On the Blog

How to Tell a Brand Story That Sells

What is a brand? At the drop of a hat, most of us can name a variety of household brand names—Apple, Coca Cola, Dillards, Amazon, Google, etc—but defining what makes Apple a brand and not just a fruit can be challenging. But, when it comes to marketing, your brand is one of your most powerful […]

by Aden Andrus

How to Get the Most Out of Social Media Marketing World 2019

What do you get when you cram 5,000+ social media professionals into the San Diego Convention center for 3 days in March? Social Media Marketing World 2019, of course! Imagine a place where you can get actionable tips from more than 100 experts on Facebook, Instagram, Messenger bots, live video, social strategy, content marketing, analytics, video creation, […]

by Cydney Hatch

Audience Targeting in Paid Search Campaigns: What You Need to Know

For a long time, paid search advertising with Google Ads has centered almost exclusively on keywords. You created keyword lists, ads that matched the search intent of those keyword lists and then set up bids based on what clicks from people searching for those keywords were worth. This approach is a decades-old, effective way to […]

by Aden Andrus

How to Scale Your Ad Campaigns with the Facebook Power Editor

We all know that PPC ads can have an enormous payoff and yield outstanding ROI. We also, unfortunately, know that the ad creation and management process can take up a huge amount of time. It can be exhausting enough to create a single ad, but then testing multiple variations or actually scaling your campaigns can be […]

by Ana Gotter

What to Do When Someone is Bidding on Your Brand

Creating a strong brand takes time. Unfortunately, when it comes to paid search advertising, using another business’s good name to steal their customers takes almost no time at all. It’s frustrating and difficult, but it’s ultimately part of the game we all play. If you do a good job of marketing your business, people will […]

by Aden Andrus

6 Crucial Mistakes You’re Making with Facebook Custom Audiences

Retargeting should be a priority for marketers on all PPC platforms, including Facebook Ads. One study found that retargeting can increase ad response by up to 400%. Another found that typical ad campaigns had a click-through rate of .07%, but campaigns with retargeting had a .7% CTR, yielding 10x more results. When it comes to retargeting, […]

by Ana Gotter

Advertising Beyond Google: Are Bing PPC Ads Worth It?

When it comes to search ads, Google Ads are everyone’s first thought and typically their first investment. This makes sense: Google still dominates more than 92% of all search traffic, so it’s where most advertisers will naturally gravitate. But what about other PPC search ad options? Bing Ads, for example, work on a similar auction […]

by Ana Gotter

Don’t Miss Out: The 2019 Social Media Trends Watchlist

Last year, we saw a ton of changes in social media. From Instagram IGTV, YouTube gaming, Facebook meltdowns, and Reddit’s stunning overhaul, suffice it to say that 2018 was a big year for social media marketing! As social media platforms have evolved into branded communication channels, more businesses are relying on these platforms to reach their […]

by Cydney Hatch

Improving Your Call to Action: A Mind Reader’s Guide

Buy now! Learn more! Sign up! Shop now! These days, we’re surrounded by so many online advertisements with these basic one-liner calls-to-action that it can be easy to start assuming they’re the only way to end an ad. It’s not that these old stand-by phrases are bad, per se—they can certainly be effective in the […]

by Jacob Baadsgaard

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