On the Blog

Automation in Google Ads: Who Really Wins?

“Google’s automation is going to take our jobs.” It’s a phrase I’ve heard a few times over the last year from marketing consultants as we’ve started pushing front-facing automation options in the Google Ads platform. But, unbeknownst to my worrisome colleagues, automation has always been a part of the Google Ads platform. Over the last […]

by Patrick Francom

Why Google Ads Accounts Succeed and Fail [DATA]

If you’ve ever managed a Google Ads account, at some point you’ve sat back, stared at the computer screen and wondered, “Why? Why is this happening?” Even the most experienced account manager has this sort of moment on a regular basis. Google Ads is just plain hard to figure out. You can follow every best practice and come […]

by Aden Andrus

Behind the Email Data: What the Metrics Really Tell Us

We all know that email marketing can be wildly valuable to brands of all shapes and sizes. It’s capable of touching users at every stage of the digital sales funnel once the customer has entered it, allowing you to send semi-personalized messages to each audience segment based on their current relationship with you. Email campaigns […]

by Jenny Stamper

Why You Need to Up Your Online Analytics Game

Analytics are a marketer’s best friend. There’s no getting around that. You need detailed reporting to assess everything from how many people are seeing your campaigns to which campaigns are most profitable and likely to lead customers through a path to conversion. Analytics can help you find the strengths and weaknesses in your campaigns so […]

by Ana Gotter

Using Local Search for HVAC: The #1 Way to Find New Clients

In the world of HVAC services, there’s one simple truth that you must work around: to do your job, you have to be local. Even if you’re running a huge, multi-city (or even multi-state) HVAC company, that truth still applies. You can’t fix an air conditioner or heater online, which means someone has to physically […]

by Aden Andrus

Want More Leads for Higher Education? We’re Going to Show You How!

Let’s face it. Generating leads for higher education is a difficult task for even the most skilled marketer. After working with several education-based organizations, including traditional colleges, for-profit universities, trade schools, test prep, and online certifications, we’ve found that they all face the same concerns when it comes to finding new students online. Here are […]

by Tim Hemingway

5 Reasons to Invest More Into Google Ads This Year

Coming up with a marketing budget can be a difficult task, but dividing it up between different platforms and campaigns can be even trickier. If you’re investing more into one platform, it means that you’re likely taking it away from another. Making the right choices for budget allocation can be essential to your marketing success […]

by Ana Gotter

Does PPC Advertising Work for HVAC Companies?

Running an HVAC business can be challenging. No matter how good you are at your job, waiting for word-of-mouth to get around or for a contractor to give you a call can be agonizing and frustrating. Direct mail and billboards are an option, but they’re a huge upfront investment that often produces less-than-inspiring results. Things […]

by Aden Andrus

Understanding Facebook and Google Ads: No PhD Required

Even if you’re new to online advertising, you’ve probably at least heard of Facebook and Google Ads. Facebook and Google are the two biggest online ad platforms around, and for good reason: they’re a great way to get in front of your target market. But what exactly are Facebook and Google Ads? How do they […]

by Jordan DeGraw

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