On the Blog

How to Convince Your Boss That You Need a Landing Page

Imagine that you’re going to party. It’s being thrown by someone you know from work, so you figure that you’ll make an appearance and then head back home. Unfortunately, you seem to have gotten the wrong information and when you knock on the door, you’re about 30 minutes early. Your co-worker says, “Oh! You’re early. […]

by Allison Otting

4 AdWords Do’s & Don’ts to be Awesome!

Want to improve your AdWords campaigns? Try these 4 tips. 1 – Test, Test, and Test Again Test everything from keyword bids, to landing pages, to beneficial calls to action. Test and measure. The information that you can derive from testing activities is priceless in that you can learn a lot about user behaviors on landing […]

by Stirling Ruuth

Three PPC Tips For Beginners

Every day it seems another advertising agency is sprouting and trying to get picked for their piece of the PPC pie. More and more individuals are joining the ranks and advertising online. I remember when I was one of those individuals, new to the industry without much of a clue. Looking back, there are a few things […]

by Evan Reyne

Why ROI Focused PPC Management Is Important

I hope you enjoyed the slide deck as much as I enjoyed putting it together. We all have the same amount of time to work with to be successful in our careers, relationships, and life. Those that truly accomplish great things learn how to focus their time on their Wildly Important Goals (WIGS – acronym […]

by Jacob Baadsgaard

PPC Babysitters vs. Agency Awesome

One of the more frustrating things we run up against in the PPC business is the impression many clients have about how a campaign is executed. Unfortunately, most of their prior experience with PPC is in dealing with groups like Agency X. These groups normally charge a lower management fee in the range of $500-1,000 […]

by Preston Andrew

4 Online Marketing Blogs You Need to Be Reading

Could you bake a orange chiffon cake without ever seeing a recipe? Would you be able to fix a car just by watching one pass by your window? Can anyone actually build IKEA furniture properly without those blasted instructions? Don’t laugh too much, it happens to the best of us. While some of us can […]

by Allison Otting

Bringin’ It Back to the Basics…3 PPC ‘Musts’ For Success

Friends don’t let friends skip leg day (image source), so I’m not going to let you skip these 3 PPC Basics that every advertiser should be doing: 1. How’s Your Budget? It’s crazy how many times I’ve started working with a client, or done a PPC evaluation, and have found major budget issues. If you’re like […]

by John Thuet

How We Improved One Campaign’s ROAS by 162% in Four Steps

Today I’m going to give a case study of how solid account organization and targeted testing helped us more than double the profits on one of our clients’ AdWords campaigns. When we first took over the campaign it was delivering dozens of leads every day, and, luckily, we know our exact Return on Ad Spend, […]

by Casey Walrath

Are You Using Ad Extensions? You Should Be!

Where are my Ad Extensions? (image source) So you took the time and effort conducted your best Google AdWords keyword research, created top-notch ads, did a once over on your campaigns and are ready for some massive traffic. The phone rings and your client wants to know why their ad does not have all those […]

by Stephanie Christensen

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