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All Google Ads Extensions [Assets] + HOW to Optimize Them

Last Updated: August 2023 You can take plenty of steps to ensure that your Google Ads are more efficient and profitable, increasing their odds of success. Great keyword research. Robust and relevant copy. The right bidding strategy. And, of course, Google Ads Extensions. Google Ads Extensions (recently rebranded as “Google Ads Assets”) are outstanding ad […]

by Ana Gotter

8 Google Ads Automated Bidding Strategies and How to Use Them

Automation is kind of the dream, right? It’s why services like Amazon’s subscription option are so popular, and why there are so many solutions rolling out daily to help us streamline everything from our meal planning to bill paying. We all have too many tasks and not enough hours in the day, after all, and […]

by Ana Gotter

Cognitive Biases in Action: Familiarity Breeds Content

Do you consider yourself a rational, logic-driven person? Most of us do. Unfortunately, while most of us don’t want to admit it, even the best logic is usually tainted by emotions—emotions that we often don’t even realize are twisting our thinking. In psychology, they refer to these emotional influences as “cognitive biases”. While the existence […]

by Aden Andrus

5 Common Google Ad Issues that Will Derail Your Campaigns

Google Ads will keep you on your toes, because everything is always just a little bit in flux. Certain keywords rise and fall in effectiveness, CPCs can change relatively quickly, and updates to the platform can send everything a little out of whack. Since Google Ads is such an intricate, complicated system, it shouldn’t be […]

by Ana Gotter

How to Market Your Crowdfunding Campaign With PPC Advertising

In today’s economic environment, it can be difficult to secure funding for your business—let alone find an investor willing to shell out major cash for your project. So, for that reason, crowdfunding has become a popular way to raise money and resources from the support of many smaller investors (your crowd!). The problem is, how do […]

by Cydney Hatch

CONVERT: The Secret to Successful Ecommerce Sites

You’ve heard it all before. Mobile is taking over the world, changing how we interact with each other, how people interact with businesses, and how businesses interact with their clientele. The ecommerce industry (essentially defined as purchases made electronically over the internet) is like the wide spreading cat obsession of Generation Z. Not fully understood, ever […]

by Chelsea Taele

How to Choose the Right Facebook Objectives for Every Campaign

When you’re creating a new Facebook Ad campaign, you have to start making big decisions right off the bat. The very first choice you’ll make is deciding what objective you want to optimize for, and your selection will absolutely affect your campaign. It can impact what actions you optimize for, what you pay for and […]

by Ana Gotter

Break Through the Noise: Writing Tips for Lead Generation

Lead generation is the process of gaining the interest of potential customers to bring in future sales. Whether you are a small or medium-sized business—and whether you have a B2B or B2C sales model—to maintain an active sales funnel, you need to be consistently attracting new leads. There are many different approaches and platforms you […]

by Kelly Shelton

Facebook Messenger Chatbots 101: No Coding Necessary

The thought of chatbots can be a little intimidating, right? After all, think about all the coding that has to go into it, let alone all the content you have to pre-set to make it work effectively! For most, those two thoughts alone are enough to make them want to run for the hills, but […]

by Cydney Hatch

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