On the Blog

How to Scale Your Ad Campaigns with the Facebook Power Editor

We all know that PPC ads can have an enormous payoff and yield outstanding ROI. We also, unfortunately, know that the ad creation and management process can take up a huge amount of time. It can be exhausting enough to create a single ad, but then testing multiple variations or actually scaling your campaigns can be […]

by Ana Gotter

What to Do When Someone is Bidding on Your Brand

Creating a strong brand takes time. Unfortunately, when it comes to paid search advertising, using another business’s good name to steal their customers takes almost no time at all. It’s frustrating and difficult, but it’s ultimately part of the game we all play. If you do a good job of marketing your business, people will […]

by Aden Andrus

6 Crucial Mistakes You’re Making with Facebook Custom Audiences

Retargeting should be a priority for marketers on all PPC platforms, including Facebook Ads. One study found that retargeting can increase ad response by up to 400%. Another found that typical ad campaigns had a click-through rate of .07%, but campaigns with retargeting had a .7% CTR, yielding 10x more results. When it comes to retargeting, […]

by Ana Gotter

Advertising Beyond Google: Are Bing PPC Ads Worth It?

When it comes to search ads, Google Ads are everyone’s first thought and typically their first investment. This makes sense: Google still dominates more than 92% of all search traffic, so it’s where most advertisers will naturally gravitate. But what about other PPC search ad options? Bing Ads, for example, work on a similar auction […]

by Ana Gotter

Don’t Miss Out: The 2019 Social Media Trends Watchlist

Last year, we saw a ton of changes in social media. From Instagram IGTV, YouTube gaming, Facebook meltdowns, and Reddit’s stunning overhaul, suffice it to say that 2018 was a big year for social media marketing! As social media platforms have evolved into branded communication channels, more businesses are relying on these platforms to reach their […]

by Cydney Hatch

Improving Your Call to Action: A Mind Reader’s Guide

Buy now! Learn more! Sign up! Shop now! These days, we’re surrounded by so many online advertisements with these basic one-liner calls-to-action that it can be easy to start assuming they’re the only way to end an ad. It’s not that these old stand-by phrases are bad, per se—they can certainly be effective in the […]

by Jacob Baadsgaard

How to Grant Someone Access to Your Google Analytics Account

A good Google Analytics account is a hub of key data about your business’s online presence, so it pays to set it up right and make sure that data is in the right hands. To do that, however, multiple people often need access to your account. To help you make that happen, we’re going to […]

by Aden Andrus

Go For the Gut! How to Use Emotional Marketing with Facebook Ads

Did you know it takes less than three seconds to have a gut reaction? In fact, Dan Hill in Emotionomics said, “Emotions process sensory input in only one-fifth the time our conscious cognitive brain takes to assimilate that same input.” Emotions have a profound impact on our decisions, create lasting first impressions, and actually inspire us to follow the […]

by Cydney Hatch

How to Get or Grant Access to a Google Ads Account

When you want to work with another person on a Google Ads account—whether you’re granting access to a Google Ads agency/consultant or trying to get access to help someone out—the first step is to make sure that everyone can get into the account. However, requesting access to a Google Ads account and requesting that someone join […]

by Aden Andrus

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