On the Blog

3 ‘Hole’y Reasons You Should Be Using An Ad Preview Tool

Your PPC Life is about to get a ‘hole’ lot easier. (image source) Okay, that’s enough with the golf puns; I’ll get to the real reason we are here—to make your PPC life as easy as having a giant pin at the end of a tough par 5. Ad Preview Tools are one of those […]

by John Thuet

When to Increase Bids in One Simple Chart

Successfully managing bids is critical to pay-per-click success: While platforms like Google AdWords and Bing Ads have various ways to automate things for you, you’ll usually get the best results doing it yourself–as long as you do it right. But, it’s not always easy to know when to increase bids, when to decrease them, and […]

by Casey Walrath

6 Ways to Improve Landing Page Trust

Don’t be a sleeze, be real. (image source) Imagine you’ve just spent the afternoon at the beach. You walk back to your car, and there is a man in tattered clothes wearing a paper bag on his head like a hat–wait, what is he doing? He just gave you a parking ticket for 200 dollars! Are […]

by Allison Otting

3 Ways Conversion Funnels Improve PPC

A leaky funnel could get messy. Watching your hard earned leads fall out of your conversion funnel before the sale can be a bit like using a noodle strainer to put oil in your car—nobody likes throwing money away. When I have a multi-step process to a conversion/sale with my clients, I like to use […]

by John Thuet

How Do I Improve Ad Relevance?

By now you’ve probably noticed that the internet has ads. Lots of ads, in fact. Maybe you’ve got a great product or service and would like to do some advertising yourself. But in this sea of ads, ads, and more ads, how can you make yours stand out, particularly in the realm of pay-per-click marketing? […]

by Casey Walrath

5 Ways to Improve Your Landing Page Today

So you’ve got your brand new landing page and you’re pretty stoked. It’s your baby, so you’re pretty bummed when it’s not doing all that great. But, conversions are low and when you asked for help, your pretentious designer friend only muttered about typography while adjusting his fashion scarf. How can you improve your landing […]

by Allison Otting

Estimated Conversions: May the Data Be Ever in Your Favor

Logo from the Pratt Institute. It’s a new year, and I’m sure you are probably looking forward to the many shiny new resolutions that you’re going to not complete … but one thing us PPC Marketers are always excited about are any updates that Google AdWords will come out with. One such update that graced […]

by John Thuet

How to Use Shared Campaign Budget in AdWords

Why and How to use a “Shared Campaign” budget in AdWords You have a budget and you want to spread your budget to the campaigns that will yield the best conversions and ROI, but you may not know which campaign will perform the best. Using shared campaign budget in AdWords is ideal if you don’t […]

by Stephanie Christensen

The Secret Life of PPC Marketers

For this post, I thought I would take a quick break from marketing strategy and tactics to give a glimpse of what it is like to be a PPC Marketer. Dreaming Big We dream big, as ppc marketers. We are always pushing ideas to the limits and coming up with new creative ways to improve […]

by Stirling Ruuth

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