On the Blog

Does PPC Advertising Work for HVAC Companies?

Running an HVAC business can be challenging. No matter how good you are at your job, waiting for word-of-mouth to get around or for a contractor to give you a call can be agonizing and frustrating. Direct mail and billboards are an option, but they’re a huge upfront investment that often produces less-than-inspiring results. Things […]

by Aden Andrus

Understanding Facebook and Google Ads: No PhD Required

Even if you’re new to online advertising, you’ve probably at least heard of Facebook and Google Ads. Facebook and Google are the two biggest online ad platforms around, and for good reason: they’re a great way to get in front of your target market. But what exactly are Facebook and Google Ads? How do they […]

by Jordan DeGraw

Do You Know Your Audience? Designing Higher Education Buyer Personas

Higher education can be a bit of a tough sell. Tuition isn’t cheap and you’re often asking people to make a significant time investment—maybe even asking them to quit their job and go back to school. Of course, the results are usually well worth the investment, but getting people to sign up for a major […]

by Aden Andrus

How to Write Ad Copy That Stops Users in Their Tracks

Too many people don’t place enough value on their ad copy, and it can tank your campaigns fast. Ad copy is an essential component to every campaign you run, no matter what platform you’re using. It’s how you convey value to your audience, explain what your product or service offers and convince them to convert. […]

by Ana Gotter

Why Your Agency Relationships Never Work Out

Agency relationships can be tough. If you’re working with the wrong agency, it can be a roller-coaster of emotional highs and lows. In fact, hiring and firing a marketing agency can feel a lot like dating. There’s the excitement of the initial getting-to-know-you phase, where the relationship is full of promise and the future seems […]

by Jacob Baadsgaard

6 Ways to Maximize Your PPC Budget in 2020

Every dollar you put towards ad spend is precious because every single dollar could ideally help you reach, connect with, and convert members of your target audience. In an ideal world, we’d all have unlimited budgets that allowed us to run exhaustive tests and create high-bid campaigns for every single audience and keyword combination we […]

by Ana Gotter

The Ins and Outs of Higher Education Advertising

Higher education advertising isn’t easy. Here at Disruptive, we’ve worked with dozens of higher education clients, and there’s no easy solution. If you don’t know what you’re doing, it’s going to be a painful, expensive ride. However, despite all of that, there’s a reason why schools keep advertising online—it’s the best way to reach your […]

by Aden Andrus

The 6 Marketing Channels You Should Prioritize in 2023

*Last updated July, 2023. Everyone has limited marketing budgets. We get it. That’s why it is crucial to carefully consider which marketing channels to prioritize. As is often the case, quality is better than quantity. Try to avoid the temptation to spread your budget too thin by attempting to utilize every single channel. Instead, choosing […]

by Joseph Jones

What is ROAS? How to Calculate Return on Ad Spend

If ROI is a metric that gets your engine revving, wait till you learn about ROAS! Return on ad spend (ROAS) is a type of return on investment (ROI) that serves as an essential indicator of the success of your marketing and advertising expenses. In the simplest terms, it tells you the payout on your […]

by Aden Andrus

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