On the Blog

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Industry Insights: August 2, 2023

Boomers are Watching TikTok… on Redbox? Hello, Friends! Welcome back to our weekly Industry Insights! We’ve got a fascinating mix of trends and quirky updates to keep you informed and entertained. So, sit back, relax, and let’s dive right in! Big-Picture: In these challenging economic times, it’s interesting to observe the “lipstick effect” in action. […]

by Jordan DeGraw

20 B2B Examples You Need to See

Last Updated: August 2023 You may see the term B2B or B2C from time to time. Those are acronyms used to categorize who businesses primarily sell to. B2C, or “business-to-consumer,” means a company that sells its products directly to consumers. When you purchase something from Amazon, for example, you are the consumer and either Amazon […]

by Joseph Jones

Industry Insights: July 26, 2023

“Please Prepare for (Soft) Landing” Hello, friends! Welcome back to our weekly Industry Insights blog post, where we dive into the latest happenings and trends shaping the economic and marketing landscapes. It’s always a pleasure to have you here, so let’s jump right in! Big-Picture: Let’s start with some good news! Inflation has finally cooled […]

by Jordan DeGraw

Industry Insights: July 19, 2023

Godzilla IRL Coming 2024…🦖 Hey there, readers! Welcome back to our weekly dose of industry insights. We’ve got some fascinating updates to share with you today, so let’s dive right in! Big-Picture: The latest labor market data reveals an interesting shift. After peaking during the pandemic, Americans have been holding onto their jobs, thanks to […]

by Jordan DeGraw

Industry Insights: July 12, 2023

Would You Share a Bed to Save on Rent? Hey there, Friends! Welcome back to our weekly Industry Insights, where we bring you the latest updates and fascinating tidbits from various sectors. Grab a seat in the sun, relax, and let’s dive right in! Big-Picture: The Supreme Court recently made a significant ruling against President […]

by Jordan DeGraw

Ace Black Friday/Cyber Monday with Early Preparation!

Hey there, savvy ecomm marketers! Are you ready to dive into the chaotic yet thrilling world of Black Friday and Cyber Monday? These shopping extravaganzas are like the Super Bowl for retailers, and the stakes are high. You need a well-thought-out strategy to conquer this retail frenzy and emerge as a winner. And guess what? […]

by Miranda Marsh

Industry Insights: July 6, 2023

It’s Time for a (Home) Makeover! Hey there, dear readers! Welcome back to our weekly Industry Insights, where we bring you the latest updates and intriguing news from various sectors. Sit back, relax, and let’s dive right in! Big-Picture: All eyes were on the Supreme Court this week as they ultimately ruled against President Biden’s […]

by Jordan DeGraw

Instagram Launching Reminder Ads, Brings Ads to Search

Advertisers, get excited because Instagram has recently rolled out some new and super helpful ad options that you will love! Buckle up and get ready to start engaging with your audience in new ways! On March 21st of this year (2023), IG launched “Reminder Ads” and ads in search results. In their announcement, they said: […]

by Joseph Jones

What is Disruptive Advertising?

Exploring Attention-Grabbing Marketing Strategies and Examples In today’s competitive marketplace, advertisers constantly strive to capture the attention of their target audience amidst a sea of information overload. It’s hard to break through the noise and capture the attention of consumers. One approach that has gained significant popularity is what is known as disruptive advertising (yep, […]

by Joseph Jones

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