On the Blog

Why You Need to Up Your Online Analytics Game

Analytics are a marketer’s best friend. There’s no getting around that. You need detailed reporting to assess everything from how many people are seeing your campaigns to which campaigns are most profitable and likely to lead customers through a path to conversion. Analytics can help you find the strengths and weaknesses in your campaigns so […]

by Ana Gotter

Using Local Search for HVAC: The #1 Way to Find New Clients

In the world of HVAC services, there’s one simple truth that you must work around: to do your job, you have to be local. Even if you’re running a huge, multi-city (or even multi-state) HVAC company, that truth still applies. You can’t fix an air conditioner or heater online, which means someone has to physically […]

by Aden Andrus

Want More Leads for Higher Education? We’re Going to Show You How!

Let’s face it. Generating leads for higher education is a difficult task for even the most skilled marketer. After working with several education-based organizations, including traditional colleges, for-profit universities, trade schools, test prep, and online certifications, we’ve found that they all face the same concerns when it comes to finding new students online. Here are […]

by Tim Hemingway

5 Reasons to Invest More Into Google Ads This Year

Coming up with a marketing budget can be a difficult task, but dividing it up between different platforms and campaigns can be even trickier. If you’re investing more into one platform, it means that you’re likely taking it away from another. Making the right choices for budget allocation can be essential to your marketing success […]

by Ana Gotter

Does PPC Advertising Work for HVAC Companies?

Running an HVAC business can be challenging. No matter how good you are at your job, waiting for word-of-mouth to get around or for a contractor to give you a call can be agonizing and frustrating. Direct mail and billboards are an option, but they’re a huge upfront investment that often produces less-than-inspiring results. Things […]

by Aden Andrus

Understanding Facebook and Google Ads: No PhD Required

Even if you’re new to online advertising, you’ve probably at least heard of Facebook and Google Ads. Facebook and Google are the two biggest online ad platforms around, and for good reason: they’re a great way to get in front of your target market. But what exactly are Facebook and Google Ads? How do they […]

by Jordan DeGraw

Do You Know Your Audience? Designing Higher Education Buyer Personas

Higher education can be a bit of a tough sell. Tuition isn’t cheap and you’re often asking people to make a significant time investment—maybe even asking them to quit their job and go back to school. Of course, the results are usually well worth the investment, but getting people to sign up for a major […]

by Aden Andrus

How to Write Ad Copy That Stops Users in Their Tracks

Too many people don’t place enough value on their ad copy, and it can tank your campaigns fast. Ad copy is an essential component to every campaign you run, no matter what platform you’re using. It’s how you convey value to your audience, explain what your product or service offers and convince them to convert. […]

by Ana Gotter

Why Your Agency Relationships Never Work Out

Agency relationships can be tough. If you’re working with the wrong agency, it can be a roller-coaster of emotional highs and lows. In fact, hiring and firing a marketing agency can feel a lot like dating. There’s the excitement of the initial getting-to-know-you phase, where the relationship is full of promise and the future seems […]

by Jacob Baadsgaard

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