On the Blog

Ghosted By Your Audience? Try These Facebook Engagement Tactics

Have you ever had a personal relationship in your life where you invested a ton of time and energy into it and yet received very little or nothing in return? In some cases like this, you might have felt downright ghosted, leaving you not wanting to maintain that relationship at all. Painful, right? Well, if […]

by Cydney Hatch

How to Get More Traffic with Google Ads Close Variants

Have you ever had a brain-melting moment where you turn to Google, trying to find a product, service, or brand, but can’t remember exactly how to spell it, only for Google to spit out the perfect result anyways? I know that I’m a decent speller and I still have these moments with sometimes embarrassingly high […]

by Ana Gotter

Why Facebook Ads Work for Some Ecommerce Companies and Not Others

You’ve probably heard from peers or friends that they’re crushing it with Facebook Ads, but you’re struggling to even get sales and asking yourself, “Why don’t Facebook Ads work for me?”. After managing a few hundred Facebook Ad strategies, here are the “deal makers’ we’ve discovered here at Disruptive Advertising. Holistic Digital Marketing Strategy We’ve […]

by Saunder Schroeder

How to Tell a Brand Story That Sells

What is a brand? At the drop of a hat, most of us can name a variety of household brand names—Apple, Coca Cola, Dillards, Amazon, Google, etc—but defining what makes Apple a brand and not just a fruit can be challenging. But, when it comes to marketing, your brand is one of your most powerful […]

by Aden Andrus

How to Get the Most Out of Social Media Marketing World 2019

What do you get when you cram 5,000+ social media professionals into the San Diego Convention center for 3 days in March? Social Media Marketing World 2019, of course! Imagine a place where you can get actionable tips from more than 100 experts on Facebook, Instagram, Messenger bots, live video, social strategy, content marketing, analytics, video creation, […]

by Cydney Hatch

Audience Targeting in Paid Search Campaigns: What You Need to Know

For a long time, paid search advertising with Google Ads has centered almost exclusively on keywords. You created keyword lists, ads that matched the search intent of those keyword lists and then set up bids based on what clicks from people searching for those keywords were worth. This approach is a decades-old, effective way to […]

by Aden Andrus

How to Scale Your Ad Campaigns with the Facebook Power Editor

We all know that PPC ads can have an enormous payoff and yield outstanding ROI. We also, unfortunately, know that the ad creation and management process can take up a huge amount of time. It can be exhausting enough to create a single ad, but then testing multiple variations or actually scaling your campaigns can be […]

by Ana Gotter

What to Do When Someone is Bidding on Your Brand

Creating a strong brand takes time. Unfortunately, when it comes to paid search advertising, using another business’s good name to steal their customers takes almost no time at all. It’s frustrating and difficult, but it’s ultimately part of the game we all play. If you do a good job of marketing your business, people will […]

by Aden Andrus

6 Crucial Mistakes You’re Making with Facebook Custom Audiences

Retargeting should be a priority for marketers on all PPC platforms, including Facebook Ads. One study found that retargeting can increase ad response by up to 400%. Another found that typical ad campaigns had a click-through rate of .07%, but campaigns with retargeting had a .7% CTR, yielding 10x more results. When it comes to retargeting, […]

by Ana Gotter

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