On the Blog

Facebook Groups: Should Your Business Have One?

With organic social reach becoming more and more difficult, you now have to think outside of the box to market and engage with your target audience. Facebook without a doubt is a powerful marketing tool and social channel, but over the years, Facebook has flipped the switch on businesses—requiring them to pay if they want […]

by Cydney Hatch

12 Fast Email Copywriting Tips That Will Boost Your Conversion Rates

Email marketing is an excellent addition to just about any marketing mix. It’s a low-cost marketing option that allows you to quickly reach the majority of your past and current customers while delivering relevant messaging straight to them. Fortunately for all of us, consumers prefer email marketing, too. Consider the following statistics from Hubspot: More […]

by Ana Gotter

How to Use Keyword Research to Determine Product-Market Fit

Which came first? The product? Or the market? Often, when it comes to business, people tend to focus on what to sell, rather than who they’re going to sell it to. It’s only natural. After all, if you have a great product or service, there’s got to be a market for it, right? Well, maybe. Unfortunately, countless businesses […]

by Aden Andrus

The End of Keyword Match Types?

Earlier today, Google dropped the latest in a series of announcements that have fundamentally changed paid search advertising: phrase match and broad match modifier keywords will now include close variants of your keywords. But what does this mean for you and your business? Let’s take a look. Paid Search and Keywords Since the beginning, paid […]

by Aden Andrus

Boosting Reach: Increase Facebook Ad Exposure Without Ad Fatigue

We’re a data-driven agency, which means that when we’re running your ad campaigns, we’re all about the numbers. We want to see how your ads are performing, and we look at all the metrics. Not all metrics, however, should be given the same weight, and it’s hard for new advertisers to know exactly which metrics […]

by Ana Gotter

Winter is Coming…What You Can Do to Get Ready for the Holidays Today

For retail businesses, the holiday shopping season is the most important time of the entire year. Beginning with Black Friday and Cyber Monday, the holiday season is when many ecommerce sites make the majority of their money, so it’s crucial to have a killer marketing strategy in place long before the holidays arrive. With all […]

by Aden Andrus

YouTube Lead Form Ads: Are They Worth It?

YouTube Ads have always been a little different than other types of PPC campaign. The focus has historically been more on creating engaging content to establish brand awareness and message recall, with the hope of using stories to make a lasting impression. Over time, more options rolled out that allowed brands to focus on conversions, […]

by Ana Gotter

Why I Have Stayed at Disruptive So Long: 3 Employee Stories

In the marketing world, it is quite common for people to jump around careers but at Disruptive, we have numerous employees who have been with us since infantry. To us, job satisfaction and company culture are some of the core reasons that motivate our employees to stay and thrive. There is a reason why many […]

by Cydney Hatch

Referral Marketing: The Secret to Competitive Advantage

When it comes to making purchases, we’re all influenced by a number of different factors, which impact our decisions to varying degrees. Great copy on an ad might initially capture our attention, but likely won’t be enough to drive a sale the first time we see it. Seeing a chunk of positive reviews can be […]

by Ana Gotter

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