On the Blog

How to Use Targeted Advertising in a Data Paranoid World

Online information privacy is paramount for internet users today, considering the increased risk of exposing one’s identity, interests, and behavior online. So, it shouldn’t come as a surprise that the realm of targeted advertising is also facing a fundamental change. In recent years, there has been a rise of anonymous ad-blockers, which make companies feel […]

by Cydney Hatch

Google’s Keyword Planner: 5 Strategies You Need to Be Using

Achieving success with Google Ads relies heavily on choosing the right keywords to target. If you aren’t targeting the right keywords, after all, you could end up paying more than you need to, not connecting with your target audience or even see the relevance of your ad campaign drop significantly. Keyword research can feel overwhelming, […]

by Ana Gotter

Be in the Know: 2019 PPC Statistics You Should Know

2018 was a huge year for PPC marketing! There were massive changes over at Google with AdWords being rebranded as Google Ads, the new Google Ads interface and the launch of numerous new campaign types, features, enhancements, targeting options and tools. Meanwhile, we saw big growth for platforms like BingAds and LinkedIn while Amazon gave Google a […]

by Cydney Hatch

Holiday Remarketing: Last Minute Tips for Procrastinators

During this year’s holiday shopping season, consumers are projected to spend around $120,000,000,000 online. That’s a lot of zeros. With 40% of holiday spending happening in the 10 before Christmas, that means there’s still a lot of money left on the table. So, even if you didn’t quite make the most of Black Friday or […]

by Aden Andrus

How to Turn Content Marketing Traffic into Content Marketing Leads

There’s a good reason why 90% of organizations use content in their marketing: it costs 62% less than traditional marketing and generates 3x as many leads per dollar spent. This is great news, but it’s unhelpful if you’re still unsure how to create content that converts. Unfortunately, there’s no silver bullet for tuning your content […]

by Kelly Shelton

The 9 Facebook Advertising Tips You Need to Know

One incredible strength of Facebook Ads is just how much you can do with them. You can target almost any audience in an assortment of placements on and off Facebook and you can do so with a ton of different ad formats. This customization potential is extraordinary. All these options don’t do much for you, however, […]

by Ana Gotter

How to Plan An Epic Business Launch: A Checklist

So you’re going to be in launch sequence soon, eh? As this is an exciting time for any business, congrats! Whether it’s your business launch party, introducing new products or sharing big announcements, doing a business launch correctly will be key to your progressive success! Let’s be real, you have slaved over the new aspects […]

by Cydney Hatch

21 Amazing Facebook Ads Examples that Actually Work

Creating Facebook Ads can be a daunting challenge. You need to get the targeting right, manage a complicated budget, and make a ton of decisions about where you want your ad to show up and when. And that’s all before you actually get to the creatives. The copy, images, videos, offers, and ad formats that […]

by Ana Gotter

How to Turn Seasonal Shoppers Into Year-Long Customers

The holiday season brings Santa, a touch of magic and a huge influx of brand new shoppers to your door—all of which are apt to vanish come Christmas morning unless you try hard to hold onto them! In fact, 32% of your annual holiday traffic comes from new people—every year. Many of them will come […]

by Kelly Shelton

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