On the Blog

8 B2B Digital Marketing Strategies Marketers Need to Try in 2018

B2B, or business to business companies, are unique animals that require a well thought out and creative marketing plan. When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way […]

by Cydney Hatch

B2B and B2C Marketing: What’s the Difference?

Let’s say you’re booking a cruise for you and your significant other. You likely have a budget, but it’s also easy to get caught up in the website’s promise of romance and adventure. It is a vacation, after all, right? Why not make it great? Your thought process and decision making for choosing a romantic […]

by Ana Gotter

Business-to-Business: Breaking Down the B2B Business Model

Business-to-business (also referred to as “B to B” or “B2B”) is a fairly common business term. It’s been around for decades, but these days you seem to hear it all over the place. With the advent of the internet, phrases like “business-to-business marketing“, “B2B sales”, “B to B services” and more have all become commonplace, […]

by Aden Andrus

B2B Content Marketing: A Practical Guide

Marketing a B2B business is hard. Your market is usually fairly niche, which means you’re often competing with a lot of other businesses for a fairly small target market. To make things even worse, your sale cycle is usually fairly long and involved. High competition, niche target market and long sales cycle? It’s a marketing nightmare! […]

by Aden Andrus

21 Bizarre Independence Day Stock Photography You Should Not Use For Your Business

Ahhh…America’s Independence Day… Let’s light fireworks, gather our friends and family, throw hot dogs on the grill, wear all things Americana to tacky levels and most importantly, enjoy some bizarre Independence Day stock photography! Because well, why not? This is “Emerica”, we do what we want! Since today is full of respect, memories and heavy […]

by Cydney Hatch

B2B in the Digital Age: What You Need to Know

In business, you often hear terms like “B2B” and “B2C” thrown around. But what exactly do these terms mean? Well, you’ve come to the right place. In this article, we’re going to go over exactly what “B2B” means, what it describes, what sorts of businesses and business activities fit under this term and how the […]

by Aden Andrus

B2B…is What Exactly? Understanding B2B Companies

B2B… is what exactly? No, it’s not another 2000’s R&B group, we already had B2K and those types of B2’s should stay in the 2000s along with oversized t-shirts, frosted lip glosses, Reading Rainbow and Sugar Ray. B2B is not an ab physiqued 2000’s boy band group, it’s a flourishing business-to-business (what “B2B” stands for) model for selling […]

by Cydney Hatch

Google Merchant Center for Beginners: Getting Started with Google!

Behind every good Google Shopping campaign is a great Google Merchant Center account. Sure, it can be easy to get caught up in the details of tweaking your Google Shopping settings, but when you get right down to it, if you aren’t using Google Merchant Center effectively, even the most optimized product listing ads (PLAs) […]

by Josh Hansen

How to Craft an Online Marketing Funnel that Drives Sales

What is an online marketing funnel? What are marketing funnels used for? How do you set one up? How do you optimize your marketing funnels? These are all great (and very common) questions. When it comes to online marketing, your advertising is only as good as the marketing funnel it puts people in. The simple […]

by Aden Andrus

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