On the Blog

B2B Marketers Unite! How to Create a Collaborative B2B Marketing Plan

Collaboration, teamwork, partnerships…what does that look like in your B2B business, let alone your B2B marketing plan? Sadly, a lot of people in their workspace do not effectively collaborate with their counterparts. And, more often than not, many companies fail to succeed and waste millions of dollars because of poor teamwork and collaboration across their departments, […]

by Cydney Hatch

B2B Marketing: How to Market Your Business Online

The internet has changed B2B marketing forever. In the old days, finding new B2B clients was all about who you knew. Today, B2B companies can market to businesses halfway around the world with the press of a button. But, there’s a big difference between marketing your B2B business online and marketing it effectively. In this article, […]

by Aden Andrus

How to Build a Great B2B Website: 12 of the Best B2B Websites to Learn From

When you interact with a business for the first time, where do you do it? In many cases, the first true touch point or interaction will be on the business’s website. You’ll poke around, look at their products and About Me page and start to get a feel for who they are. Their outreach efforts […]

by Ana Gotter

The Ultimate Guide to Modern B2B Ecommerce

The B2B ecommerce industry is gaining a lot of momentum. Case in point, B2B ecommerce transactions are projected to reach $1.2 trillion by 2021! Although these are great numbers, B2B businesses are not new to the ecommerce game—B2B ecommerce has been around for a while. In fact, most B2B retailers (78%) have been selling online for […]

by Cydney Hatch

What is B2B Marketing? How to Start Marketing Your B2B Business

Business isn’t personal. We’ve all heard that phrase…but anyone who has ever had a job (let alone owned their own business) can tell you that the phrase is wrong. Business is personal. Even if you’ve been laid off because of a budget or had a contract severed because of a bottom line, it still feels personal. […]

by Ana Gotter

B2B Sales: How to Close More Inbound B2B Leads

No matter how great your B2B business is, if you aren’t good at B2B sales, your company is going to struggle. This is especially true if you’re trying to grow your business. If you do a good job of marketing your B2B business online, you’ll get a lot of inbound leads. These are the best, […]

by Aden Andrus

B2B Marketing Channels 101: What’s Best For Your Business?

So, you have a passion for helping other businesses. Hence, the B2B business you own and you want to help flourish! You have the branding, financing and everything squared away, but with the wide range of channels you can use for your B2B marketing, it can be easy to get overwhelmed. There is a lot to […]

by Cydney Hatch

What is B2B…and What Type of B2B Business Should I Choose?

There are a lot of terms that float around in the business world, and the phrases “B2B” and “B2C” are two of them. These two terms will dictate what types of customers you’re selling to, what you’re selling and even—in some ways—how your business operates. In the former, you’re selling to businesses and in the […]

by Ana Gotter

8 B2B Digital Marketing Strategies Marketers Need to Try in 2018

B2B, or business to business companies, are unique animals that require a well thought out and creative marketing plan. When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way […]

by Cydney Hatch

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