On the Blog

Do You Know Your Audience? Designing Higher Education Buyer Personas

Higher education can be a bit of a tough sell. Tuition isn’t cheap and you’re often asking people to make a significant time investment—maybe even asking them to quit their job and go back to school. Of course, the results are usually well worth the investment, but getting people to sign up for a major […]

by Aden Andrus

How to Write Ad Copy That Stops Users in Their Tracks

Too many people don’t place enough value on their ad copy, and it can tank your campaigns fast. Ad copy is an essential component to every campaign you run, no matter what platform you’re using. It’s how you convey value to your audience, explain what your product or service offers and convince them to convert. […]

by Ana Gotter

Why Your Agency Relationships Never Work Out

Agency relationships can be tough. If you’re working with the wrong agency, it can be a roller-coaster of emotional highs and lows. In fact, hiring and firing a marketing agency can feel a lot like dating. There’s the excitement of the initial getting-to-know-you phase, where the relationship is full of promise and the future seems […]

by Jacob Baadsgaard

6 Ways to Maximize Your PPC Budget in 2020

Every dollar you put towards ad spend is precious because every single dollar could ideally help you reach, connect with, and convert members of your target audience. In an ideal world, we’d all have unlimited budgets that allowed us to run exhaustive tests and create high-bid campaigns for every single audience and keyword combination we […]

by Ana Gotter

The Ins and Outs of Higher Education Advertising

Higher education advertising isn’t easy. Here at Disruptive, we’ve worked with dozens of higher education clients, and there’s no easy solution. If you don’t know what you’re doing, it’s going to be a painful, expensive ride. However, despite all of that, there’s a reason why schools keep advertising online—it’s the best way to reach your […]

by Aden Andrus

The 6 Marketing Channels You Should Prioritize in 2023

*Last updated July, 2023. Everyone has limited marketing budgets. We get it. That’s why it is crucial to carefully consider which marketing channels to prioritize. As is often the case, quality is better than quantity. Try to avoid the temptation to spread your budget too thin by attempting to utilize every single channel. Instead, choosing […]

by Joseph Jones

What is ROAS? How to Calculate Return on Ad Spend

If ROI is a metric that gets your engine revving, wait till you learn about ROAS! Return on ad spend (ROAS) is a type of return on investment (ROI) that serves as an essential indicator of the success of your marketing and advertising expenses. In the simplest terms, it tells you the payout on your […]

by Aden Andrus

The Top Google Ads Strategies for Ecommerce in 2020

Google Ads can work for businesses of all shapes and sizes. It doesn’t matter whether you just launched your company or have been around for ages, or what industry you’re in—Google Ads can most likely benefit you. If you want to see those benefits, though, you’ll need to leverage strategies that were chosen and developed […]

by Ana Gotter

5 Google Ads Automated Bidding Myths You Don’t Want to Fall For

Automation is an appealing thing, especially for marketers who have a ton of tasks on their plate when they’re trying to manage a large number of ad campaigns across multiple platforms. The thought of creating campaigns that are in part (or in whole) “set in and forget it” is an undeniably tempting one. Google Ads’ […]

by Ana Gotter

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