On the Blog

Marketing on a Budget: Marketing Techniques That Work

Entrepreneurs are always on the go, looking for the next startup challenge, but one of the most common problems with business startups is money flow. If you have ever started a business, you know all too well that in the beginning, money can be tight. Between payroll, insurance plans, marketing, product development, legal and more…it all […]

by Cydney Hatch

Integrated Marketing: What is it and Should I Care?

This time of year, we get hit hard with the marketing calendars and the cross-platform funnels and everything else that comes with the heightened marketing efforts the holiday season brings. If there are any cracks in your overall strategies or in your individual campaigns that have gone unnoticed, this is when they’ll stick out like […]

by Ana Gotter

Are Web Design Best Practices Killing Your Conversion Rate?

When it comes to website design and optimization, everyone has an opinion. With a simple Google search, you can find literally hundreds of best practices that you should be incorporating into your website design. But are all of those “best practices” really best for your business? Unfortunately, just because “best practices” work for some businesses […]

by Lydia Ogles

Instagram Nametags: What Are They and Why Do I Care?

Over at Instagram, they have been a hive of busy tech bees creating new Instagram features to launch the social platform into the modern world and trends. From IGTV, new video and photo modes/filters to even new content algorithms they are on FIRE! The newest addition many of you might have stumbled upon is called Instagram […]

by Cydney Hatch

Location, Location, Location! How to Use Geo-Targeting in Your PPC Campaigns

The internet has connected us more thoroughly than ever before, revolutionizing how we can create and run our businesses. We’re no longer limited to the customers who are within a reasonable driving distance, if they happened to find an advertisement for our business somewhere. Instead, we can sell far and wide, with SEO helping customers […]

by Ana Gotter

Affiliate Marketing 101: Setting Up Affiliate Relationships for Success

Working the hardest used to be the golden standard to go by. Who puts in the most hours? Who stays latest at the office and comes in earliest and really shows that dedication? That’s still a sign of dedication, but now, everyone is all about finding the easiest ways possible to make “passive income.” People […]

by Ana Gotter

Step Right Up! Everything You Need to Know About Promotion Marketing

Have you ever been to a circus or carnival? If you have, you might be familiar with the shouts of an attraction barker. Attraction “barkers” are individuals who attempt to attract patrons to entertainment events by describing attractions of the show and emphasizing variety, novelty, beauty or some other feature believed to incite people to attend. […]

by Cydney Hatch

6 Goal-Oriented Content Marketing Strategies You Need to Be Using

A quick look at most business websites will quickly reveal that many feature a prominent “blog” title somewhere in their navigational menu. We’ve come a long way from the days when blogging meant publishing bad poetry on WordPress.com. Today, content marketing is a valuable tool that businesses can use to drive traffic to their site, […]

by Ana Gotter

SEO and Web Design: How Do You Make Them Work Together?

As a business owner, one of the things that you will be concentrating on is getting people to your website. Whether the purpose of your website is to drive them to see you in store, or you’re offering your products online, it’s important to ensure that your website is both aesthetically pleasing as well as […]

by Aden Andrus

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