On the Blog

How to Prepare for the Launch of Your PPC Ad Campaign

Organic marketing practices like search engine optimization, content marketing and social media are all excellent ways to engage with your audience, but you’re missing out if you don’t also include ads in your strategy. Digital ads allow you to target specific users, improve visibility, and enhance your brand image beyond what organic marketing alone could […]

by Kelly Shelton

Christmas is Coming…How to Make the Most of Your Holiday Advertising

It seems weird to start thinking about the holidays when it is still sunny and warm outside, but for ecommerce businesses, holiday planning is happening earlier and earlier each year. After all, the competition is getting more and more fierce online, which means customers are becoming less loyal to brands and more loyal to user […]

by Josh Hansen

The Insider’s Guide to How the Marketing Process Works

You’re sitting in front of your computer, knowing that you need to market your business somehow and get online to look at all the options. Within a few minutes, even though you have a basic understanding about some of the options out there, you’re overwhelmed. There are so many marketing options out there. Email marketing. […]

by Ana Gotter

Brand Marketing: How to Make Your Brand Identity Work for You

Whether you offer organic, plant-based laundry detergent or you’re a CPA specializing in startups, you likely have a whole list of similar businesses that show up in Google alongside you. They might even show up in front of you. Your product may be on equal playing field and it may even be superior. That’s not […]

by Ana Gotter

Statistical Significance in Marketing: Why Does it Matter?

In college, I took a statistics class where we spent a month and a half calculating probabilities of particular outcomes with playing cards. It was by far one of the most fun concepts to work with, and I was convinced it would become an incredibly practical tool of math for the rest of my life […]

by Trevor Anderson

How to Find the Target Market That Will Benefit You Most

One of the biggest challenges that many businesses face early on is to really define their audience and understand who their target market is. A real estate agent with the appropriate licenses, for example, could try to help clients sell or buy everything from a tiny apartment to a commercial mega mall. They’ll often be […]

by Ana Gotter

Want to Excel in 2018? Check Out These Handy Marketing Resources!

When wanting to improve our lives, what do we turn to? Do we search for useful online articles? Do we visit the local bookstore and browse through books relating to the topic? Do we visit a trusted friend or a successful person in the field for advice? Marketers can also find helpful marketing resources to […]

by Cydney Hatch

How to Use PPC to Get More Sales

Contrary to popular belief, PPC campaigns never make money. It’s marketing. All you do is spend money. Of course, you spend that money in the hopes that people will see your ads, visit your website or business and actually buy your product or service, but nobody ever says, “Hey, that ad was really nice. Have […]

by Jacob Baadsgaard

Niche Marketing: The Secret to Standing Out In Competitive Fields

When you’re first creating your business, it’s easy to think that your product or service could help everyone. Everyone needs a marketing agency, after all, or a television, or a plumber at some point in their lives. And your product or service will be the best one out there! But then you realize that maybe commercial […]

by Ana Gotter

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