On the Blog

B2B…is What Exactly? Understanding B2B Companies

B2B… is what exactly? No, it’s not another 2000’s R&B group, we already had B2K and those types of B2’s should stay in the 2000s along with oversized t-shirts, frosted lip glosses, Reading Rainbow and Sugar Ray. B2B is not an ab physiqued 2000’s boy band group, it’s a flourishing business-to-business (what “B2B” stands for) model for selling […]

by Cydney Hatch

Google Merchant Center for Beginners: Getting Started with Google!

Behind every good Google Shopping campaign is a great Google Merchant Center account. Sure, it can be easy to get caught up in the details of tweaking your Google Shopping settings, but when you get right down to it, if you aren’t using Google Merchant Center effectively, even the most optimized product listing ads (PLAs) […]

by Josh Hansen

How to Craft an Online Marketing Funnel that Drives Sales

What is an online marketing funnel? What are marketing funnels used for? How do you set one up? How do you optimize your marketing funnels? These are all great (and very common) questions. When it comes to online marketing, your advertising is only as good as the marketing funnel it puts people in. The simple […]

by Aden Andrus

The Best WordPress Ecommerce Plugins in 2018

WordPress is one of the most popular content management systems (CMS) out there. It’s user-friendly, and the customization options are extensive. This allows any type of business to create any type of site that they’d like. When it comes to ecommerce, though, WordPress’s user-friendliness isn’t enough to get the job done on its own. Actual […]

by Ana Gotter

Amazon Fulfillment: Is Amazon FBA Worth the Cost?

The Amazon fulfillment network is one of the unsung heroes behind the retail giant’s domination of the ecommerce industry. After all, Amazon doesn’t just sell billions of items every year—it has to ship all of those items, too. In effect, the Amazon fulfillment network solved one of the biggest problems in the ecommerce industry: how do […]

by Aden Andrus

The Best Shopify Alternatives to Host Your Online Store

Shopify is an incredible tool for online merchants. It truly is an all-in-one ecommerce platform that allows businesses to set up, host, and manage their online store all through one seamless interface. It’s high functioning, high speed, and has incredible customization options. There’s a reason I recommend it to any clients coming to me wanting […]

by Ana Gotter

7 Most User-Friendly Ecommerce Website Builder Options in 2018

You’re ready for a new ecommerce website. You know what kind of features you want it to have and you’re ready to create it so you can start selling new products to your customers. Before you start actually jumping in to the creation process, though, you need to choose what ecommerce website builder you want […]

by Ana Gotter

Online Retail Marketing: 7 Strategies That Will Help You Sell More Product

Online retail marketing is a lot of work. You’ve got product descriptions and images to optimize, a website to manage and test, reviews to cultivate and respond to, campaigns to monitor and run…the list goes on and on. If you’re just getting into retail marketing, this can all feel overwhelming. Even if you’ve been running an […]

by Aden Andrus

Facebook vs AdWords: What’s Right for Your Business?

If you’ve been in PPC advertising for a while, you probably remember the good old days when you could get AdWords (now Google Ads) clicks for pennies. The traffic was good, the cost was good. For early adopters, AdWords changed the way they did business. Unfortunately, all good things must come to an end. Over […]

by Saunder Schroeder

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