On the Blog

3 Ways Conversion Funnels Improve PPC

A leaky funnel could get messy. Watching your hard earned leads fall out of your conversion funnel before the sale can be a bit like using a noodle strainer to put oil in your car—nobody likes throwing money away. When I have a multi-step process to a conversion/sale with my clients, I like to use […]

by John Thuet

How Do I Improve Ad Relevance?

By now you’ve probably noticed that the internet has ads. Lots of ads, in fact. Maybe you’ve got a great product or service and would like to do some advertising yourself. But in this sea of ads, ads, and more ads, how can you make yours stand out, particularly in the realm of pay-per-click marketing? […]

by Casey Walrath

5 Ways to Improve Your Landing Page Today

So you’ve got your brand new landing page and you’re pretty stoked. It’s your baby, so you’re pretty bummed when it’s not doing all that great. But, conversions are low and when you asked for help, your pretentious designer friend only muttered about typography while adjusting his fashion scarf. How can you improve your landing […]

by Allison Otting

Estimated Conversions: May the Data Be Ever in Your Favor

Logo from the Pratt Institute. It’s a new year, and I’m sure you are probably looking forward to the many shiny new resolutions that you’re going to not complete … but one thing us PPC Marketers are always excited about are any updates that Google AdWords will come out with. One such update that graced […]

by John Thuet

How to Use Shared Campaign Budget in AdWords

Why and How to use a “Shared Campaign” budget in AdWords You have a budget and you want to spread your budget to the campaigns that will yield the best conversions and ROI, but you may not know which campaign will perform the best. Using shared campaign budget in AdWords is ideal if you don’t […]

by Stephanie Christensen

The Secret Life of PPC Marketers

For this post, I thought I would take a quick break from marketing strategy and tactics to give a glimpse of what it is like to be a PPC Marketer. Dreaming Big We dream big, as ppc marketers. We are always pushing ideas to the limits and coming up with new creative ways to improve […]

by Stirling Ruuth

3 Steps to Help You Choose the Right Websites

Don’t make the mistake of putting your ad up on the wrong website (image source) Display ads created…check. Display campaign set up…check. Display Network Placements…you’re lost. How are you going to figure out what websites you’re going to use to get in front of your target audience? Here are 3 ways to discover the right […]

by John Thuet

How to Use Negative Keyword Lists Correctly

Whether you’ve been naughty or nice, it’s never to late to improve (image source) How to Use Negative Keyword Lists Correctly With the not so new feature of creating universal/generic keyword lists in Google AdWords, it makes adding these types of keywords quick and easy to add and apply to your account. Whether your site […]

by Stirling Ruuth

3 Steps to Fix A High CTR But Low Conversion Rate

Fact: This guy can’t fix your problem with a high CTR but low conversion rate…only you can. (image source) Your click-through rate (CTR) rocks. Well, at least you think it does. You see the numbers going up and your wallet getting thinner…but you aren’t converting. What’s up with that? Here are 3 steps to fix […]

by John Thuet

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