On the Blog

11 Things You Can Do to Take Control During the Coronavirus Outbreak

The economy is predicted to get hit by 2.7 trillion dollars and expert economists say we are likely headed into a global recession. There is no avoiding the fact that this is a time of uncertainty. With well over 10,000 new cases of COVID-19 diagnosed every day, we don’t know yet when things will start […]

by Jenny Stamper

The Tradeoffs Between Boosting Conversions and Scaling Your Business

If you had to decide between a higher online conversion rate and scaling your business, which option would you choose? Most business owners I’ve asked this question think about it, then exuberantly reply, “both!” While that’s a good answer, the fact is that 95% of the time…that’s not how it works. It would certainly be […]

by Trevor Anderson

4 Reasons Accurate Analytics are Crucial for Your Business’s Success

If you aren’t paying careful attention to your analytics, you’re letting your business down. Plenty of businesses and advertisers treat marketing like it’s a total free for all, essentially throwing handfuls of spaghetti at the wall to see what sticks. While creativity is great in marketing, the very last thing you want to do is […]

by Stefan Kapetanovic

How to Adapt Your Ecommerce Strategy to the Challenges of COVID-19

COVID-19 has put ecommerce businesses in a bit of an interesting position. On the one hand, internet usage has spiked by up to 50% as people turn to the internet to help them deal with the demands of social distancing. On the other, millions of people are in danger of losing their jobs of having […]

by Aden Andrus

Improve Paid Search Performance By Layering Audiences and Clicks

PPC campaigns are competitive, and they can quickly become very, very expensive, especially if you aren’t using all the tools in your arsenal to lower those costs. Let’s consider Google Ads, for example. A single click can cost an advertiser tens or even hundreds of dollars depending on the keyword and its competition level, and […]

by Ana Gotter

4 Critical Components to a Successful Relationship with Your Agency

Signing up with an ad agency is a big deal. You’re entrusting your marketing—the lifeblood of your company—to someone else. The hope is that they’ll be able to save you time, headache and money, but if you picked the wrong agency, it could all go wrong. Instead of saving you time, you could end up […]

by Chad de Lisle

5 Ways to Use Marketing Automation for Higher Education Marketing

Higher education marketing is a real challenge these days. There’s been a downturn in student enrollment and a lot of schools are feeling the heat. With the recent Coronavirus pandemic and economic slowdown, things are only going to get harder. So what do you do? As a higher education marketer, your school is depending on […]

by Aden Andrus

Marketing Plan Examples & Samples for Business Scaling

Marketing is an essential part of any successful business strategy. It has everything to do with identifying and reaching objectives for your business sales, publicity and growth. What if, for example, your business was to locate, catalog and find homes for archeological treasures? Indiana Jones was a master planner in that business space. He conducted […]

by Cydney Hatch

How to Take Your Social Strategy to the Next Level with Paid Social

Social media marketing is immensely appealing to most brands, and it’s a channel that is often prioritized. Plenty of businesses take the time to get their social media up and running alongside their site before they even officially open their doors to customers. It allows for incredible relationship building and you can stay in touch […]

by Ana Gotter

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