On the Blog

Understanding Facebook Attribution: Everything You Need to Know

The Facebook Ads Manager has some outstanding reports that can help you carefully assess exactly how your ads are performing. You can see how many impressions they’ve gotten, which tells you how many times the ad has been viewed. You can also see clicks, engagement, and even the conversion rate and how much you paid […]

by Ana Gotter

4 Simple Google Shopping Tweaks That Boost ROAS by 105%

If you’re looking to drive more sales online, there’s no better place to start than Google Shopping. After working with countless ecommerce clients, we’ve found that with just a few Google Shopping tweaks, most businesses can see substantial increases in both sales and ROAS. Why? Well, while Google Shopping is an incredible way to get […]

by Aden Andrus

What You Don’t Know About Your Customers is Killing Your Business

How well do you know your customers, really? Odds are, it’s not half as well as you think. Over the years, we’ve worked with countless ecommerce businesses, and if there’s one thing we’ve learned, it’s that your customers will always surprise you. Sometimes, they respond to unexpected ad messaging. Other times, a great sale will […]

by Aden Andrus

Your Marketing Performance Isn’t the Problem…You Are

Fast growth. High margins. Every business wants ’em. I mean, seriously, grow rapidly while making tons of money? Count me in! Unfortunately, these two goals don’t usually go hand in hand. To grow, you have to spend money on marketing. The more aggressively you spend, the more aggressively you grow…and the less profitable your campaigns […]

by Jacob Baadsgaard

Disruptive Advertising’s Response to COVID-19: What You Need to Know

In these times of uncertainty, businesses around the globe are figuring out how to proceed with this “new normal.” Here at Disruptive Advertising, we’ve been doing our best to support our employees and local community. Our team has implemented new policies in response to COVID-19 and the recent market downturn. Here’s what we’ve been up […]

by Saunder Schroeder

Ecommerce Post-COVID-19: 5 Things You Need to Do to Prepare

The following is an op-ed piece. 🙂 I’ve been asked the following question countless times over the past several weeks: “What does ‘normal’ look like after this?”, speaking of the world post-COVID19. My answer typically falls along the lines of “there is no more ‘normal’”. To explain, let’s start by talking about ecommerce, how it’s […]

by Daryl Klingaman

Branding in Dentistry: A Data-Driven Paid Search Case Study

Just a few years ago, if you asked Google “how to buy branding ads”, they would recommend the display network. They would explain view throughs and indirect branding metrics that are by their definition, hard to measure. If you Google “branding awareness with google” in 2020, you’ll get results about YouTube, still plenty of info […]

by Ed Challinor

Don’t Kill Your Brand: Content Marketing Mistakes to Avoid

Content marketing comes with a wide variety of significant potential advantages. It actually costs about 62% less than traditional marketing and generates 3x more leads on average. Blogging can also lead to a year-over-year growth in unique site traffic that’s 7.8x higher for content marketing leaders than followers, and since 71% of B2B buyers said […]

by Andrea Neipp

How to Make the Most of Facebook Campaign Budget Optimization

Most advertisers who run Facebook Ads just run ads plural—they aren’t uploading a single image with one snippet of copy and waiting for the magic to happen. Even simple advertising campaigns often involve multiple ads within a single ad set, featuring a variety of different images, copy, and offers for split testing. Most campaigns, though, are […]

by Ana Gotter

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