On the Blog

What is Conversion Rate? How to Calculate and Improve Your Conversion Rate

Conversion rate…it might sound like some sort of religious metric, but in reality, it’s one of the best ways to measure the performance of your advertising campaigns. Unlike click-through rate or cost-per-click, conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this “converting” […]

by Aden Andrus

Why a Solid SEO Strategy is Worth the Time

Is your search engine optimization strategy working for you? If you’re using tried-and-proven SEO techniques but still aren’t seeing the results you want, the solution may be simpler than you think. You may just need to sit back and wait a while. Keep in mind that there are more than 1.5 billion websites on the […]

by Kristine Pratt

How to Market B2B Software in the Middle of a Pandemic

As COVID-19 has swept the nation and the world, it’s created a variety of challenges for businesses. In particular, most B2B companies are in a complicated position right now. On the one hand, there’s a good chance that demand for your software is higher than ever. However, there’s also a good chance that social distancing […]

by Aden Andrus

4 Cart Abandonment Emails That Are Not “Please Come Back”

Mariah Carey or Darlene Love may be able to win someone back singing “Baby, please come home, but your ecommerce store isn’t going to be so lucky. Your best bet is to send prospective buyers cart abandonment emails that are exciting, funny, or compelling enough through text and visuals to get them to open and […]

by Jake Rheude

A Simple Guide to Turning Your First-Time Shoppers into Repeat Buyers

Ecommerce marketers compete fiercely with each other as they aim to increase traffic and convert it. While new strategies help businesses attract new customers, sometimes marketers get too caught up and forget that the key to long-term success is retaining customers. Investing in tools and techniques that bring in new customers can be 25 times […]

by Will Schneider

How to Write Emails Your Customers Can Relate to

Being relatable is a big deal for companies today. But creating connections with your customers isn’t just the right thing to do—relatability goes hand in hand with building a better business. Food for thought: companies that emphasize authenticity in their marketing score higher sales and longer-term customers. And authenticity is especially important to younger customers […]

by Emil Kristensen

What are Enhanced Ecommerce Analytics and Why Should You Use Them?

Here at Disruptive Advertising, we’re a data-driven agency. This means that we strategically center the campaigns we’re creating for clients around tried-and-true methods that we know are most likely to be effective. Data is everything when it comes to increasing the likelihood of success—which is essential since no one wants to waste ad spend on […]

by Samantha Rugg

Marketing Your Law Firm During COVID-19: What You Need to Know

With COVID-19 running rampant throughout America and across the world, it’s an interesting time to be in online marketing. Life has changed a lot over the past few months. For many businesses, this has been the Corona-pocalypse. Millions have lost their jobs. Millions more are at risk of losing their jobs, have had hours cut […]

by Aden Andrus

Display vs Search Ads: Everything You Need to Know

There are tons of elements that go into online advertising. You have lots of ad formats to choose from and the ways in which you can reach target audiences is truly unlimited. But, if you had to pick two big contenders when it comes to online advertising, search and display ads are two of the most […]

by Cydney Hatch

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