On the Blog

What is a Google Quality Score? Get Your Head Out of the Sand and Pay Attention

Get your head out of the sand and learn how the Google Quality Score can help you succeed. (image source) Google AdWords claims they just want to show the most relevant material to the people who will see your ads. I think we can all agree that we want the same thing for our potential […]

by John Thuet

Why is AdWords Not Showing Ads? 4 Simple Ways to Find Out

Pictured: Not an effective ad (Image Source) One of the the more frustrating experiences in pay per click marketing is when you’ve spent hours researching keywords, creating campaigns, writing ads, and fine tuning everything, only to find that after taking everything live and waiting for the responses to roll in nothing seems to happen. In fact, […]

by Casey Walrath

Features vs Benefits: A Cartoon Case Study

One of the biggest things that online marketers will tell you to pay attention to is features vs benefits. We’re told to always use benefits over features, but what is the actual difference? Instead of throwing out some definitions, we’re going to explain this Popeye style. Yes, Popeye the sailor man! Let’s establish the “features” […]

by Allison Otting

Why Create Ad Groups in AdWords? Here Are The Top 3 Reasons

Simon says create ad groups in AdWords. Wait…who is Simon? Get ahead of your online competition with relevant ad groups! Let’s examine the top 3 reasons you need to create ad groups in AdWords. 1) Quality Scores First, your ad group belongs in a relevant campaign. Take a strategic approach when naming your ad groups. […]

by Stephanie Christensen

What is A/B Testing? I’ll Tell Ya

A/B Testing isn’t quite as bloody, but it’s definitely a battle to the digital death. (image source) A/B Testing is exactly what it sounds like. You take item “A” and you test it against item “B.” You then gather the data, and you are able to tell who is the victor. In pay-per-click marketing we […]

by Allison Otting

How to Improve Ad Rank? We’ll Tell You How

Don’t go to the race without the right equipment. (image source) Improving your ad rank on AdWords can be a bit tedious. Sometimes it may feel like no matter how hard you work on your text ads, you just can’t reach that #1 spot within AdWords! Here are 3 things you can do to improve […]

by John Thuet

Our Client, Alpenglow Expeditions, Was Featured on Apple.com!

Due to a little luck, along with an Instagram photo taken 22,349 ft. up Mt. Everest, our client, Alpenglow Expeditions, got the chance to be featured on Apple.com! Adrian Ballinger and Emily Harrington of Alpenglow were chosen to show how iPads help them in each of their expeditions up Mt. Everest, Kilimanjaro, Cho Oyu, and […]

by John Thuet

3 ‘Hole’y Reasons You Should Be Using An Ad Preview Tool

Your PPC Life is about to get a ‘hole’ lot easier. (image source) Okay, that’s enough with the golf puns; I’ll get to the real reason we are here—to make your PPC life as easy as having a giant pin at the end of a tough par 5. Ad Preview Tools are one of those […]

by John Thuet

When to Increase Bids in One Simple Chart

Successfully managing bids is critical to pay-per-click success: While platforms like Google AdWords and Bing Ads have various ways to automate things for you, you’ll usually get the best results doing it yourself–as long as you do it right. But, it’s not always easy to know when to increase bids, when to decrease them, and […]

by Casey Walrath

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