On the Blog

How Much Do Facebook Ads Cost?

Facebook Ads are an outstanding PPC option. You can run targeted campaigns, show them to specific audiences and have your ads appear in a user’s feed even if they’ve never heard of your brand before. As you can probably imagine, this is a huge opportunity for brands of all shapes and sizes. All good so […]

by Ana Gotter

Facebook Pro Tip: The Nested Lookalike Strategy

Lookalike audiences are an extremely valuable way of targeting your Facebook ads. A lookalike audience is when you give Facebook a list of people, whether by an email list or based on people that have been to your site or purchased from you. Then, Facebook goes out and finds more people that match up with […]

by Brandon Thurgood

6 of the Best Dental Marketing Ideas We Use to Attract New Patients Fast

How does your dental practice get new patients? Can you answer this question quickly? Do you have a definitive answer? Because everyone needs dentists and doctors, some only rely on word-of-mouth marketing and hope they turn up on Google searches. Their marketing is either non-existent or passive, especially if the practices are established and their […]

by Ana Gotter

11 Effective Dental Patient Marketing Methods Your Practice Should Use

All dental practices understand the importance of dental patient marketing. It brings in new patients, and it can even help to strengthen ties with existing patients. Marketing is essential if you want your practice to thrive. It’s easy to know that you should market your dental practice. It’s much more difficult, however, to know exactly how to […]

by Jacob Baadsgaard

Creating a Website Testing Strategy: How to Consistently Double Conversions

Conversion rate optimization (CRO) should not be a guessing game. It’s easier than picking out a birthday present for your Dad or finding a good hairstylist. The next step in testing should always be clear as you strategically change elements on a website to create the best possible conversion process. However, if you don’t approach […]

by Lydia Ogles

7 Dental Marketing Strategies to Try This Year

There’s a lot that goes into creating an excellent dental marketing campaign. You need to choose the right platform, which is already a big task considering how many of them there are. You need to choose offers and branding and so many other things. It’s not much of a surprise that the actual dental marketing […]

by Ana Gotter

Saved by the ROI: The Small Business Owner’s Guide to Return-on-Investment

Measuring marketing ROI isn’t hard…it’s really hard. And it’s a fact that most small business owners not only incorrectly measure ROI, they also have limited financial clarity and incorrectly measure pretty much all of their figures. As a successful local dentist in Liverpool, I’ve helped hundreds of dental practices grow here in the UK and in […]

by Ed Challinor

A Good Fit: Web Marketing for Dentists

When a potential patient needs to find a good dentist it’s hard to know where to begin. The world wide web can give them a hefty list of dentists to choose from, but a name and contact number doesn’t tell them if that dentist will be a good fit for them or their family. Likewise, […]

by Cydney Hatch

The Beginner’s Guide to Dental Internet Marketing

There are constantly new breakthroughs happening in the dental world, with new options for both cosmetic and medically necessary treatments being tested and becoming available. The same thing is true for marketing, and dental practices need to be on top of both areas of the latest and best in order to stay at the top […]

by Ana Gotter

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