On the Blog

Shopify SEO 101: How to Optimize Your Store for the SERPs

If your Shopify ecommerce store is relatively small or just starting out, you probably aren’t getting most of your traffic from search engines. You may be relying on social media, or—even more likely—PPC campaigns run through Google AdWords or Facebook Ads. But, that doesn’t mean you shouldn’t prioritize SEO. How great would it be, after […]

by Ana Gotter

30 Magical Magento Themes: Picking the Right Template

Ever wish there was some magical way to make your ecommerce business just look and perform fantastically? Well, good news, there is a magical trick! In 2018, magic can happen for your business with the use of effective visuals—particularly the visuals and themes you use in your online storefront. How? To put it simply, the magic […]

by Cydney Hatch

The 11 Shopify Plugins You Should Install Right Away

With Shopify, setting up your ecommerce store is a simple and straightforward process. Everything is cleanly laid out for you, with step-by-step instructions and an exceptional interface that makes the entire process easy. Shopify plugins are no different. Plugins can be downloaded through the app store and then installed on your storefront. In many cases, […]

by Ana Gotter

More than a Pretty Face: Ecommerce Website Design

I think we all have heard the phrase “she/he is more than just a pretty face.” It is a phrase that basically states that a person/thing is more than just it’s aesthetic appeal, it has depth and meaningful content. This attitude should translate to how we treat ecommerce website design. Unfortunately, I frequently hear people […]

by Cydney Hatch

Stand Out in a Crowd: Overcoming the Challenges of Local PPC

It has become relatively easy for small businesses to rank well in organic search results. With the right strategy implemented by an SEO professional, you can even reach the top of page one. In fact, you are often at an advantage over larger competitors when it comes to local search terms. However, without an ad […]

by Kelly Shelton

Ecommerce Analytics: Understanding Funnels, Tracking Pixels and More

Right now, do you know exactly what your highest performing products are? Do you know exactly how much revenue they’re bringing in, or what they’re frequently purchased with? What about how someone interacts with your business before purchasing? Are they coming to your site from social media, or email, or somewhere else? How many site […]

by Ana Gotter

Amazon Marketing 101: Feed the Shopping Addiction

It’s 2018 and we are all drinking the Amazonian Kool-Aid. We are a consumerist society and Amazon has fed the beast! Let’s be real, I think most of us have shamefully had our recycling bins overflowing into our neighbor’s yard due to empty Amazon boxes. Generally speaking, the lines between need and want are blurring and […]

by Cydney Hatch

Pretty Pictures: Why Product Photos are Essential to Ecommerce Sales

If a single picture is worth a thousand words, then using the right product photo could be the difference between record profits and record losses for your ecommerce business. The question is, why? Below, I’ve looked at why product photos are so important to your customers and why they are absolutely essential to closing ecommerce […]

by Victoria Greene

Dynamic Search Ads: What Ecommerce Owners Need To Know

As an ecommerce business owner, you are always looking for ways to simplify your workload. I mean, between fulfilling customer orders, customer service, generating sales and even advertising, you are pretty stretched thin keeping the growth alive! Woof, that is a lot to juggle! On top of that, you are always looking for ways to become […]

by Cydney Hatch

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