On the Blog

You Might Not Know Your Audience as Well as You Think You Do

When you’ve been running ads for a while, it’s easy to get tunnel vision. You’ve figured out your marketing and you know who your customers are, how to market to them and what to expect from your campaigns. Or, at least you think you do. One of the secrets to long-term advertising success is to […]

by Aden Andrus

Should Your Ecommerce Business Be Investing in Paid Search?

As great as Google Shopping and Facebook Ads are, they aren’t the only way to get in front of potential customers. In many cases, a few smart paid search ads can make a big difference. This is especially true when a lot of your traffic comes from desktop computers. For example, here’s what the search […]

by Aden Andrus

Outbrain Advertising: How It Works

As consumers, we’re swamped with advertisements daily. Our feeds and searches and even the emails we receive are so overwhelmed with advertisements that we may not even fully register seeing half of them anymore. Right now, when users are installing ad blockers at record highs and people are starting to automatically block out ad content, […]

by Ana Gotter

What a Waste! Are You Handicapping Your Ecommerce Campaigns?

Here at Disruptive Advertising, one of the most common ecommerce marketing mistakes we see is companies wasting too much money on the wrong impressions, clicks or even products. After auditing thousands of PPC accounts, we’ve found that the average business is wasting 76% of its ad spend on clicks with no real chance of converting. […]

by Aden Andrus

Industry-Based Marketing: Take Your B2B Business to the Next Level

B2B marketing can be tough. Unlike B2C marketing, where your target customers are often fairly similar—with regards to what sort of marketing they’ll respond to—your B2B audience may be much more fragmented. Both home delivery pharmacies and an industrial piping company need shipping solutions, but they’re not looking for the same products or services. Even […]

by Aden Andrus

When Should My Business Start Advertising on LinkedIn?

For B2B marketers, advertising on LinkedIn can be an exciting…but confusing opportunity. The ability to target key decision-makers in specific industries based on business size and a whole suite of other useful criteria is almost enough to make you salivate. However, all of those targeting options come at a price. To make things even more […]

by Aden Andrus

How We Build B2B Journey Maps That ACTUALLY Produce Results

For most B2B businesses, the buyer journey can be fairly long and complex. You’re trying to nurture and develop a long-term relationship, after all. To successfully convert a potential customer into a paying one, you have to do more than just build out a basic email drip campaign. You have to get into your customers’ […]

by Aden Andrus

LinkedIn Ads Has Changed: Here’s Why You Should Give It Another Shot

As a social media platform, LinkedIn has been around forever—longer than Facebook, in fact. It’s a great way to network with other professionals, find new job opportunities and even reach out to prospective clients. As an advertising platform, however, LinkedIn Ads has struggled a bit. Despite offering the unparalleled ability to target people based on […]

by Aden Andrus

B2B Marketers, It’s Time to Put Your Reviews and Testimonials to Work!

Reviews and testimonials…when it comes to buying products or services, we all love to check ’em, but we often forget to use them for our own businesses. This is especially unfortunate for B2B businesses, because B2B customers are even more likely to check reviews than B2C customers. And the worst part of all? Most of your […]

by Aden Andrus

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