On the Blog

Make the Switch to Google Analytics 4

With the sunset announcement of Universal Analytics, many advertisers and marketers are looking for alternative solutions. Specifically, we’re going to talk about how to put Google Analytics 4 at the core of your measurement plan. Important Dates: What To Do Before June 30th, 2022 Whether you have implemented GA4 or not, we recommend double-checking that […]

by Brittani Hunsaker

What is Customer Lifecycle Marketing?

Lifecycle marketing is different from the buyer’s experience or conversion– it takes time, nurturing, and trust to turn customers into devoted brand advocates. We know it can be challenging to win over customers with the first impression of your brand. Luckily, there’s a strategy to attract and retain customers well beyond that initial purchase– lifecycle […]

by Miranda Marsh

Cost vs. Quality: What Matters Most in Digital Advertising

Digital advertising is a pay-to-play game, and there’s a huge push to find the best results at the best price. We all love a good deal, and the ability to generate a larger volume of leads at a low cost is insanely appealing. But sometimes low cost doesn’t automatically mean better. There can be a […]

by Ana Gotter

7 Real Estate Marketing Ideas To Get More Leads

Real estate is a field unlike any other. You’ve got a unique buyer’s journey, and the path to purchase may become more difficult with complicated factors like the customer’s ability to qualify for lending or a tough marketplace even if they’re actively trying to buy or sell. You’ve also got the fun perk that you […]

by Ana Gotter

The 3 Questions You Should Be Asking Your Digital Marketing Agency

So, you’re looking to hire a digital marketing agency for your marketing needs. Whether you’re trying to manage your workload better, improve your marketing results, or leave your current agency, you should ask many questions before making your decision. While performance-based questions are essential, there are three important questions you should be asking. Is your […]

by Miranda Marsh

Disruptive Advertising Announced as a 2022 National and Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site. Each year, […]

by Miranda Marsh

eCommerce Marketing: Strategies, Tips, and Tools

As more people rely on digital media to get their news and information, brands are taking advantage of this trend to get their names out to people. Where once TV, radio, and print media were considered the most effective way to increase brand recognition and drive sales, now social media is at the top of […]

by Miranda Marsh

Disruptive vs The Hiring Economy — Why We’re Going Against the Grain in Our Hiring Process

According to the U.S. Bureau of Labor Statistics, over 47 million Americans voluntarily quit their jobs in 2021 — an outstanding mass exit from the workforce now widely called the Great Resignation. In March 2022, over 4.5 million people quit their jobs, making it the highest monthly quits number on record. Job openings have outnumbered […]

by Miranda Marsh

Agency vs. In-House Marketing: What’s the Difference?

Every business needs marketing, even if you’re a single person LLC or a business offering in-demand services or products. Without marketing, people can’t find you. Even if they do, they won’t understand they should purchase from you. So there comes a time when businesses realize that they need to hire marketers. The question quickly becomes […]

by Ana Gotter

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