On the Blog

Improve Paid Search Performance By Layering Audiences and Clicks

PPC campaigns are competitive, and they can quickly become very, very expensive, especially if you aren’t using all the tools in your arsenal to lower those costs. Let’s consider Google Ads, for example. A single click can cost an advertiser tens or even hundreds of dollars depending on the keyword and its competition level, and […]

by Ana Gotter

4 Critical Components to a Successful Relationship with Your Agency

Signing up with an ad agency is a big deal. You’re entrusting your marketing—the lifeblood of your company—to someone else. The hope is that they’ll be able to save you time, headache and money, but if you picked the wrong agency, it could all go wrong. Instead of saving you time, you could end up […]

by Chad de Lisle

5 Ways to Use Marketing Automation for Higher Education Marketing

Higher education marketing is a real challenge these days. There’s been a downturn in student enrollment and a lot of schools are feeling the heat. With the recent Coronavirus pandemic and economic slowdown, things are only going to get harder. So what do you do? As a higher education marketer, your school is depending on […]

by Aden Andrus

Marketing Plan Examples & Samples for Business Scaling

Marketing is an essential part of any successful business strategy. It has everything to do with identifying and reaching objectives for your business sales, publicity and growth. What if, for example, your business was to locate, catalog and find homes for archeological treasures? Indiana Jones was a master planner in that business space. He conducted […]

by Cydney Hatch

How to Take Your Social Strategy to the Next Level with Paid Social

Social media marketing is immensely appealing to most brands, and it’s a channel that is often prioritized. Plenty of businesses take the time to get their social media up and running alongside their site before they even officially open their doors to customers. It allows for incredible relationship building and you can stay in touch […]

by Ana Gotter

COVID-19: An Online Marketing Survival Guide

It’s an interesting time. For the first time in most people’s lives, we’re living through a global pandemic. Is it the end of the world? No, but things are complicated—especially for business owners and marketers. And, whatever your outlook is on COVID-19, it’s clear that this isn’t going away any time soon. Even if everything is […]

by Aden Andrus

5 Fundamentals of Search Engine Optimization

Search engine optimization (SEO) can often seem overwhelming. The allure is obvious—free clicks are an online marketer’s best friend—but figuring out how to get your site to rank well on Google can be a real challenge. But, it doesn’t have to be. For many businesses, ranking organically online is actually fairly straightforward. When you’re in […]

by Kristine Pratt

When It Comes to Marketing, There is No Silver Bullet

One of the things that I enjoy most about my career is the numerous opportunities I have had working with the next generation of marketers, be it through teaching, mentoring or hiring and training. In fact, just a few weeks ago, we had an amazing time giving communication students from Brigham Young University (BYU) a […]

by Tim Hemingway

Attribution Models: What You Need to Know

When it comes to online marketing, few things are as important and yet as ignored as attribution models. Simply put, attribution models are how you credit different marketing channels for their contributions to a conversion. Early in your advertising, your attribution model doesn’t matter very much. If you get a conversion, it’s usually the result […]

by Daryl Klingaman

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