On the Blog

All Stages of the Marketing Funnel | Understanding The Buyer Journey

If the marketing funnel looks more like a tornado to you, don’t worry! The marketing funnel can seem mysterious and overwhelming, but it’s really just a simple model for tracking the customer’s journey. We’ll help you understand what it is, how it works, and how to make the most of it as a tool for […]

by Joseph Jones

Get More Sales Online with These 3 Foundational Funnel Elements in Place

Everyone wants their campaigns to be impactful as possible so that you can get as many sales as possible. In order to do this, they get laser-focused on specific campaigns. They almost end up creating marketing silos that ultimately prove ineffective, because they fall into the trap of thinking a single great ad will be […]

by Ana Gotter

DISRUPTIVE HONORED AS BRONZE STEVIE® AWARD WINNER IN 2022 AMERICAN BUSINESS AWARDS®

We are honored to announce that Disruptive Advertising was named the winner of a Bronze Stevie® Award in the Company of the Year category in The 20th Annual American Business Awards®. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public […]

by Miranda Marsh

Make the Switch to Google Analytics 4

With the sunset announcement of Universal Analytics, many advertisers and marketers are looking for alternative solutions. Specifically, we’re going to talk about how to put Google Analytics 4 at the core of your measurement plan. Important Dates: What To Do Before June 30th, 2022 Whether you have implemented GA4 or not, we recommend double-checking that […]

by Brittani Hunsaker

What is Customer Lifecycle Marketing?

Lifecycle marketing is different from the buyer’s experience or conversion– it takes time, nurturing, and trust to turn customers into devoted brand advocates. We know it can be challenging to win over customers with the first impression of your brand. Luckily, there’s a strategy to attract and retain customers well beyond that initial purchase– lifecycle […]

by Miranda Marsh

Cost vs. Quality: What Matters Most in Digital Advertising

Digital advertising is a pay-to-play game, and there’s a huge push to find the best results at the best price. We all love a good deal, and the ability to generate a larger volume of leads at a low cost is insanely appealing. But sometimes low cost doesn’t automatically mean better. There can be a […]

by Ana Gotter

7 Real Estate Marketing Ideas To Get More Leads

Real estate is a field unlike any other. You’ve got a unique buyer’s journey, and the path to purchase may become more difficult with complicated factors like the customer’s ability to qualify for lending or a tough marketplace even if they’re actively trying to buy or sell. You’ve also got the fun perk that you […]

by Ana Gotter

The 3 Questions You Should Be Asking Your Digital Marketing Agency

So, you’re looking to hire a digital marketing agency for your marketing needs. Whether you’re trying to manage your workload better, improve your marketing results, or leave your current agency, you should ask many questions before making your decision. While performance-based questions are essential, there are three important questions you should be asking. Is your […]

by Miranda Marsh

Disruptive Advertising Announced as a 2022 National and Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site. Each year, […]

by Miranda Marsh

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