On the Blog

Why ROI Focused PPC Management Is Important

I hope you enjoyed the slide deck as much as I enjoyed putting it together. We all have the same amount of time to work with to be successful in our careers, relationships, and life. Those that truly accomplish great things learn how to focus their time on their Wildly Important Goals (WIGS – acronym […]

by Jacob Baadsgaard

PPC Babysitters vs. Agency Awesome

One of the more frustrating things we run up against in the PPC business is the impression many clients have about how a campaign is executed. Unfortunately, most of their prior experience with PPC is in dealing with groups like Agency X. These groups normally charge a lower management fee in the range of $500-1,000 […]

by Preston Andrew

4 Online Marketing Blogs You Need to Be Reading

Could you bake a orange chiffon cake without ever seeing a recipe? Would you be able to fix a car just by watching one pass by your window? Can anyone actually build IKEA furniture properly without those blasted instructions? Don’t laugh too much, it happens to the best of us. While some of us can […]

by Allison Otting

Bringin’ It Back to the Basics…3 PPC ‘Musts’ For Success

Friends don’t let friends skip leg day (image source), so I’m not going to let you skip these 3 PPC Basics that every advertiser should be doing: 1. How’s Your Budget? It’s crazy how many times I’ve started working with a client, or done a PPC evaluation, and have found major budget issues. If you’re like […]

by John Thuet

How We Improved One Campaign’s ROAS by 162% in Four Steps

Today I’m going to give a case study of how solid account organization and targeted testing helped us more than double the profits on one of our clients’ AdWords campaigns. When we first took over the campaign it was delivering dozens of leads every day, and, luckily, we know our exact Return on Ad Spend, […]

by Casey Walrath

Are You Using Ad Extensions? You Should Be!

Where are my Ad Extensions? (image source) So you took the time and effort conducted your best Google AdWords keyword research, created top-notch ads, did a once over on your campaigns and are ready for some massive traffic. The phone rings and your client wants to know why their ad does not have all those […]

by Stephanie Christensen

3 Broken Ideas that are Ruining Your Landing Page

Sometimes it’s hard for us to admit that something is broken. Last week I made the decision to sell the first car that I’ve ever owned. It’s caused me and my wallet some grief, and even though it’s a great car, I knew that I needed to find something a little bit more reliable. Strangely enough, the […]

by Allison Otting

3 PPC Campaign Tips Any Entrepreneur Can Implement

Remember what our our beloved CEO Jake Baadsgaard was like before he became famous? He was such a sweetheart and still is, as Disruptive continues to grow so does our influence. Check out Jakes recent contribution in YFS Magazine, he solicits some simple yet not so intuitive tips when using PPC.

by Preston Andrew

Write PPC Ads Like Sherlock Holmes

If you want to improve your PPC advertising, ask yourself these questions as if you were Sherlock himself: Who is seeing my PPC ads? Are you actually targeting your target market? It is ok to get visitors and conversions from people who are not exactly in your target market. Intent is not discriminatory. You can monitor […]

by Stirling Ruuth

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