On the Blog

What Is a Landing Page? 11 Landing Page Examples

By Saunder Schroeder Spend any amount of time in online marketing and advertising spaces and you’re bound to notice the term “landing page” pop up dozens of times. But what is a landing page — and how are they different from other web pages? Despite being an incredibly important concept, online marketers have failed to provide a […]

by Saunder Schroeder

Everything You Need To Know About Google Search Ads

By Saunder Schroeder You’ve probably heard a lot about Google Ads and the ways they can help you promote your company. It’s all true — and the good news is, you can use Google Ads to knock your next marketing campaign out of the park. If you’ve never used Google Ads before, you may be […]

by Saunder Schroeder

What Is a Value Proposition and Why Does Your Business Need One?

By Saunder Schroeder You have a great product or service that you believe is the top choice for customers in your market. Your next step is finding out the perfect way to show potential customers why they should choose you over competitors. How can you showcase your value in a compelling and converting way? The […]

by Saunder Schroeder

What is a Content Management System and How Can It Help You?

By Saunder Schroeder A content management system (CMS) makes it easier for content managers to create a website, manage content, and/or facilitate e-commerce services. You can control your website design and function without worrying about the underlying coding system with an efficient content management system. Not only that, but CMS also lets you create a […]

by Saunder Schroeder

What is a Marketing Plan? [+ A Marketing Plan Example in 6 Steps]

By Saunder Schroeder In past times, you could post an ad in the newspaper, pass out flyers, or advertise with a billboard, and it was enough to drive business to your door. These days, people are flooded with even more ads throughout the day via digital platforms like social media, TV, and streaming services. Executing […]

by Saunder Schroeder

Facebook Ads New Call Out Features and How to Use It

By Jordan Pace While there are numerous objectives for which you can use Facebook Ads, all you really need is conversions. Of course, you want to make your brand visible to your target audience, but none of it will matter if people are not making it to the checkout option. Previously, Facebook launched a “Call […]

by Jordan Pace

Understanding Conversion Rate Optimization (CRO) and Why It Matters

By Jamison Petersen You find yourself with a high amount of website traffic every month. You should be happy, but there’s a blaring problem. None of your website visitors are converting or performing an action on your website. No one is signing up for your email subscriber list or going through with a purchase. […]

by Crystal Clark

What to Look For in Google Analytics Reports

By Saunder Schroeder What Is Google Analytics? Wouldn’t it be nice to have an idea of where your website is doing great and where it’s losing users? That’s what web analytics software offers, and Google Analytics is by far the most popular option. Google Analytics is a service used to track and analyze website traffic. […]

by Amber Toro-Keech

Remarketing vs Retargeting: Definition, Examples, and More

By Saunder Schroeder While many businesses structure their marketing efforts around building awareness and finding new customers, many overlook retargeting and remarketing. Both strategies can help you engage people who have already visited your site but did not make a purchase. An estimated 97% of visitors who leave a website won’t return. But engaging with […]

by Saunder Schroeder

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