On the Blog

Getting Your Buyer Journey Right: The Power of Personas

If you’ve been in marketing for a while, you’re probably familiar with the idea of buyer personas and buyer journeys. In a nutshell, a buyer persona is a fictional representation of one of your ideal customers. A buyer journey is an outline of the various steps potential customers take as they become actual customers. A […]

by Aden Andrus

From Zero to Hero: Building Out Your B2B Buyer Personas

One of the biggest challenges of B2B marketing is really nailing down your target customer. With B2C marketing, things are often fairly broad and straightforward. If you’re selling massage guns, your target market is people with back pain. Depending on your price point, it might be a subset of that market, but most of your […]

by Aden Andrus

Understanding Your Paid Search Metrics: What Are You Missing?

One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site. […]

by Aden Andrus

B2B Buyer Personas: How You Should Be Using Them (But Aren’t)

First coined by Alan Cooper in his book, The Inmates are Running the Asylum, “buyer personas” are a marketing staple. If you’re not familiar with the term, a buyer persona is what it sounds like: a detailed profile of a business’s ideal buyer. For most B2C businesses, the practical applications of buyer personas are pretty […]

by Aden Andrus

4 Google Ads Gotchas to Watch Out For

When you’re new to Google Ads—whether you’re looking to launch your first campaign or are wondering why your first campaign or two isn’t producing results—it’s easy to make mistakes. Don’t worry, we’ve all been there. The good news is, after auditing thousands of Google Ads accounts over the past few years, I’ve found that most […]

by Aden Andrus

How Well Do You Know Your Customers, Really?

Who are your customers, really? More than almost anything else, your ability to answer this question will determine the success or failure of your business. The archives of the US Patent Office are full of brilliant ideas that never took off. Countless successful companies have gone out of business. Expensive marketing campaigns with beautiful visuals […]

by Aden Andrus

2020 in Review: A Year of Discovery

2020 was a crazy year, wasn’t it? COVID-19 killed hundreds of thousands of people worldwide and left millions of others isolated, financially devastated or in survival mode. On top of all that, we’ve dealt with political and social unrest. Many people have felt unseen, unheard, and unappreciated. Many have operated in survival mode and at […]

by Jacob Baadsgaard

Who Are You Selling To? Figuring Out Your 2021 Budget

No matter what industry you’re in, 2020 has certainly been…interesting, to say the least. With the new year on just around the corner, it’s time to figure out your game plan and put together your 2021 marketing budget. The only question is, how? If 2020 has proven anything, it’s that none of can predict what […]

by Aden Andrus

It’s Time to Start Using More Video/Motion Creative in Your Marketing

Video marketing has been on the rise for years. Twenty years ago, you had to hire a video team and pay through the nose for a commercial time slot on broadcast television. Today, all you need is a little creativity and your phone. But the question is, is video marketing worth it? Is it a […]

by Sarah Rodriguez

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