On the Blog

Making Ecommerce Advertising a Royal Success

Harry and Meghan sitting in a tree…K-I-S-S-I-N-G…First comes love, then comes…a $45.8 million (£32 million) showstopper wedding viewed by millions of people tuning in from all over the world! Talk about some incredible ratings and a lot of obsessive tweets, blogs and wedding memorabilia! Now, you might be rolling your eyes right now but let’s get […]

by Cydney Hatch

Shopify Templates: An In-Depth Guide to Picking the Right Shopify Theme

As an ecommerce retailer, you are always looking for ways to improve your online store. In 2018, one of the most effective ways to do this is using visuals—particularly the visuals and templates you use in your online storefront. Why? Unfortunately, physical storefronts have a leg up on ecommerce businesses in some ways because customers have […]

by Cydney Hatch

The Step-by-Step Guide to Google Analytics for Ecommerce

Google Analytics is an undeniably powerful tool all on its own. Even its most basic, easy-to-set up functions can show you things like how much traffic is coming to your site, where they’re coming from, and how they’re interacting with your site. All of this is so important and helps you to track problem areas […]

by Ana Gotter

Shopify for Ecommerce: How Does Shopify Work?

You’ve got your products and your offers ready and you’re set to start selling online. And then you realize that the technical side of how to do this is a little murky. Ecommerce software is the answer, and more than 600,000 ecommerce brands have turned to Shopify to manage their online stores. Shopify is the […]

by Jacob Baadsgaard

Facebook Ecommerce: 3 Easy Ways to Get the Most Out of Your Ads

Have you ever been scrolling through Facebook and seen an ad on Facebook for a product you’ve never seen, from a brand you’ve never heard of? Do you remember anything in particular about the ad? In a world where new products are consistently being created and advertised for, it’s difficult to create a name for […]

by Brandon Thurgood

How to Drive More Sales with Ecommerce Video Marketing

When it comes to product videos versus product images, a lot of ecommerce businesses choose to exclusively use images. Ecommerce video is typically more expensive and time consuming to create than images and often requires specialized equipment and more in-depth editing. However, despite these challenges, ecommerce video is still worth it—every time. Ecommerce video most […]

by Ana Gotter

How To Open an eBay Storefront

Ecommerce is one of the fastest-growing sectors of the economy, and experts predict that it will keep expanding in the years to come. If you run an ecommerce business, you’re probably looking for ways to make the most of this moment. If you already sell on eBay, you may be considering setting up an eBay […]

by Aden Andrus

5 Ways to Optimize Your Fashion Ecommerce Website for More Sales

If you’re like most fashion ecommerce retailers, you’re probably getting a lot of traffic to your website…but not nearly as many sales as you’d like. Don’t worry, you’re not alone. The average conversion rate for fashion ecommerce websites is 2.2%, while the cart abandonment rate is 71.4%. A UK study revealed that 75% of fashion […]

by Radu Vrabie

The Ultimate Guide to Creating a Killer Ecommerce Website

So, you’ve decided to create (or recreate) your ecommerce website! It’s a lot of work, but whether you’re an established retailer or an aspiring digital entrepreneur, you’ve come to the right place. In this article, we’re going to walk you through the process of designing and building an ecommerce website. For the purposes of this […]

by Aden Andrus

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