On the Blog

10 Reasons Why You Should Be Advertising on Facebook

Social media should be part of any business’s digital marketing strategy. It is a key way to share content, build links, and drive engagement. However, you are missing out on the full potential of social media if you are only using it for organic traffic. Social ads allow you to reach even more of your […]

by Kelly Shelton

Ecommerce Metrics: Ingredients for Business Success

You probably know someone who bakes a lot and it seems like he/she just tosses ingredients into bowls and voila! Out comes culinary perfection. But, in reality, measuring is everything! Proper measuring is critical to baking success! Baking is a science and, when you mix together ingredients, you’re creating edible chemistry, so being precise is important. […]

by Cydney Hatch

5 Marketing Tools to Try in 2018

Whether you are a blogger who markets their own personal brand or a professional marketer, to be successful you need to find the right marketing tools. I am referring to the marketing tools that make your life easier, the tools that enable you to be more effective and help you do as much as you […]

by Robert Katai

Building a Strong Brand Through Authentic Advocacy

There are billions of people on social media—around one third of the world’s population. Depending on your industry, there’s a good chance that an even bigger percentage of your customers and leads are on social media. This begs the question: what are you doing to engage with this audience via social channels and use their […]

by Brooklin Nash

How Much Do Facebook Ads Cost?

Facebook Ads are an outstanding PPC option. You can run targeted campaigns, show them to specific audiences and have your ads appear in a user’s feed even if they’ve never heard of your brand before. As you can probably imagine, this is a huge opportunity for brands of all shapes and sizes. All good so […]

by Ana Gotter

Facebook Pro Tip: The Nested Lookalike Strategy

Lookalike audiences are an extremely valuable way of targeting your Facebook ads. A lookalike audience is when you give Facebook a list of people, whether by an email list or based on people that have been to your site or purchased from you. Then, Facebook goes out and finds more people that match up with […]

by Brandon Thurgood

6 of the Best Dental Marketing Ideas We Use to Attract New Patients Fast

How does your dental practice get new patients? Can you answer this question quickly? Do you have a definitive answer? Because everyone needs dentists and doctors, some only rely on word-of-mouth marketing and hope they turn up on Google searches. Their marketing is either non-existent or passive, especially if the practices are established and their […]

by Ana Gotter

11 Effective Dental Patient Marketing Methods Your Practice Should Use

All dental practices understand the importance of dental patient marketing. It brings in new patients, and it can even help to strengthen ties with existing patients. Marketing is essential if you want your practice to thrive. It’s easy to know that you should market your dental practice. It’s much more difficult, however, to know exactly how to […]

by Jacob Baadsgaard

Creating a Website Testing Strategy: How to Consistently Double Conversions

Conversion rate optimization (CRO) should not be a guessing game. It’s easier than picking out a birthday present for your Dad or finding a good hairstylist. The next step in testing should always be clear as you strategically change elements on a website to create the best possible conversion process. However, if you don’t approach […]

by Lydia Ogles

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