On the Blog

How to Copy Effective PPC Campaigns From Your Competitors

You know that saying, “you don’t have to be faster than the bear, you just have to be faster than the guy next to you?” (if not, maybe it’s a Southern thing). It’s true when you’re trying to outrun a massive, terrifying grizzly, and it’s true to an extent when it comes to your marketing. […]

by Ana Gotter

Bring On The Traffic! How to Use Google Maps Promoted Pins

If you own a local brick and mortar store, driving foot traffic to your storefront can be a serious challenge, especially as people increasingly love getting products delivered right to their doors! (dang Amazon Subscribe and Save etc!!!). But before you feel you need to close up shop, Google Maps is here to give you some […]

by Cydney Hatch

6 Tried-and-True Google Ads Tricks That Actually Work

Every few months, some grand new “marketing hack” comes out that swears to give you instant results. It’s the advertiser’s version of a get rich quick scheme; even if it worked for one person, recreating all the factors involved to ensure success again and again for everyone typically isn’t possible. While some of these supposed […]

by Ana Gotter

Beware of Vanity: Tracking Social Media Metrics Effectively

You know the feeling—the rush if you will—when you watch your social media numbers spike after publishing something and you just can’t stop checking to see how many new social hearts are flooding your inbox. I mean, this is the social dopamine rush every marketer lives for, right? Now, while we should always celebrate when […]

by Cydney Hatch

What is an eBay Shop? Should You Open One?

If you’re like most people, the line between selling stuff on eBay and running an eBay shop is probably pretty vague. I mean, it’s all ecommerce, right? Is there any real difference between the two? As it turns out, the answer is basically “no”. While eBay tries to make it look like running an eBay […]

by Aden Andrus

Dropshipping and Facebook Ads: Does It Really Work?

It seems like every day there is a new kid on the ecommerce block, hoping to make money from their dropshipping prowess, but not everyone seems to be going the distance… One of the fastest routes to market is to use Facebook ads as a way to quickly make sales and pull in customers. But […]

by Patrick Foster

Using Facebook Awareness Ads for Local SEO

Facebook ads are well known for having excellent targeting capabilities, and nowhere is this truer than with local awareness ads. These ads reach people near your business by allowing you to define a radius (as small as one mile) around your location. Facebook then displays the ad to just users who live in the area […]

by Caz Bevan

4 Easy Strategies to Drive Local Traffic With Google Ads

Many small businesses assume that Google Ads are only useful for driving on-site traffic. It’s easy to understand where the misconception comes from: it’s a lot easier, after all, to click on an ad than to get in your car or call an Uber and head to a brick-and-mortar location. And it’s definitely more difficult […]

by Ana Gotter

Put Your Content on the Map with Paid Social Promotion

Ever write a brilliant piece of content…only to watch it fade into obscurity? Maybe you get a few clicks from your social media following, but it fizzles after that. Don’t worry, you’re not alone. With millions of posts going up on a daily basis, even the best content can have a hard time getting traction—either on social […]

by Aden Andrus

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