On the Blog

Keywords: The “Key” to Lawyer Online Marketing

If you are a firm who has dabbled in lawyer online marketing, it is not a shock to see that legal keywords are among the most expensive in all of Google AdWords. In fact, attorneys are willing to pay top dollar for their online advertising. Here are some of the top paying attorney keywords and what they […]

by Cydney Hatch

5 Effective Law Firm Advertising Strategies to Grow Your Firm

Depending on what type of law you practice, many law firms are a little like realtors where they have the distinct disadvantage of having a big revolving door when it comes to their client bases. Once a case is over, away the client goes (at least for awhile), and they need to find another. Even […]

by Ana Gotter

Underdog No More: Small Law Firm Marketing

Ah, the underdog! In a “dog-eat-dog” world, small law firm marketing can be ruthlessly competitive due to campaigns being complicated, high in quantity and having expensive keywords. So how can the “underdog” of a small law firm possibly make their way into the digital marketing fight? In the legal industry, being ranked #1 is believed to […]

by Cydney Hatch

The Go-To Guide for Law Firm Website Design

A few years back, when I was getting my business up and running, I asked around for referrals to a CPA to help me with my taxes. Two people I trusted came back with names and glowing reviews. The first one sounded perfect, but when I got to his site, it had a bright green […]

by Ana Gotter

Power of the People: How to Market Your Law Firm

Power of the people (for your firm)! Every legal marketing campaign starts with the people—your target audience. No clients = no business. For many attorneys, they might not know who these “people” are and what their needs are. The six core human needs are certainty, variety, significance, love and connection, growth and contribution. Significance, growth […]

by Cydney Hatch

AdWords for Law Firms: 9 Foolproof Strategies

People rarely search on Google for legal-related terms unless they’re actively in the research stage and looking for a firm to hire. AdWords can help you intercept these customers, putting your ad immediately in front of relevant users who are searching for firms just like yours. AdWords for law firms and attorneys can look a […]

by Ana Gotter

Attorney Internet Marketing: 6 Tactics to Try

When you’re building up your law firm, there’s a lot of things to consider on the marketing side of things. So many different tasks fall under the single umbrella of “attorney internet marketing.” You have to choose which would be most beneficial for you, and which you’d be able to maintain. While each law firm […]

by Ana Gotter

Designing Attractive Animated Banner Ads in 2018

Banner ads are still an important part of a marketing strategy in 2018. It has been like this for more than two decades and there’s no indication that the trend will suffer significant changes in the future. What’s important here is that banners convert. They can help you increase awareness, generate more leads or convert […]

by Robert Katai

Facebook Marketing for Lawyers: A Simple Guide

When Facebook first rolled out, the only brands that stood a chance to get those much-coveted likes were brands like Reeses or Nike. As “things you can like” turned into Facebook Pages, however, that changed. Now, businesses in both B2B and B2C industries can dominate on Facebook, even in some fields that aren’t quite as […]

by Ana Gotter

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