On the Blog

eCommerce Marketing: Strategies, Tips, and Tools

As more people rely on digital media to get their news and information, brands are taking advantage of this trend to get their names out to people. Where once TV, radio, and print media were considered the most effective way to increase brand recognition and drive sales, now social media is at the top of […]

by Miranda Marsh

Disruptive vs The Hiring Economy — Why We’re Going Against the Grain in Our Hiring Process

According to the U.S. Bureau of Labor Statistics, over 47 million Americans voluntarily quit their jobs in 2021 — an outstanding mass exit from the workforce now widely called the Great Resignation. In March 2022, over 4.5 million people quit their jobs, making it the highest monthly quits number on record. Job openings have outnumbered […]

by Miranda Marsh

Agency vs. In-House Marketing: What’s the Difference?

Every business needs marketing, even if you’re a single person LLC or a business offering in-demand services or products. Without marketing, people can’t find you. Even if they do, they won’t understand they should purchase from you. So there comes a time when businesses realize that they need to hire marketers. The question quickly becomes […]

by Ana Gotter

Why Email is NOT Dead…and What To Do About It

Have you been wondering if email marketing is still effective? Here’s what we know from our client work and testing – it is. These days, marketers focus on webinars, video campaigns, and other new opportunities to reach their customers. But your current marketing strategies shouldn’t pull you away from one of the oldest and most […]

by Miranda Marsh

Already Behind On Sales Goals: What You Can Do To Turn 2022 Around

There’s nothing quite as panic-inducing as looking at your sales goals and realizing that we’re nearly halfway through the year….and you’re not even close to being at the halfway mark to those sales goals. It can make your heart drop to your stomach, and it can be downright discouraging, especially since so many brands felt […]

by Ana Gotter

The Google Performance Max Case Study You Need to See

You may have heard of Google’s Performance Max campaigns. They’ve been out for a little while now, and they’re starting to get plenty of attention online. But do you know what they are and why they matter? Or what kind of results you can expect to get from them? As early beta testers, thanks to […]

by Ana Gotter

Are Your Marketing Systems Strong? How to Build a Multi-Touch Sales Funnel

No matter what industry you belong to, and really no matter when you’re reading this, now is the right time to evaluate your marketing systems to ensure that you’re set up for success. The right time, after all, is always now— and better late than never! This is particularly true, of course, for the home […]

by Ana Gotter

5 Marketing Tasks Home Services Businesses Should Take to Accelerate Growth

Plenty of businesses in the home services industry are about to enter their biggest potential growth season of the year. Whether your business offers home security and monitoring, home painting or renovations, or landscaping, now is the time when you want to be ready to take advantage of that massive potential. But that’s the question: […]

by Ana Gotter

YouTube Advertising: When and How To Use It

When To Start Integrating YouTube Advertising Into Your Marketing Strategy Is YouTube advertising the right choice for your company? There are a lot of things to consider about bringing YouTube into your marketing strategy, such as whether your target audience is even on the platform or whether you have the means to create video content […]

by Ana Gotter

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