On the Blog

Branding in Dentistry: A Data-Driven Paid Search Case Study

Just a few years ago, if you asked Google “how to buy branding ads”, they would recommend the display network. They would explain view throughs and indirect branding metrics that are by their definition, hard to measure. If you Google “branding awareness with google” in 2020, you’ll get results about YouTube, still plenty of info […]

by Ed Challinor

Don’t Kill Your Brand: Content Marketing Mistakes to Avoid

Content marketing comes with a wide variety of significant potential advantages. It actually costs about 62% less than traditional marketing and generates 3x more leads on average. Blogging can also lead to a year-over-year growth in unique site traffic that’s 7.8x higher for content marketing leaders than followers, and since 71% of B2B buyers said […]

by Andrea Neipp

How to Make the Most of Facebook Campaign Budget Optimization

Most advertisers who run Facebook Ads just run ads plural—they aren’t uploading a single image with one snippet of copy and waiting for the magic to happen. Even simple advertising campaigns often involve multiple ads within a single ad set, featuring a variety of different images, copy, and offers for split testing. Most campaigns, though, are […]

by Ana Gotter

5 Effective Ways to Expand Your Business’s Online Marketing Presence

Online traffic drives a significant portion of business today, but this doesn’t mean that all you need to do is set up a decent website and watch the purchases come rolling in. The opposite, unfortunately, has never been more true. No matter what industry you’re in, there’s a good chance that there are plenty of […]

by Ana Gotter

5 Essential Marketing Concepts You Should Know

Marketing isn’t exactly a monolithic sport. There are many different approaches and philosophies involved, each of which represents a unique avenue for you to tackle your business objectives. Sometimes you’ll focus exclusively on one marketing concept at a time. Other times, you’ll mix and match and create something uniquely your own. What Is a Marketing […]

by Cydney Hatch

Marketing Small Business Loans During COVID-19

COVID-19 has hit the economy hard. According to some estimates, this novel Coronavirus has put more than half of American jobs at risk. Things are particularly dicey for small businesses, who are both more likely to be directly affected by things like a nationwide lockdown and are less financially stable than larger corporations. It’s a […]

by Aden Andrus

What is Digital Marketing?

By Aden Andrus What digital marketing does for a company depends on the goal of each type of marketing content, which includes increasing brand awareness and industry authority, boosting web traffic, and increasing overall leads and revenue. Marketing your company online is a big deal these days. After all, internet usage has more than doubled […]

by Aden Andrus

How to Create a Healthy Marketing Strategy

It’s not uncommon for even successful marketers to worry about the performance of their marketing campaigns. Their blood pressure gets a little high when they wonder if people are clicking and converting on their Google Ads, if their Facebook videos are getting enough visibility or if their email campaigns are reaching the right audience. Creating […]

by Tim Porter

The 11 Best Lawyer Websites You Need To See

If there is one industry where clarity matters most, it might just be the legal field. Perhaps no one understands the importance of nuance in words and phrasing like lawyers and attorneys. While lawyers can’t get interpretive with legal contracts, however, there is a lot of room for creativity on their websites. Like all other […]

by Ana Gotter

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