On the Blog

B2B Content Marketing: A Practical Guide

Marketing a B2B business is hard. Your market is usually fairly niche, which means you’re often competing with a lot of other businesses for a fairly small target market. To make things even worse, your sale cycle is usually fairly long and involved. High competition, niche target market and long sales cycle? It’s a marketing nightmare! […]

by Aden Andrus

21 Bizarre Independence Day Stock Photography You Should Not Use For Your Business

Ahhh…America’s Independence Day… Let’s light fireworks, gather our friends and family, throw hot dogs on the grill, wear all things Americana to tacky levels and most importantly, enjoy some bizarre Independence Day stock photography! Because well, why not? This is “Emerica”, we do what we want! Since today is full of respect, memories and heavy […]

by Cydney Hatch

B2B in the Digital Age: What You Need to Know

In business, you often hear terms like “B2B” and “B2C” thrown around. But what exactly do these terms mean? Well, you’ve come to the right place. In this article, we’re going to go over exactly what “B2B” means, what it describes, what sorts of businesses and business activities fit under this term and how the […]

by Aden Andrus

B2B…is What Exactly? Understanding B2B Companies

B2B… is what exactly? No, it’s not another 2000’s R&B group, we already had B2K and those types of B2’s should stay in the 2000s along with oversized t-shirts, frosted lip glosses, Reading Rainbow and Sugar Ray. B2B is not an ab physiqued 2000’s boy band group, it’s a flourishing business-to-business (what “B2B” stands for) model for selling […]

by Cydney Hatch

Google Merchant Center for Beginners: Getting Started with Google!

Behind every good Google Shopping campaign is a great Google Merchant Center account. Sure, it can be easy to get caught up in the details of tweaking your Google Shopping settings, but when you get right down to it, if you aren’t using Google Merchant Center effectively, even the most optimized product listing ads (PLAs) […]

by Josh Hansen

How to Craft an Online Marketing Funnel that Drives Sales

What is an online marketing funnel? What are marketing funnels used for? How do you set one up? How do you optimize your marketing funnels? These are all great (and very common) questions. When it comes to online marketing, your advertising is only as good as the marketing funnel it puts people in. The simple […]

by Aden Andrus

The Best WordPress Ecommerce Plugins in 2018

WordPress is one of the most popular content management systems (CMS) out there. It’s user-friendly, and the customization options are extensive. This allows any type of business to create any type of site that they’d like. When it comes to ecommerce, though, WordPress’s user-friendliness isn’t enough to get the job done on its own. Actual […]

by Ana Gotter

Amazon Fulfillment: Is Amazon FBA Worth the Cost?

The Amazon fulfillment network is one of the unsung heroes behind the retail giant’s domination of the ecommerce industry. After all, Amazon doesn’t just sell billions of items every year—it has to ship all of those items, too. In effect, the Amazon fulfillment network solved one of the biggest problems in the ecommerce industry: how do […]

by Aden Andrus

The Best Shopify Alternatives to Host Your Online Store

Shopify is an incredible tool for online merchants. It truly is an all-in-one ecommerce platform that allows businesses to set up, host, and manage their online store all through one seamless interface. It’s high functioning, high speed, and has incredible customization options. There’s a reason I recommend it to any clients coming to me wanting […]

by Ana Gotter

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