On the Blog

How To Turn Prospects Into Customers With Full-Funnel Marketing

If you’re like most business leaders, you’re always interested in learning about new marketing strategies. Maybe you’ve already heard the buzz about full-funnel marketing, but you’re not quite sure how it works. Or maybe you’re wondering, “What is a marketing funnel?” Don’t worry — we have you covered. Keep reading for everything you need to […]

by Quinn Curtis

The Benefits of Adding SMS Marketing to Your Marketing Strategy

It is no secret that mobile phones are popular. No matter where you are, you will find people actively using their smartphones so it should come as no surprise then that marketers have been actively searching for ways to engage their customers while they are engaged on their phones. One of the strategies that have proven […]

by Quinn Curtis

Social Media Marketing: Definition, Strategies, and Trends

As a business owner, it seems like if you’re not sharing your business on social media, you’re doing your marketing wrong. Years ago, Facebook and Instagram marketing would be enough to get the awareness necessary to capture leads and move them through your sales funnel. While the list of social media platforms just keeps growing, […]

by Quinn Curtis

How Copywriting Can Affect the Effectiveness of Your Ads

Copywriting is one of the most important disciplines for any marketer, entrepreneur, and/or product manager. Whether you’re a small business owner or a marketing executive in a large company, understanding the basics of copywriting goes a long way in ensuring the success of your marketing strategies. A well-written copy could be just what you need […]

by Quinn Curtis

Organic vs. Paid Search: Which Is Best for You?

By Blake Larson Any business owner would do anything in exchange for the secret formula to drive more traffic to their site and increase sales. And while increasing efforts in the search engine department is a must to achieve these goals, building the right search strategy depends significantly on the type of business you’re promoting, […]

by Blake Larson

Why Every Business Needs a Clear Target Audience

By Saunder Schroeder In business, the ultimate purchasing decision is in the hands of the buyer. You can make as many efforts as you’d like to persuade someone to purchase your product or service. However, without meticulously crafted strategies that provide personalized experiences for your ideal customer, you’re unlikely to get far in the highly-competitive […]

by Saunder Schroeder

How Video Ads Aid Your Marketing Strategy

By Sarah Rodriguez We live in a digital era, which means people spend more time online now than ever before. Those who are still not taking advantage of what digital marketing brings to the table in terms of conversions and boosting revenue are certainly missing out. But in the ever-evolving universe of digital resources for […]

by Sarah Rodriguez

What Your Marketing Objectives Say About Your Business

By Amanda Hacking Setting up marketing objectives for your business is paramount since it allows you to plan your resources and measure your success against a checkpoint. Typically, marketing objectives feed into your organization’s overall strategic objectives. For most companies, these relate to remaining profitable and growing at a considerable pace. However, before you set […]

by Amanda Hacking

B2B: What Is a Marketing Plan? (+ 5 Marketing Plan Examples)

By Saunder Schroeder Chances are good that you have seen the initialism B2B before — you may have even read it in a sentence or two. However, the meaning of B2B may still escape you. Business-to-business (B2B) refers to a highly successful business model. B2B companies have some distinct advantages over those that sell to […]

by Saunder Schroeder

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