On the Blog

YouTube Advertising: Is It Worth Your Time and Effort?

YouTube has become a video search engine many people have come to love, even those less tech-savvy. In fact, we spend a billion hours a day on YouTube, more than Netflix and Facebook video combined! Yes, people love YouTube, but the major question remains for many businesses: is it a platform worth advertising on? The […]

by Cydney Hatch

Google Merchant Center Guide: Get Your Products on Google Shopping

What is the Google Merchant Center and how does it work? If you want to run Google Shopping ads, these are important questions to answer. When people use terms like “AdWords” and “Pay-per-click (PPC)”, chances are that images of Google text ads come to mind. These familiar advertisements offer many companies the chance to be […]

by Jacob Baadsgaard

How to Fix Your Facebook Ads Strategy Fast

We’ve all heard the supposed-rumors. Facebook Ads don’t work. They’re too expensive. They don’t actually get results. Too many people leave too many negative comments and it’s all one big giant scam to get us to throw away our money. If I had a dollar for every time someone told me this when I told […]

by Ana Gotter

Instagram Close Friends: How to Create Exclusivity for Your Business

Instagram recently came out with a new feature called “Close Friends” that allows you to share Instagram Stories with only select people from your list of followers. Although this is a great new feature, the idea of exclusivity and privacy are nothing new to social media. Separate communication with lists of individuals has started since the […]

by Cydney Hatch

How to Copy Effective PPC Campaigns From Your Competitors

You know that saying, “you don’t have to be faster than the bear, you just have to be faster than the guy next to you?” (if not, maybe it’s a Southern thing). It’s true when you’re trying to outrun a massive, terrifying grizzly, and it’s true to an extent when it comes to your marketing. […]

by Ana Gotter

Bring On The Traffic! How to Use Google Maps Promoted Pins

If you own a local brick and mortar store, driving foot traffic to your storefront can be a serious challenge, especially as people increasingly love getting products delivered right to their doors! (dang Amazon Subscribe and Save etc!!!). But before you feel you need to close up shop, Google Maps is here to give you some […]

by Cydney Hatch

6 Tried-and-True Google Ads Tricks That Actually Work

Every few months, some grand new “marketing hack” comes out that swears to give you instant results. It’s the advertiser’s version of a get rich quick scheme; even if it worked for one person, recreating all the factors involved to ensure success again and again for everyone typically isn’t possible. While some of these supposed […]

by Ana Gotter

Beware of Vanity: Tracking Social Media Metrics Effectively

You know the feeling—the rush if you will—when you watch your social media numbers spike after publishing something and you just can’t stop checking to see how many new social hearts are flooding your inbox. I mean, this is the social dopamine rush every marketer lives for, right? Now, while we should always celebrate when […]

by Cydney Hatch

What is an eBay Shop? Should You Open One?

If you’re like most people, the line between selling stuff on eBay and running an eBay shop is probably pretty vague. I mean, it’s all ecommerce, right? Is there any real difference between the two? As it turns out, the answer is basically “no”. While eBay tries to make it look like running an eBay […]

by Aden Andrus

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