On the Blog

Go For the Gut! How to Use Emotional Marketing with Facebook Ads

Did you know it takes less than three seconds to have a gut reaction? In fact, Dan Hill in Emotionomics said, “Emotions process sensory input in only one-fifth the time our conscious cognitive brain takes to assimilate that same input.” Emotions have a profound impact on our decisions, create lasting first impressions, and actually inspire us to follow the […]

by Cydney Hatch

How to Get or Grant Access to a Google Ads Account

When you want to work with another person on a Google Ads account—whether you’re granting access to a Google Ads agency/consultant or trying to get access to help someone out—the first step is to make sure that everyone can get into the account. However, requesting access to a Google Ads account and requesting that someone join […]

by Aden Andrus

Why Cookie-Based Retargeting Might Not Work in 2019

You might need to save the cookies for your cookie jar, because in 2019, retargeting based off of digital cookies may not be the best way to advertise your business and products. With the popularity of pop up blockers and 66% of mobile devices not accepting cookies, you are losing many opportunities to track an every increasing […]

by Cydney Hatch

How to Get or Grant Access to a Facebook Ads Account

Looking to work with someone else on a Facebook Ads account? Whether you’re granting access to a Facebook Ads agency/consultant or trying to get access yourself to help someone out, you can’t really work together if you can’t both get into the account. We’re here to help make that happen. In this article, we’re going to […]

by Aden Andrus

YouTube Advertising: Is It Worth Your Time and Effort?

YouTube has become a video search engine many people have come to love, even those less tech-savvy. In fact, we spend a billion hours a day on YouTube, more than Netflix and Facebook video combined! Yes, people love YouTube, but the major question remains for many businesses: is it a platform worth advertising on? The […]

by Cydney Hatch

Google Merchant Center Guide: Get Your Products on Google Shopping

What is the Google Merchant Center and how does it work? If you want to run Google Shopping ads, these are important questions to answer. When people use terms like “AdWords” and “Pay-per-click (PPC)”, chances are that images of Google text ads come to mind. These familiar advertisements offer many companies the chance to be […]

by Jacob Baadsgaard

How to Fix Your Facebook Ads Strategy Fast

We’ve all heard the supposed-rumors. Facebook Ads don’t work. They’re too expensive. They don’t actually get results. Too many people leave too many negative comments and it’s all one big giant scam to get us to throw away our money. If I had a dollar for every time someone told me this when I told […]

by Ana Gotter

Instagram Close Friends: How to Create Exclusivity for Your Business

Instagram recently came out with a new feature called “Close Friends” that allows you to share Instagram Stories with only select people from your list of followers. Although this is a great new feature, the idea of exclusivity and privacy are nothing new to social media. Separate communication with lists of individuals has started since the […]

by Cydney Hatch

How to Copy Effective PPC Campaigns From Your Competitors

You know that saying, “you don’t have to be faster than the bear, you just have to be faster than the guy next to you?” (if not, maybe it’s a Southern thing). It’s true when you’re trying to outrun a massive, terrifying grizzly, and it’s true to an extent when it comes to your marketing. […]

by Ana Gotter

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