On the Blog

Why Create Ad Groups in AdWords? Here Are The Top 3 Reasons

Simon says create ad groups in AdWords. Wait…who is Simon? Get ahead of your online competition with relevant ad groups! Let’s examine the top 3 reasons you need to create ad groups in AdWords. 1) Quality Scores First, your ad group belongs in a relevant campaign. Take a strategic approach when naming your ad groups. […]

by Stephanie Christensen

What is A/B Testing? I’ll Tell Ya

A/B Testing isn’t quite as bloody, but it’s definitely a battle to the digital death. (image source) A/B Testing is exactly what it sounds like. You take item “A” and you test it against item “B.” You then gather the data, and you are able to tell who is the victor. In pay-per-click marketing we […]

by Allison Otting

How to Improve Ad Rank? We’ll Tell You How

Don’t go to the race without the right equipment. (image source) Improving your ad rank on AdWords can be a bit tedious. Sometimes it may feel like no matter how hard you work on your text ads, you just can’t reach that #1 spot within AdWords! Here are 3 things you can do to improve […]

by John Thuet

Our Client, Alpenglow Expeditions, Was Featured on Apple.com!

Due to a little luck, along with an Instagram photo taken 22,349 ft. up Mt. Everest, our client, Alpenglow Expeditions, got the chance to be featured on Apple.com! Adrian Ballinger and Emily Harrington of Alpenglow were chosen to show how iPads help them in each of their expeditions up Mt. Everest, Kilimanjaro, Cho Oyu, and […]

by John Thuet

3 ‘Hole’y Reasons You Should Be Using An Ad Preview Tool

Your PPC Life is about to get a ‘hole’ lot easier. (image source) Okay, that’s enough with the golf puns; I’ll get to the real reason we are here—to make your PPC life as easy as having a giant pin at the end of a tough par 5. Ad Preview Tools are one of those […]

by John Thuet

When to Increase Bids in One Simple Chart

Successfully managing bids is critical to pay-per-click success: While platforms like Google AdWords and Bing Ads have various ways to automate things for you, you’ll usually get the best results doing it yourself–as long as you do it right. But, it’s not always easy to know when to increase bids, when to decrease them, and […]

by Casey Walrath

6 Ways to Improve Landing Page Trust

Don’t be a sleeze, be real. (image source) Imagine you’ve just spent the afternoon at the beach. You walk back to your car, and there is a man in tattered clothes wearing a paper bag on his head like a hat–wait, what is he doing? He just gave you a parking ticket for 200 dollars! Are […]

by Allison Otting

3 Ways Conversion Funnels Improve PPC

A leaky funnel could get messy. Watching your hard earned leads fall out of your conversion funnel before the sale can be a bit like using a noodle strainer to put oil in your car—nobody likes throwing money away. When I have a multi-step process to a conversion/sale with my clients, I like to use […]

by John Thuet

How Do I Improve Ad Relevance?

By now you’ve probably noticed that the internet has ads. Lots of ads, in fact. Maybe you’ve got a great product or service and would like to do some advertising yourself. But in this sea of ads, ads, and more ads, how can you make yours stand out, particularly in the realm of pay-per-click marketing? […]

by Casey Walrath

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