On the Blog

The Road to Success: An In-Depth Marketing Plan Template and Guide

Have you ever left on a trip without a game-plan? If you have, you’ve probably lived to regret it. Whether it’s not mapping out travel times and locations, times of closings to having no idea where to stay…it can be a mess! Like unplanned personal travel, without a defined marketing plan, most businesses will struggle […]

by Cydney Hatch

Global Marketing 101: Are You Ready to Go International?

The idea of scaling your business to an international level can be both intimidating and incredibly alluring at the same time. The thought of a wider audience base could mean more stability and more room to scale is an appealing one. Our world is now more hyper-connected than ever before, and even small businesses with […]

by Ana Gotter

35 Creative Marketing Strategies You Can Use to Think Outside-the-Box

It’s easy to look at big viral campaigns and be both impressed and a little jealous. It’s so obvious, you’ll think. Why didn’t I come up with that first? We see this all over. Wendy’s epic social takedowns of their competitors. Old Spice’s interactive quirky character and video response campaigns. Coca Cola’s Share-A-Coke strategy. They can seem like […]

by Ana Gotter

How to Prepare for the Launch of Your PPC Ad Campaign

Organic marketing practices like search engine optimization, content marketing and social media are all excellent ways to engage with your audience, but you’re missing out if you don’t also include ads in your strategy. Digital ads allow you to target specific users, improve visibility, and enhance your brand image beyond what organic marketing alone could […]

by Kelly Shelton

Christmas is Coming…How to Make the Most of Your Holiday Advertising

It seems weird to start thinking about the holidays when it is still sunny and warm outside, but for ecommerce businesses, holiday planning is happening earlier and earlier each year. After all, the competition is getting more and more fierce online, which means customers are becoming less loyal to brands and more loyal to user […]

by Josh Hansen

The Insider’s Guide to How the Marketing Process Works

You’re sitting in front of your computer, knowing that you need to market your business somehow and get online to look at all the options. Within a few minutes, even though you have a basic understanding about some of the options out there, you’re overwhelmed. There are so many marketing options out there. Email marketing. […]

by Ana Gotter

Brand Marketing: How to Make Your Brand Identity Work for You

Whether you offer organic, plant-based laundry detergent or you’re a CPA specializing in startups, you likely have a whole list of similar businesses that show up in Google alongside you. They might even show up in front of you. Your product may be on equal playing field and it may even be superior. That’s not […]

by Ana Gotter

Statistical Significance in Marketing: Why Does it Matter?

In college, I took a statistics class where we spent a month and a half calculating probabilities of particular outcomes with playing cards. It was by far one of the most fun concepts to work with, and I was convinced it would become an incredibly practical tool of math for the rest of my life […]

by Trevor Anderson

How to Find the Target Market That Will Benefit You Most

One of the biggest challenges that many businesses face early on is to really define their audience and understand who their target market is. A real estate agent with the appropriate licenses, for example, could try to help clients sell or buy everything from a tiny apartment to a commercial mega mall. They’ll often be […]

by Ana Gotter

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