On the Blog

Adapting to iOS 14.5: What Every Marketer Needs to Know

If you spend much time in online advertising (or if you’ve logged into Facebook Ads Manager this year), you’ve probably heard about iOS 14 and the IDFA armageddon. And, if you’re like many businesses and advertisers, you probably did a bit of digging, figured it mostly boiled down to a shouting match between Apple and […]

by Brittani Hunsaker

9 Tools to Enhance Your Retargeting

When it comes to retargeting, the platform or service you choose to use can have a huge impact on the performance of your campaigns. After all, good retargeting is all about getting in front of the right people with the right message in the right place. Finding the right messaging is ultimately up to you, […]

by Brittani Hunsaker

What Apple’s iOS 14.5 Update Means for Your Business

Apple has always been a champion of data privacy. Whether or not that’s actually true in practice, Apple has gone to great lengths to emphasize how important user privacy is to them—especially in recent years. Their latest move in pursuit of privacy? iOS 14. Like it or not, iOS 14 is here to stay, and […]

by Brittani Hunsaker

Getting Your Buyer Journey Right: The Power of Personas

If you’ve been in marketing for a while, you’re probably familiar with the idea of buyer personas and buyer journeys. In a nutshell, a buyer persona is a fictional representation of one of your ideal customers. A buyer journey is an outline of the various steps potential customers take as they become actual customers. A […]

by Aden Andrus

From Zero to Hero: Building Out Your B2B Buyer Personas

One of the biggest challenges of B2B marketing is really nailing down your target customer. With B2C marketing, things are often fairly broad and straightforward. If you’re selling massage guns, your target market is people with back pain. Depending on your price point, it might be a subset of that market, but most of your […]

by Aden Andrus

Understanding Your Paid Search Metrics: What Are You Missing?

One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site. […]

by Aden Andrus

B2B Buyer Personas: How You Should Be Using Them (But Aren’t)

First coined by Alan Cooper in his book, The Inmates are Running the Asylum, “buyer personas” are a marketing staple. If you’re not familiar with the term, a buyer persona is what it sounds like: a detailed profile of a business’s ideal buyer. For most B2C businesses, the practical applications of buyer personas are pretty […]

by Aden Andrus

4 Google Ads Gotchas to Watch Out For

When you’re new to Google Ads—whether you’re looking to launch your first campaign or are wondering why your first campaign or two isn’t producing results—it’s easy to make mistakes. Don’t worry, we’ve all been there. The good news is, after auditing thousands of Google Ads accounts over the past few years, I’ve found that most […]

by Aden Andrus

How Well Do You Know Your Customers, Really?

Who are your customers, really? More than almost anything else, your ability to answer this question will determine the success or failure of your business. The archives of the US Patent Office are full of brilliant ideas that never took off. Countless successful companies have gone out of business. Expensive marketing campaigns with beautiful visuals […]

by Aden Andrus

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