On the Blog

What Your Marketing Objectives Say About Your Business

By Amanda Hacking Setting up marketing objectives for your business is paramount since it allows you to plan your resources and measure your success against a checkpoint. Typically, marketing objectives feed into your organization’s overall strategic objectives. For most companies, these relate to remaining profitable and growing at a considerable pace. However, before you set […]

by Amanda Hacking

B2B: What Is a Marketing Plan? (+ 5 Marketing Plan Examples)

By Saunder Schroeder Chances are good that you have seen the initialism B2B before — you may have even read it in a sentence or two. However, the meaning of B2B may still escape you. Business-to-business (B2B) refers to a highly successful business model. B2B companies have some distinct advantages over those that sell to […]

by Saunder Schroeder

How to Create an Effective Conversion Path

By Jamison Peterson What Is a Conversion Path? The process through which various website visitors become leads is known as the conversion path. It involves a series of steps the user takes that facilitate the brand by increasing its sales. In simple words, if we were to know what conversion path was taken by a visitor, […]

by Crystal Clark

How To Create a Brand Positioning Strategy That Works

By Saunder Schroeder Much like any other person, you probably have your go-to brands. But the fact that they’re your all-time favorites is, in all likeliness, no coincidence. Successful brands know that products and services with certain qualities attract very specific consumer segments. That’s why, to draw in the type of customers they want, companies […]

by Saunder Schroeder

What is Brand Awareness and How to Put Your Brand on the Map

By Saunder Schroeder Influencer Marketing Hub 2021 showed brand awareness to be the top priority of social marketers. Why is that? Considering the cut-throat competition in the online space, it’s reasonable why marketers want to increase brand awareness and visibility. Many companies compete for the same pool of customers, but only a few get to […]

by Saunder Schroeder

What Is Conversion Rate and How To Improve It

By Jamison Peterson Some marketers consider the conversion rate (CR) as the holy grail of metrics, at least as far as quantifying their success is concerned. There’s a reason why that is the case. It’s one of the most reliable ways to measure the performance of advertisements. In 2020, the top-converting companies spent at least […]

by Crystal Clark

Digital Marketing Metrics That Every Company Should Focus On

By Craig Wakefield With increasing internet users, digital marketing has become more critical than ever. In fact, eMarketer predicted global digital ad spending to reach $389 billion in 2021. Businesses can use digital marketing to promote their products and services to existing and potential customers by using various marketing channels. For any business that jumps […]

by Craig Wakefield

What Is a Landing Page? 11 Landing Page Examples

By Saunder Schroeder Spend any amount of time in online marketing and advertising spaces and you’re bound to notice the term “landing page” pop up dozens of times. But what is a landing page — and how are they different from other web pages? Despite being an incredibly important concept, online marketers have failed to provide a […]

by Saunder Schroeder

Everything You Need To Know About Google Search Ads

By Saunder Schroeder You’ve probably heard a lot about Google Ads and the ways they can help you promote your company. It’s all true — and the good news is, you can use Google Ads to knock your next marketing campaign out of the park. If you’ve never used Google Ads before, you may be […]

by Saunder Schroeder

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