On the Blog

CRO Testing in Action: How I Made $70,000 in 5 Minutes

Conversion rate optimization (CRO) is a the practice of learning about your website users and making data-based, progressive changes to your website in order to provide more value to the users as well as produce more value for your business. However, you can’t just run a test or two and call it good. For CRO […]

by Kolby Dayley

The Step-by-Step Guide to Creating a Dental Marketing Plan

It’s not uncommon for dental clients to come to us here at Disruptive Advertising knowing that they want to do more marketing, but also having absolutely no idea about where they want to start. They’re overwhelmed with the possibilities of content marketing and social marketing and PPC and flyers and more. Before jumping right into […]

by Ana Gotter

A New Tradition: Digital Marketing For Dentists

Oh traditional dental marketing…whether it’s yellowbook entries, mass mailers, billboards and radio/tv advertisements—traditional dental marketing is slowly becoming a thing of the past. If you find your practice spending a lot of your marketing budget on the above tactics, you might be throwing money away for the sake of tradition and missing out on some […]

by Cydney Hatch

5 Dental Website Design Tricks to Make a Good First Impression

Think about the last time you were looking for information about a business—especially one you weren’t particularly familiar with. Did you call them right away or check out their website first? If you’re like most people, you checked out their site after a Google search—which is possibly how you discovered them in the first place– […]

by Ana Gotter

Don’t Feel Out of Place: Mastering Dental Marketing Online

As a dentist, you get to change people’s lives by changing their smiles! It is a rewarding career, but it can also be one of the most difficult to master. Fortunately, you have already done the hard part and you are helping people! Although you are great at what you have been trained to do, there […]

by Cydney Hatch

Top 3 Metrics for Facebook Ecommerce Campaigns

I’m a big fan of Facebook ecommerce campaigns. They’re a great way to increase the reach of your advertising, they’re affordable and—most importantly—they work. However, just because you launch an ecommerce campaign on Facebook doesn’t mean that you’ll instantly start making money hand over fist. If you keep at it, Facebook ecommerce can be extremely […]

by Brandon Thurgood

What’s the Chatter About Medical Marketing?

So, most people do not like going to the dentist or doctor’s office. In fact, most people would avoid it for the rest of their lives if they could. On top of iatrophobia and the bad pokes and prods you get at the office, the healthcare industry is one of the least customer-friendly and liked […]

by Cydney Hatch

How to Put Together Beautiful and Functional Dental Websites

Dental offices are known for their friendly staff and smiling faces, but in today’s digital world, beautiful dental websites are just as important as beautiful dental offices. To help you create a stellar experience for your potential patients, lets get pristine like listerine and learn important elements that will make potential clients want to “chews” […]

by Cydney Hatch

Dental Social Media Marketing 101: What You Need to Know

I worked with a client who owned a fledgling dental practice. He easily understood the importance of having a great site design, email lists, and even content marketing through a blog. He ran AdWords campaigns and made sure everything was optimized for SEO. Despite this, he didn’t even have so much as a single social […]

by Ana Gotter

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