On the Blog

5 Essential Marketing Concepts You Should Know

Marketing isn’t exactly a monolithic sport. There are many different approaches and philosophies involved, each of which represents a unique avenue for you to tackle your business objectives. Sometimes you’ll focus exclusively on one marketing concept at a time. Other times, you’ll mix and match and create something uniquely your own. What Is a Marketing […]

by Cydney Hatch

Marketing Small Business Loans During COVID-19

COVID-19 has hit the economy hard. According to some estimates, this novel Coronavirus has put more than half of American jobs at risk. Things are particularly dicey for small businesses, who are both more likely to be directly affected by things like a nationwide lockdown and are less financially stable than larger corporations. It’s a […]

by Aden Andrus

What is Digital Marketing?

By Aden Andrus What digital marketing does for a company depends on the goal of each type of marketing content, which includes increasing brand awareness and industry authority, boosting web traffic, and increasing overall leads and revenue. Marketing your company online is a big deal these days. After all, internet usage has more than doubled […]

by Aden Andrus

How to Create a Healthy Marketing Strategy

It’s not uncommon for even successful marketers to worry about the performance of their marketing campaigns. Their blood pressure gets a little high when they wonder if people are clicking and converting on their Google Ads, if their Facebook videos are getting enough visibility or if their email campaigns are reaching the right audience. Creating […]

by Tim Porter

The 11 Best Lawyer Websites You Need To See

If there is one industry where clarity matters most, it might just be the legal field. Perhaps no one understands the importance of nuance in words and phrasing like lawyers and attorneys. While lawyers can’t get interpretive with legal contracts, however, there is a lot of room for creativity on their websites. Like all other […]

by Ana Gotter

Marketing Home Services Businesses During a Quarantine

If you’re like most home services businesses, COVID-19 has had a huge impact on your company. This novel coronavirus has swept the world, and between lockdowns and the economic downturn, it’s a tricky time for everyone. However, there is good news. Unlike many customer-facing businesses like restaurants or gyms, there are still opportunities for home […]

by Aden Andrus

What is Conversion Rate? How to Calculate and Improve Your Conversion Rate

Conversion rate…it might sound like some sort of religious metric, but in reality, it’s one of the best ways to measure the performance of your advertising campaigns. Unlike click-through rate or cost-per-click, conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this “converting” […]

by Aden Andrus

Why a Solid SEO Strategy is Worth the Time

Is your search engine optimization strategy working for you? If you’re using tried-and-proven SEO techniques but still aren’t seeing the results you want, the solution may be simpler than you think. You may just need to sit back and wait a while. Keep in mind that there are more than 1.5 billion websites on the […]

by Kristine Pratt

How to Market B2B Software in the Middle of a Pandemic

As COVID-19 has swept the nation and the world, it’s created a variety of challenges for businesses. In particular, most B2B companies are in a complicated position right now. On the one hand, there’s a good chance that demand for your software is higher than ever. However, there’s also a good chance that social distancing […]

by Aden Andrus

1 2 341 42 43163 164 165