On the Blog

Who Are You Selling To? Figuring Out Your 2021 Budget

No matter what industry you’re in, 2020 has certainly been…interesting, to say the least. With the new year on just around the corner, it’s time to figure out your game plan and put together your 2021 marketing budget. The only question is, how? If 2020 has proven anything, it’s that none of can predict what […]

by Aden Andrus

It’s Time to Start Using More Video/Motion Creative in Your Marketing

Video marketing has been on the rise for years. Twenty years ago, you had to hire a video team and pay through the nose for a commercial time slot on broadcast television. Today, all you need is a little creativity and your phone. But the question is, is video marketing worth it? Is it a […]

by Sarah Rodriguez

Surviving the Holidays: Your Guide to Managing Holiday Stress

Andy Williams might call it “the most wonderful time of the year”, but for many people, the holidays tend to be more “stressful” than “wonderful”. Whether it’s at home or at work, the holiday season often comes with high expectations, additional demands and a lot of extra stress. If you aren’t smart about how you […]

by Aden Andrus

B2B Holiday Marketing: Golden Opportunity…or Waste of Time?

For retailers, the holiday season truly is “the most wonderful time of the year”. After all, most retailers make 30% of their annual sales in the last few weeks of the year. For B2B companies, however, the holidays tend to be more slump than sleighride. Some potential customers are at the end of their yearly […]

by Aden Andrus

Facebook Power 5: Is It All It’s Cracked Up to Be?

If you do much in the way of Facebook advertising, odds are that you’ve started to hear the term “Facebook Power 5” more and more often in recent months. To put it simply, the Facebook Power 5 is Facebook’s current best practice recommendation for advertisers. In a nutshell, the Facebook Power 5 is all about […]

by Saunder Schroeder

Which Marketing Personality Type are You?

In online marketing, we love to talk about all of the different platforms, tools and channels at your disposal, but we rarely talk about one of the most important aspects of your online marketing strategy: you. That’s a real shame, because the fact of the matter is that who you are as a person has […]

by Chelsea Taele

The Refiner Marketing Personality: In Pursuit of Perfection

The majority of online marketers fit into one of the following personality types: Initiators, Implementors, Drivers and Refiners. Of course, your personality is a unique blend of characteristics from each of these types, but odds are that most of your decisions are guided by a dominant personality type. To be truly effective as a marketer, […]

by Aden Andrus

The Driver Marketing Personality: Onward and Upward!

Most online marketers fall into one of four personality types: Initiators, Implementors, Drivers and Refiners. Every marketer is a unique blend of traits from all four of these personality types, but most of us have a dominant personality type that guides most of our decision-making. When you understand your marketing personality type (along with the […]

by Chelsea Taele

The Implementor Marketing Personality: Old Reliable

When it comes to online marketing, most marketers typically have one of four personality types. You’re either an Initiator, an Implementor, a Driver or a Refiner. Now, every person is unique, so most of us have some qualities from every type, but your dominant personality type is the driving force behind how you approach marketing. […]

by Chelsea Taele

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