On the Blog

The #1 Mistake B2B Marketers Make When Advertising Online

Over the past few decades, the world of B2B marketing has changed. A lot. Back in the good ol’ days, the success or failure of your B2B business depended largely on who you knew. If you had (or could get) the right contacts, you could build a relationship and become the preferred supplier for whatever goods […]

by Aden Andrus

What is OTT Advertising? Should you be leveraging OTT Advertising?

When you think of paid advertising, what are the first platforms you think of? Most brands automatically jump to PPC campaigns like search ads on Google or display ads on social media. Sponsored content (including influencer campaigns or high-authority placements) may be in the mix. Some may think about paid commercials on TV. Now, though, […]

by Ana Gotter

Account-Based Marketing: Your Secret to B2B Marketing Success?

Account-based marketing has become an incredibly popular B2B marketing strategy over the past 5 years…and for good reason. It works. 75% of marketers report that account-based marketing (ABM) produced a better return-on-investment than their other marketing efforts. 45% reported that it produced over 2x higher ROI. If that sounds like a win for your business, […]

by Aden Andrus

Pandora Advertising 101: Is it Right for You?

When digital music purchases first rolled out, it was groundbreaking. You could buy just a single song instead of an album, and you could do it right from the comfort of your own home on the computer. No waiting, no trips to the store. Legal music streaming took this novelty to the next level. Pandora […]

by Ana Gotter

Your B2B “Buyer Journey” Sucks…Here’s Why

For B2B businesses, their customer journey is their business. To varying degrees, this is true for all businesses, but the customer journey is the lifeblood of B2B businesses. An ecommerce site selling impulse buy products doesn’t have to worry about building long-term relationships, dislodging pre-existing suppliers, providing killer onboarding experiences and offering ongoing, ever-increasing value […]

by Aden Andrus

What to Optimize on Facebook Ads When Everything is…Working?

There’s a lot to test on Facebook Ads. Most advertisers are regularly A/B testing their objectives, their placements, their audience targeting options, their copy, their images, and more. The goal of A/B testing (also called “split testing”) is to find what different factors of your ad help it to excel, allowing you to optimize your […]

by Ana Gotter

How to 10X Your Google Shopping Revenue (While Improving ROAS)

Google Shopping is a great place to market…if you know what you’re doing. If you don’t, your Google Shopping revenue can be disappointingly low. Even if you’re getting okay results, you may still be missing out on a lot of potential revenue. It’s a story we’ve seen play out time and again. Clients come to us […]

by Aden Andrus

Spotify Advertising: Is It Right for You?

Most brands are always on the lookout for new ways to effectively reach different segments of their target audience. It’s why so many businesses use a combination of Google, Bing, Facebook, Instagram, Pinterest, and LinkedIn ads, dividing up their ad spend between different platforms. There’s a good chance that you’re already familiar with some of […]

by Ana Gotter

You’re Approaching Lifetime Value the Wrong Way. Here’s Why.

Lifetime value is a big deal to ecommerce businesses…whether they realize it or not. For some businesses, lifetime value is how they make their marketing campaigns work. One of our clients spends a $1.87 on marketing for every dollar they make in sales—on month one. However, most customers stick around for years, so in reality, […]

by Saunder Schroeder

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