On the Blog

How to Create a Healthy Marketing Strategy

It’s not uncommon for even successful marketers to worry about the performance of their marketing campaigns. Their blood pressure gets a little high when they wonder if people are clicking and converting on their Google Ads, if their Facebook videos are getting enough visibility or if their email campaigns are reaching the right audience. Creating […]

by Tim Porter

The 11 Best Lawyer Websites You Need To See

If there is one industry where clarity matters most, it might just be the legal field. Perhaps no one understands the importance of nuance in words and phrasing like lawyers and attorneys. While lawyers can’t get interpretive with legal contracts, however, there is a lot of room for creativity on their websites. Like all other […]

by Ana Gotter

Marketing Home Services Businesses During a Quarantine

If you’re like most home services businesses, COVID-19 has had a huge impact on your company. This novel coronavirus has swept the world, and between lockdowns and the economic downturn, it’s a tricky time for everyone. However, there is good news. Unlike many customer-facing businesses like restaurants or gyms, there are still opportunities for home […]

by Aden Andrus

What is Conversion Rate? How to Calculate and Improve Your Conversion Rate

Conversion rate…it might sound like some sort of religious metric, but in reality, it’s one of the best ways to measure the performance of your advertising campaigns. Unlike click-through rate or cost-per-click, conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this “converting” […]

by Aden Andrus

Why a Solid SEO Strategy is Worth the Time

Is your search engine optimization strategy working for you? If you’re using tried-and-proven SEO techniques but still aren’t seeing the results you want, the solution may be simpler than you think. You may just need to sit back and wait a while. Keep in mind that there are more than 1.5 billion websites on the […]

by Kristine Pratt

How to Market B2B Software in the Middle of a Pandemic

As COVID-19 has swept the nation and the world, it’s created a variety of challenges for businesses. In particular, most B2B companies are in a complicated position right now. On the one hand, there’s a good chance that demand for your software is higher than ever. However, there’s also a good chance that social distancing […]

by Aden Andrus

4 Cart Abandonment Emails That Are Not “Please Come Back”

Mariah Carey or Darlene Love may be able to win someone back singing “Baby, please come home, but your ecommerce store isn’t going to be so lucky. Your best bet is to send prospective buyers cart abandonment emails that are exciting, funny, or compelling enough through text and visuals to get them to open and […]

by Jake Rheude

A Simple Guide to Turning Your First-Time Shoppers into Repeat Buyers

Ecommerce marketers compete fiercely with each other as they aim to increase traffic and convert it. While new strategies help businesses attract new customers, sometimes marketers get too caught up and forget that the key to long-term success is retaining customers. Investing in tools and techniques that bring in new customers can be 25 times […]

by Will Schneider

How to Write Emails Your Customers Can Relate to

Being relatable is a big deal for companies today. But creating connections with your customers isn’t just the right thing to do—relatability goes hand in hand with building a better business. Food for thought: companies that emphasize authenticity in their marketing score higher sales and longer-term customers. And authenticity is especially important to younger customers […]

by Emil Kristensen

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