encountered the concept of keyword match types. In this post, I’ll explain a little more what you can do with one of these match types, and how to use them most effectively. There are four major keyword match types: broad match, broad […]

by Casey Walrath

Did You Choose the Wrong Ad Rotation Setting?

Don’t worry, success is just around the corner. (image source) Experts have issues. Even the best PPC know-it-alls will argue on which setting will help your ads perform better. If you want a topic that us ad nerds can’t seem to agree upon, bring up the subject of which Ad Rotation setting is better. Let’s […]

by John Thuet

4 Reasons You Have Low Click Through Rates

We’ll deal with low swoosh-through rates another day (image source) You’ve created a brand new, super-spiffy campaign to sell your amazing new widget, but after a few weeks you notice that people don’t seem to be clicking on your ads as often as you think they should. Your widget might be the best thing in the […]

by Casey Walrath

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