On the Blog

What to Optimize on Facebook Ads When Everything is…Working?

There’s a lot to test on Facebook Ads. Most advertisers are regularly A/B testing their objectives, their placements, their audience targeting options, their copy, their images, and more. The goal of A/B testing (also called “split testing”) is to find what different factors of your ad help it to excel, allowing you to optimize your […]

by Ana Gotter

How to 10X Your Google Shopping Revenue (While Improving ROAS)

Google Shopping is a great place to market…if you know what you’re doing. If you don’t, your Google Shopping revenue can be disappointingly low. Even if you’re getting okay results, you may still be missing out on a lot of potential revenue. It’s a story we’ve seen play out time and again. Clients come to us […]

by Aden Andrus

Spotify Advertising: Is It Right for You?

Most brands are always on the lookout for new ways to effectively reach different segments of their target audience. It’s why so many businesses use a combination of Google, Bing, Facebook, Instagram, Pinterest, and LinkedIn ads, dividing up their ad spend between different platforms. There’s a good chance that you’re already familiar with some of […]

by Ana Gotter

You’re Approaching Lifetime Value the Wrong Way. Here’s Why.

Lifetime value is a big deal to ecommerce businesses…whether they realize it or not. For some businesses, lifetime value is how they make their marketing campaigns work. One of our clients spends a $1.87 on marketing for every dollar they make in sales—on month one. However, most customers stick around for years, so in reality, […]

by Saunder Schroeder

Pick Up Your Damn Phone and Talk to Your Customers!

I can’t tell you how many times I’ve talked to business owners or marketers about who their customers are and they’ve never picked up a phone and talked to one of their customers. That’s a problem, because you can’t get to know your customers if you never take the time to actually sit down and […]

by Saunder Schroeder

Stuck in a Rut? 6 Proven Ways to Jumpstart Your Ecommerce Business

So, you’ve been in business for a while. You’re making good money and you’re in a pretty good groove. It’s just…there’s a problem. You’ve been in your groove for so long that it’s starting to become a rut. You know your ecommerce business is capable of more, but you’re not quite sure how to get […]

by Aden Andrus

10 Effective Writing Tips for Promotional Text Messages

SMS marketing is one of the easiest ways to get your message to your target market. More and more businesses are realizing that sending promotional text messages is slowly replacing email marketing. With a 95% open rate, there is huge potential with text-based marketing, as long as you get the copy right! This means that […]

by Saten Aghajanyan

Preparing for Hulu’s Self-Service Ad Platform: How to Get Started Now

You’re probably already aware of Hulu, at least as a user. Hulu is one of the main forces in paid (aka legal) online video streaming. They offer both movies and television shows, and their biggest advantage is that they’ll allow you to watch shows that aired as recently as the night before. For users who […]

by Ana Gotter

Marketing Automation: How Much Revenue are You Leaving on the Table?

Want more out of your ecommerce marketing? You’re not alone. We’ve yet to meet an ecommerce business that wasn’t hungry for more. More customers. More revenue. More profit. More referrals. More…everything. That’s why it’s a bit ironic that so many ecommerce businesses are leaving so much potential on the table. A good marketing automation strategy […]

by Aden Andrus

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