On the Blog

How to Get More Value Out of Your Low-Traffic AdWords Campaigns

Search volume is the key to most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you can expect to close 10 sales a month from that keyword […]

by Aden Andrus

How to Use Organic Social Media to Improve Paid Ad Performance

Worldwide, there are over 2.07 billion active monthly users on Facebook, with 1.37 billion daily users. Instagram isn’t far behind with over 800 million active monthly users and 500 million daily active users. In other words, if you are a business and you’re not advertising on these platforms, you’re missing out. However, it isn’t enough […]

by Rachel Ricks

Direct Messaging: An “Instant” Way to Grow Your Business

The internet has changed the way we communicate and learn: We can sift through history at the click of Google. We look up the answers to any question with Siri. We can upload photos and videos within seconds on YouTube. We can be face to face with friends and family halfway across the world with Facebook […]

by Cydney Hatch

Top 10 Google Display Ads Sizes You Need To Know Right Now

Having correct Google display ad sizes is essential to any online advertising campaign. Not only can the right display ad size result in higher click-through rates, but it can also make a big difference to your organization’s lead conversion goals. To get these great results though, you’ll need to study Google’s inventory and understand how […]

by Sarah Rodriguez

Keywords: The “Key” to Lawyer Online Marketing

If you are a firm who has dabbled in lawyer online marketing, it is not a shock to see that legal keywords are among the most expensive in all of Google AdWords. In fact, attorneys are willing to pay top dollar for their online advertising. Here are some of the top paying attorney keywords and what they […]

by Cydney Hatch

5 Effective Law Firm Advertising Strategies to Grow Your Firm

Depending on what type of law you practice, many law firms are a little like realtors where they have the distinct disadvantage of having a big revolving door when it comes to their client bases. Once a case is over, away the client goes (at least for awhile), and they need to find another. Even […]

by Ana Gotter

Underdog No More: Small Law Firm Marketing

Ah, the underdog! In a “dog-eat-dog” world, small law firm marketing can be ruthlessly competitive due to campaigns being complicated, high in quantity and having expensive keywords. So how can the “underdog” of a small law firm possibly make their way into the digital marketing fight? In the legal industry, being ranked #1 is believed to […]

by Cydney Hatch

The Go-To Guide for Law Firm Website Design

A few years back, when I was getting my business up and running, I asked around for referrals to a CPA to help me with my taxes. Two people I trusted came back with names and glowing reviews. The first one sounded perfect, but when I got to his site, it had a bright green […]

by Ana Gotter

Power of the People: How to Market Your Law Firm

Power of the people (for your firm)! Every legal marketing campaign starts with the people—your target audience. No clients = no business. For many attorneys, they might not know who these “people” are and what their needs are. The six core human needs are certainty, variety, significance, love and connection, growth and contribution. Significance, growth […]

by Cydney Hatch

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