On the Blog

When Should My Business Start Advertising on LinkedIn?

For B2B marketers, advertising on LinkedIn can be an exciting…but confusing opportunity. The ability to target key decision-makers in specific industries based on business size and a whole suite of other useful criteria is almost enough to make you salivate. However, all of those targeting options come at a price. To make things even more […]

by Aden Andrus

How We Build B2B Journey Maps That ACTUALLY Produce Results

For most B2B businesses, the buyer journey can be fairly long and complex. You’re trying to nurture and develop a long-term relationship, after all. To successfully convert a potential customer into a paying one, you have to do more than just build out a basic email drip campaign. You have to get into your customers’ […]

by Aden Andrus

LinkedIn Ads Has Changed: Here’s Why You Should Give It Another Shot

As a social media platform, LinkedIn has been around forever—longer than Facebook, in fact. It’s a great way to network with other professionals, find new job opportunities and even reach out to prospective clients. As an advertising platform, however, LinkedIn Ads has struggled a bit. Despite offering the unparalleled ability to target people based on […]

by Aden Andrus

B2B Marketers, It’s Time to Put Your Reviews and Testimonials to Work!

Reviews and testimonials…when it comes to buying products or services, we all love to check ’em, but we often forget to use them for our own businesses. This is especially unfortunate for B2B businesses, because B2B customers are even more likely to check reviews than B2C customers. And the worst part of all? Most of your […]

by Aden Andrus

10 Customer Retention Strategies to Boost Sales

Customers are one of the most important factors that determine the success or failure of any business. You might have the best product or inventory in the world, but if you don’t have adequate strategies in place to retain customers, your business fails. Why should you bother with retaining an existing customer when you can […]

by Marvellous Aham-adi

Why Aren’t You Taking Full Advantage of B2B Marketing Automation Yet?

Between all of the emails, scheduling conflicts, dropped appointments, text messages, phone calls and everything else it takes to turn a prospective client into a paying one, B2B marketing and sales can be a real pain sometimes. Wouldn’t it be nice if you could just let a computer handle all of that nonsense? That way, […]

by Aden Andrus

How to Grow Your Ecommerce Business Using Chatbots

Chatbots are like the assistant you didn’t know you needed. Ecommerce businesses have small teams. 33% of startups are started with less than $5,000 in capital. With limited teams and resources, founders need to automate what they can. Not to mention with current events, many companies have been forced to shift to remote work and […]

by Adam Enfroy

The #1 Mistake B2B Marketers Make When Advertising Online

Over the past few decades, the world of B2B marketing has changed. A lot. Back in the good ol’ days, the success or failure of your B2B business depended largely on who you knew. If you had (or could get) the right contacts, you could build a relationship and become the preferred supplier for whatever goods […]

by Aden Andrus

What is OTT Advertising? Should you be leveraging OTT Advertising?

When you think of paid advertising, what are the first platforms you think of? Most brands automatically jump to PPC campaigns like search ads on Google or display ads on social media. Sponsored content (including influencer campaigns or high-authority placements) may be in the mix. Some may think about paid commercials on TV. Now, though, […]

by Ana Gotter

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