On the Blog

How to Conduct Market Research in 4 Easy Steps

You know your product and service insight and out. You know what it’s capable of, and how it can help people. But how well do you actually know the audience that you want to sell it to? Understanding your target audience is going to be an important part of building and promoting any business. You’ll […]

by Ana Gotter

How to Create Video Content that Supports Your Online Marketing

Video marketing is not just important for online marketers, it’s critical to your success! It seems that most business articles these days are always telling you that if you don’t have video content as part of your marketing strategy then you are behind. Let’s be real…they’re not wrong! Getting into video content is a slow […]

by Kent Lloyd

How to Use Hashtags Effectively: Tools, Tricks and Hot Tips

Hashtags have permeated everything—from structuring our daily conversations to supporting national and international movements. Organizing hashtags like #metoo, #girlcrushMonday, #HowIWillChange, and #LahuKaLagaan are just some of the top hashtags we’ve rallied around in recent years. But how can you make the most of hashtags for your business? What does a good hashtag on social media […]

by Victoria Greene

Marketing on a Budget: Marketing Techniques That Work

Entrepreneurs are always on the go, looking for the next startup challenge, but one of the most common problems with business startups is money flow. If you have ever started a business, you know all too well that in the beginning, money can be tight. Between payroll, insurance plans, marketing, product development, legal and more…it all […]

by Cydney Hatch

Integrated Marketing: What is it and Should I Care?

This time of year, we get hit hard with the marketing calendars and the cross-platform funnels and everything else that comes with the heightened marketing efforts the holiday season brings. If there are any cracks in your overall strategies or in your individual campaigns that have gone unnoticed, this is when they’ll stick out like […]

by Ana Gotter

Are Web Design Best Practices Killing Your Conversion Rate?

When it comes to website design and optimization, everyone has an opinion. With a simple Google search, you can find literally hundreds of best practices that you should be incorporating into your website design. But are all of those “best practices” really best for your business? Unfortunately, just because “best practices” work for some businesses […]

by Lydia Ogles

Instagram Nametags: What Are They and Why Do I Care?

Over at Instagram, they have been a hive of busy tech bees creating new Instagram features to launch the social platform into the modern world and trends. From IGTV, new video and photo modes/filters to even new content algorithms they are on FIRE! The newest addition many of you might have stumbled upon is called Instagram […]

by Cydney Hatch

Location, Location, Location! How to Use Geo-Targeting in Your PPC Campaigns

The internet has connected us more thoroughly than ever before, revolutionizing how we can create and run our businesses. We’re no longer limited to the customers who are within a reasonable driving distance, if they happened to find an advertisement for our business somewhere. Instead, we can sell far and wide, with SEO helping customers […]

by Ana Gotter

Affiliate Marketing 101: Setting Up Affiliate Relationships for Success

Working the hardest used to be the golden standard to go by. Who puts in the most hours? Who stays latest at the office and comes in earliest and really shows that dedication? That’s still a sign of dedication, but now, everyone is all about finding the easiest ways possible to make “passive income.” People […]

by Ana Gotter

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