On the Blog

Brand Marketing: How to Make Your Brand Identity Work for You

Whether you offer organic, plant-based laundry detergent or you’re a CPA specializing in startups, you likely have a whole list of similar businesses that show up in Google alongside you. They might even show up in front of you. Your product may be on equal playing field and it may even be superior. That’s not […]

by Ana Gotter

Statistical Significance in Marketing: Why Does it Matter?

In college, I took a statistics class where we spent a month and a half calculating probabilities of particular outcomes with playing cards. It was by far one of the most fun concepts to work with, and I was convinced it would become an incredibly practical tool of math for the rest of my life […]

by Trevor Anderson

How to Find the Target Market That Will Benefit You Most

One of the biggest challenges that many businesses face early on is to really define their audience and understand who their target market is. A real estate agent with the appropriate licenses, for example, could try to help clients sell or buy everything from a tiny apartment to a commercial mega mall. They’ll often be […]

by Ana Gotter

Want to Excel in 2018? Check Out These Handy Marketing Resources!

When wanting to improve our lives, what do we turn to? Do we search for useful online articles? Do we visit the local bookstore and browse through books relating to the topic? Do we visit a trusted friend or a successful person in the field for advice? Marketers can also find helpful marketing resources to […]

by Cydney Hatch

How to Use PPC to Get More Sales

Contrary to popular belief, PPC campaigns never make money. It’s marketing. All you do is spend money. Of course, you spend that money in the hopes that people will see your ads, visit your website or business and actually buy your product or service, but nobody ever says, “Hey, that ad was really nice. Have […]

by Jacob Baadsgaard

Niche Marketing: The Secret to Standing Out In Competitive Fields

When you’re first creating your business, it’s easy to think that your product or service could help everyone. Everyone needs a marketing agency, after all, or a television, or a plumber at some point in their lives. And your product or service will be the best one out there! But then you realize that maybe commercial […]

by Ana Gotter

35 Marketing Ideas to Shake Things Up in 2018

Have you run out of marketing and advertising ideas? Or are your marketing campaigns stalling out and you’re wondering what to do next? If so, you are not alone. Whether you’re a creative genius or been forced in a creative role, you have probably experienced the equivalent of writer’s block. But, like any “funk” we find […]

by Cydney Hatch

Marketing Objectives: It’s Time to “Goal” for It!

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” —Pablo Picasso Do you know what your marketing objectives are and how they support your business objectives? If you’re scratching your head, you’re not alone. […]

by Cydney Hatch

5 Types of Appeals to Use for Buzz Marketing

I write a lot of content for a lot of brands, and I’d be rich if I got a penny every time a new potential client got on a call, commissioned a blog post, and said “you can make that go viral, right?” Ah, if only I could. Brands who want to go viral are […]

by Ana Gotter

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