On the Blog

Attribution Models: What You Need to Know

When it comes to online marketing, few things are as important and yet as ignored as attribution models. Simply put, attribution models are how you credit different marketing channels for their contributions to a conversion. Early in your advertising, your attribution model doesn’t matter very much. If you get a conversion, it’s usually the result […]

by Daryl Klingaman

Be in the Know: Ecommerce Statistics You Should Know

The growth of ecommerce is out of this world! In 2019, ecommerce was responsible for around $3.5 trillion in sales and is expected to hit $4.9 trillion by 2021. In the US alone, ecommerce represents over 10% of retail sales and that number is expected to grow by nearly 15% each year! But, ecommerce is not a random […]

by Cydney Hatch

6 Key Differences Between Google Ads and Microsoft Ads

There’s a ton of pressure to choose the right platforms when you start running PPC campaigns. The right platforms are key to both immediate and long-term success, allowing you to hopefully reach the right audience at the right cost. One of the decisions that many marketers will end up making is whether they want to […]

by Ana Gotter

Automation in Google Ads: Who Really Wins?

“Google’s automation is going to take our jobs.” It’s a phrase I’ve heard a few times over the last year from marketing consultants as we’ve started pushing front-facing automation options in the Google Ads platform. But, unbeknownst to my worrisome colleagues, automation has always been a part of the Google Ads platform. Over the last […]

by Patrick Francom

Why Google Ads Accounts Succeed and Fail [DATA]

If you’ve ever managed a Google Ads account, at some point you’ve sat back, stared at the computer screen and wondered, “Why? Why is this happening?” Even the most experienced account manager has this sort of moment on a regular basis. Google Ads is just plain hard to figure out. You can follow every best practice and come […]

by Aden Andrus

Behind the Email Data: What the Metrics Really Tell Us

We all know that email marketing can be wildly valuable to brands of all shapes and sizes. It’s capable of touching users at every stage of the digital sales funnel once the customer has entered it, allowing you to send semi-personalized messages to each audience segment based on their current relationship with you. Email campaigns […]

by Jenny Stamper

Why You Need to Up Your Online Analytics Game

Analytics are a marketer’s best friend. There’s no getting around that. You need detailed reporting to assess everything from how many people are seeing your campaigns to which campaigns are most profitable and likely to lead customers through a path to conversion. Analytics can help you find the strengths and weaknesses in your campaigns so […]

by Ana Gotter

Using Local Search for HVAC: The #1 Way to Find New Clients

In the world of HVAC services, there’s one simple truth that you must work around: to do your job, you have to be local. Even if you’re running a huge, multi-city (or even multi-state) HVAC company, that truth still applies. You can’t fix an air conditioner or heater online, which means someone has to physically […]

by Aden Andrus

Want More Leads for Higher Education? We’re Going to Show You How!

Let’s face it. Generating leads for higher education is a difficult task for even the most skilled marketer. After working with several education-based organizations, including traditional colleges, for-profit universities, trade schools, test prep, and online certifications, we’ve found that they all face the same concerns when it comes to finding new students online. Here are […]

by Tim Hemingway

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