On the Blog

Amazon Fulfillment: Is Amazon FBA Worth the Cost?

The Amazon fulfillment network is one of the unsung heroes behind the retail giant’s domination of the ecommerce industry. After all, Amazon doesn’t just sell billions of items every year—it has to ship all of those items, too. In effect, the Amazon fulfillment network solved one of the biggest problems in the ecommerce industry: how do […]

by Aden Andrus

The Best Shopify Alternatives to Host Your Online Store

Shopify is an incredible tool for online merchants. It truly is an all-in-one ecommerce platform that allows businesses to set up, host, and manage their online store all through one seamless interface. It’s high functioning, high speed, and has incredible customization options. There’s a reason I recommend it to any clients coming to me wanting […]

by Ana Gotter

7 Most User-Friendly Ecommerce Website Builder Options in 2018

You’re ready for a new ecommerce website. You know what kind of features you want it to have and you’re ready to create it so you can start selling new products to your customers. Before you start actually jumping in to the creation process, though, you need to choose what ecommerce website builder you want […]

by Ana Gotter

Online Retail Marketing: 7 Strategies That Will Help You Sell More Product

Online retail marketing is a lot of work. You’ve got product descriptions and images to optimize, a website to manage and test, reviews to cultivate and respond to, campaigns to monitor and run…the list goes on and on. If you’re just getting into retail marketing, this can all feel overwhelming. Even if you’ve been running an […]

by Aden Andrus

Facebook vs AdWords: What’s Right for Your Business?

If you’ve been in PPC advertising for a while, you probably remember the good old days when you could get AdWords (now Google Ads) clicks for pennies. The traffic was good, the cost was good. For early adopters, AdWords changed the way they did business. Unfortunately, all good things must come to an end. Over […]

by Saunder Schroeder

6 Things to Do to Get Marketing Experience When You Have None

I was in my final semester of college studying marketing. I had already applied to dozens and dozens of jobs but one of two things was happening. Most would never reply and I was left wondering. Or, the ones that did reply told me that I didn’t have the required experience they needed. “Come back […]

by Crystal Clark

Starting Your Ecommerce Business From Scratch, Step by Step

More and more people are interested in owning their own businesses. The idea of building something of your own, being set free of a 9-5, and not having to take orders from someone else doesn’t sound all that bad, after all. The flourishing of the internet has made it possible for more people to start […]

by Ana Gotter

Oh Snap! The Ultimate Product Photography Guide

Did you know that people remember 80% of what they see, and just 20% of what they read? The power of an image is hard to ignore, and if you’re not including great images of your products on your ecommerce website, you could be missing out on some serious sales. The truth is, the better […]

by Cydney Hatch

11 Marketing Tips You Can Learn From Selfies

On #NationalSelfieDay, I only felt it appropriate to write an article on the social media phenomenon and how it has changed our lives as marketers forever! The selfie has transformed modern life starting as a simple self-portrait but has quickly developed into a social and cultural phenomenon. In fact, a million selfies are taken daily […]

by Cydney Hatch

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