On the Blog

The New Facebook Canvas Ads: Creating Full-Screen Instant Experiences

Mobile matters right now. A lot of big sites are scrambling to implement AMP to make their online presence more mobile-friendly and we’ve seen how Stories are dominating Instagram user attention thanks to their full-screen, mobile-friendly format. Facebook and Instagram Stories aren’t the only full-screen mobile experience that brands should be using, however. Facebook Canvas […]

by Ana Gotter

5 Ways Messaging is Transforming Customer Service for Online Retailers

As more consumers shift their spending to the web, it has been all hands on deck for online retailers. Online retailers have to keep a lot of gears moving: inventory management, website updates and outbound emails to name a few. Many retailers have turned to technology to handle the onslaught of traffic and transactions. Customer […]

by Marciela Ross

20 Stellar Video Advertising Campaigns You Should Check Out

Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. With many of those ads being screened on whether a customer engages or not, to be impactful, just like art, there needs to be a personal connection. So the question is, what does it take to create a campaign […]

by Cydney Hatch

Improving PPC Performance with Targeted Chat Rules

As great as pay-per-click (PPC) advertising can be for your business, sometimes it can drive you crazy! After all, you pay for every click, so if you aren’t getting many new leads and/or sales from those clicks, PPC can be an expensive way to grow your business. With that in mind, most online marketers are […]

by Aden Andrus

5 Tips to Effectively Manage Inventory for Online Stores

While we will likely never see traditional brick and mortar stores phased out of being, there’s no denying that online establishments are certainly on an atmospheric rise. These stores are run just as any other company, but most all their business is conducted online. In today’s digital age, online stores are popular, convenient, and easy […]

by Chinh Nguyen

Spoiler-Free Holidays: How to Keep Your Online Shopping a Secret

The holidays are just around the corner—and if you’re anything like me, you’re already planning some super-awesome surprise gifts for your favorite people. Mysteriously enough, though, everything you’ve thought about buying for a gift seems to be popping up in ads everywhere else you go online. If your spouse shares your laptop or the kids […]

by Caz Bevan

The 6 Key Elements of Product Marketing

Have you ever seen an ad or an email showcasing a specific item that’s right up your alley and thought, I need that. Maybe it was a security system for your house…or a high-tech baby monitor for your newborn…or a gorgeous leather messenger bag. Think about the about the campaign and what made you want the […]

by Ana Gotter

Hip Hip Hooray: Instagram Essentials for Medical Practices

The medical field is full of quality images! Whether it’s X-rays, comparison photos or MRIS, medical practices have visual content readily available. So, if that’s the case, why not make it work for your practice instead of having them sit in your filed folders? Since images and medicine go hand in hand and Instagram has 500 […]

by Cydney Hatch

Where is the Best Place for a Dentist to Advertise?

In this article, I’ll discuss patient acquisition for private paying patients and insurance practices and for people running their own fully private dental practice. I’ll give you some preliminary advice and then get into where you can find the best ROI for patient acquisition from each of the main marketing channels. As a digital marketing […]

by Ed Challinor

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